We were lucky to catch up with Virginia Toliver-lyons recently and have shared our conversation below.
Virginia , looking forward to hearing all of your stories today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
The idea for Love & Logic Skincare came to me during one of those rare, quiet moments when life slows down just enough for inspiration to strike. I remember looking at my bathroom counter, cluttered with products that promised transformation but delivered disappointment. Like everyone else—and possibly even worse—my kids’ skin was getting destroyed by over-the-counter products that were supposed to help. It hit me: skincare should be more than a routine—it should be a balance of love and science, nurturing both the skin and the soul.
At first, it was just a thought, an idea that lingered in my mind. But the more I considered it, the more I realized I had something valuable to offer. I wanted to create a skincare line that was different—one that celebrated individuality, used science-backed formulations, and embraced the power of natural ingredients.
I started small, researching the science of skincare and diving into ingredient lists with an almost obsessive curiosity. I reached out to dermatologists, chemists, and even herbalists, gathering insights to bridge the gap between nature and innovation. Every detail mattered to me: from the efficacy of active ingredients to the soothing scents that could turn a rushed morning into a mindful ritual.
The first hurdle was formulating products that truly worked. It wasn’t enough for them to feel good—I wanted them to deliver real results. So, I teamed up with a lab that shared my vision. I remember the excitement of testing samples, tweaking formulations, and finally holding the first batch of products in my hands.
Naming the brand was easy. To me, Love & Logic perfectly captured the duality I wanted to bring to life: the love that comes from self-care and the logic that ensures every product is backed by science.
Launching the brand was terrifying and exhilarating. From designing packaging to building a website, every step felt deeply personal. I poured my heart into every detail, knowing this wasn’t just a business—it was a reflection of who I am and what I believe in.
When the first reviews came in, I was overwhelmed. People connected with the message of balance and appreciated the thoughtfulness behind each product. Knowing I had created something that resonated with others was the most rewarding part of the journey.
Today, Love & Logic Skincare isn’t just a brand—it’s a community of people who believe in the power of nurturing themselves with intention and care. Looking back, I’m grateful for that quiet moment of inspiration and for every step that brought this dream to life.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
The Story of Love & Logic Skincare
Love & Logic Skincare was born from a simple yet powerful realization: skincare should heal, nurture, and elevate, not harm. Like many others, I had spent years trusting store-bought products that promised miracles but often delivered irritation and frustration. The tipping point came when I noticed how these products were affecting my kids’ skin—dryness, redness, and reactions that no parent wants to see.
I knew there had to be a better way. I started researching natural alternatives, diving into ingredients and their benefits, and experimenting with homemade remedies. What began as a personal journey quickly turned into a passion. I realized that skincare could be more than just effective; it could be mindful, intentional, and rooted in both love and logic.
Today, Love & Logic Skincare is a brand dedicated to simplicity and purity. Our handmade organic soap bars are crafted with care, using natural ingredients that cleanse and nourish without the harsh chemicals found in so many mass-produced products. Each bar is a reflection of our core belief: that self-care should be as kind to your skin as it is to your spirit.
Our soaps are made for real people—parents, professionals, and anyone who values quality and authenticity. Whether you’re looking to soothe sensitive skin, reconnect with nature’s gentle touch, or simply start your day with a little more intention, Love & Logic Skincare is here for you.
This is just the beginning of our journey. We’re committed to expanding our offerings while staying true to our roots: balancing the love of self-care with the logic of clean, effective ingredients. At Love & Logic Skincare, every product tells a story of care, and we’re honored to be part of yours.
We’d love to hear the story of how you built up your social media audience?
Building an Audience for Love & Logic Skincare
When I first started Love & Logic Skincare, I knew that connecting with an audience on social media would be essential, but it wasn’t easy at first. I didn’t have a big budget or a team of marketers—just a passion for creating products that people could trust.
The first step was authenticity. I shared my story—why I started the brand, the struggles I faced with finding the right skincare for my family, and why handmade organic soap bars were my starting point. People connect with stories, and being transparent helped me build trust.
Next, I focused on creating value. I didn’t just post product photos; I shared tips on skincare, explained the benefits of natural ingredients, and even showed behind-the-scenes glimpses of how the soaps were made. This approach helped me engage with my followers in a meaningful way.
Community was another big part of the journey. I made an effort to reply to comments, answer questions, and show genuine appreciation for every like and share. I also connected with other small business owners and joined groups where people were passionate about skincare and natural living.
One of the biggest lessons I learned was the importance of consistency. Whether it was posting regularly or maintaining a consistent message about the brand, I stayed focused on delivering quality content that aligned with my values. Over time, my audience grew—not overnight, but steadily, as people resonated with the message and the products.
Advice for Beginners:
1. Start with Your Story: People want to know the “why” behind your brand. Be honest, personal, and passionate.
2. Create Value: Share useful, inspiring, or educational content that your audience will appreciate.
3. Engage Genuinely: Take the time to connect with your followers. Respond to comments, thank them for their support, and show you care.
4. Be Consistent: Post regularly and stay true to your brand’s voice and mission. Consistency builds trust.
5. Collaborate: Partner with like-minded creators or businesses to expand your reach.
Building a social media presence takes time, but if you stay true to your values and focus on building relationships, the growth will come.
What do you think helped you build your reputation within your market?
What Helped Build My Reputation in the Market
Building a reputation takes time, effort, and a deep commitment to your values. For Love & Logic Skincare, the foundation of our reputation has always been trust, authenticity, and quality.
First and foremost, I prioritized creating products that genuinely worked. Our handmade organic soap bars are crafted with care, using natural, high-quality ingredients. From the beginning, I made it clear that every product we offer is designed to nurture the skin without harmful chemicals. This commitment to purity and effectiveness resonated with our customers, many of whom were searching for a solution to the harsh effects of over-the-counter products.
Another factor was transparency. I didn’t just sell products—I shared the story behind them. People connected with the fact that Love & Logic Skincare was born out of my own struggles to find safe and effective skincare for my family. Being open about my journey made the brand relatable and trustworthy.
Consistency also played a key role. Whether it was maintaining high product standards, providing excellent customer service, or staying engaged with my audience, I worked hard to ensure that every interaction reflected the brand’s values.
Finally, listening to feedback was essential. I made a point to hear my customers’ needs and adapt where possible. Whether it was tweaking a product or offering tips based on their skincare concerns, showing that I truly cared about their experience helped solidify our reputation.
Ultimately, I believe our reputation grew because we stayed true to our mission: combining the love of self-care with the logic of clean, effective products. By focusing on quality, transparency, and customer connection, Love & Logic Skincare earned its place in the market.
Contact Info:
Image Credits
Kevin Toliver-Lyons