We recently connected with Wade Giles and have shared our conversation below.

Wade, appreciate you joining us today. Can you recount a time when the advice you provided to a client was really spot on?

Thanks so much for having me today! I’m excited to dive into these questions. When it comes to the best advice I’ve ever given a client, one instance that stands out is when I helped a family navigate a difficult situation. I had a dear friend and client who, sadly, passed away unexpectedly without signing her will. Her children were understandably overwhelmed, not only by their loss but also by the intricacies of the probate process.

They were eager to move forward with selling the family home, but I advised them to wait, take the time to let probate clear, and not rush into a sale. Even once probate was settled, I suggested they hold off a little longer. Based on my experience with market trends and timing, I knew the extra wait could yield a stronger result.

In the end, we put the house on the market several months later and sold it for over half a million dollars more than we likely would have if we’d moved too quickly. The foresight to wait made a massive financial difference for the family, but more importantly, it gave them the space to process and grieve without the pressure of rushing through such a significant decision. Sometimes, the best advice you can give is to slow down, assess the market, and think strategically, even when emotions are involved.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

At The Giles Group, we specialize in providing an unparalleled luxury real estate experience. But for us, luxury isn’t a price point—it’s about the level of service, care, and attention to detail we provide to every client, no matter the size or scope of their transaction. We take pride in delivering a high-touch, personalized experience, where every client feels like our top priority from the first meeting to closing and beyond.

My personal journey into real estate really began with a passion for homes, design, and connecting with people. When I moved back to Austin in 2013, it was the perfect opportunity to dive into the real estate market in a city that was growing rapidly. From day one, my goal was clear: to not just help people buy and sell homes but to build genuine relationships while finding them their perfect home or securing the best possible outcome for their sale.

One of the things that truly sets us apart is our deep connection to the Austin real estate community. We’ve built strong relationships with fellow agents, lenders, inspectors, and other professionals, which gives our clients an edge when it comes to accessing off-market and upcoming listings. This kind of insider knowledge is invaluable in a competitive market like Austin’s. We also have long-standing ties with top service providers, from photographers who capture a home’s story to stagers and contractors who can help prepare a home for sale. Our extensive network ensures that every aspect of the buying or selling process is handled by the best in the business.

In addition to our extensive network, our team is proudly affiliated with prestigious organizations like Elite 25 and Luxury League, which further solidifies our standing in Austin’s luxury real estate market. Beyond our agents, our team includes full-time team members dedicated to Marketing and Client Service, all working to provide our clients with a seamless, fully supported experience.

What I’m most proud of is the level of trust my clients place in us. Real estate is deeply personal, and it’s about more than just finding the right home—it’s about making sure the process is seamless, strategic, and stress-free. I have intimate knowledge of Austin’s neighborhoods, the builders, and even the history of many homes, which helps my clients make informed decisions. We’re not just here to sell a home; we’re here to make sure our clients feel confident and cared for every step of the way.

Ultimately, I want people to know that when you work with The Giles Group, you’re not just getting a real estate agent—you’re getting an entire team of dedicated professionals who are passionate about delivering an exceptional experience. Whether you’re buying your first home or selling a luxury estate, we’re committed to making sure your journey is smooth, personalized, and exceeds your expectations.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for growing my clientele has always been building strong relationships and delivering consistent, exceptional results. The majority of my clients are repeat clients or come through personal referrals. When you prioritize trust and personalized service, and go the extra mile to meet or exceed expectations, people remember that. I’ve been fortunate to build a business based on reputation, and I believe that speaks volumes. It’s not just about closing a deal—it’s about creating an experience that keeps people coming back and referring us to their friends and family.

How did you build your audience on social media?

Since starting my real estate journey, I’ve grown my Instagram audience to nearly 12,000 followers completely organically. Across all our social channels, we focus on offering real value—whether it’s market insights, behind-the-scenes looks at listings, or candid glimpses into my personal life and values. People connect with authenticity, so I make sure to sprinkle in some fun along the way too.

Social media has been a game changer for me in terms of building and maintaining relationships with clients. Video, in particular, is incredibly effective for establishing trust and creating a personal connection. It allows me to showcase my personality in a way that goes beyond just posting listings.

For those just starting to build their social presence, my advice is to be consistent and not shy away from creative risks. You need a good balance of playful, unique content and educational posts that establish your authority and build trust. I’ve been working on a fun, ongoing video series with Austin Stowell (@austinfromaustin_) where we’ve leaned into playful, amusing concepts. We’ve done everything from a Wes Anderson-inspired series to a recent 5-part pool party with over 20 local realtors (https://www.instagram.com/stories/highlights/18314344084084108/). Stay true to your voice, take some risks, and don’t forget to have a little fun along the way!

Contact Info:

• Website: https://gilesgroupaustin.com
• Instagram: https://www.instagram.com/wadeatx/
• Facebook: https://www.facebook.com/gilesgrp
• Linkedin: https://www.linkedin.com/in/wadeatx/
• Youtube: https://www.youtube.com/@thegilesgroup/

Image Credits

Lauren Slusher Photography
Kalibr Media
Brian Cole Photography