We recently connected with Vince Warnock and have shared our conversation below.

Vince, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Amplifying Voices That Deserve to be Heard!

You know, it’s funny. People often ask me about our mission, and I always think back to this one moment when I was a kid. Picture this: I’m eleven years old, feeling like the world’s biggest misfit. I had undiagnosed ADHD, a rough home life – the works. I was basically a pro at making myself invisible.

Then one day, this teacher spots something in me. He gets me to speak in front of the whole class – talk about terrifying! But afterwards, he kneels down to my level and says, “You’ve got something special.”

It hit me like a ton of bricks. For the first time, I felt seen. And it lit a fire in me that’s been burning ever since.
Fast forward to today, and that’s exactly what we’re trying to do for entrepreneurs, especially those who might feel a bit out of step with the traditional business world. There are so many incredible people out there doing amazing things, but they’re flying under the radar. Meanwhile, we keep hearing about the same big names over and over.

I thought, “This isn’t right. These stories need to be told.” So that’s what we do.

Our podcast, “Chasing the Insights,” is all about uncovering these hidden gems. We’re in the top 1.5% globally, which still blows my mind. Then there’s our publishing company, and this is where it gets really exciting. We work a lot with neurodivergent entrepreneurs, particularly those with ADHD and dyslexia. Many of them never thought they could write a book. Can you imagine? Some of the most creative, innovative minds out there, thinking they couldn’t share their ideas because traditional publishing doesn’t work for them. We’re changing that narrative.

We’ve developed methods to help these brilliant entrepreneurs turn their rapid-fire thoughts or unique way of processing information into compelling books. It’s not about fitting them into a box; it’s about creating a new box that works for them. And soon, we’re launching “Business Mind” magazine to showcase even more diverse voices.

It’s all about giving these brilliant minds a platform. Every time we help an entrepreneur step into the spotlight, especially someone who’s been told they don’t fit the mold, I get that same feeling I had when I was eleven. It’s like we’re saying, “Hey, you’ve got something special here. Let’s show the world.”

I guess you could say we’re on a mission to find the unsung heroes of the business world, particularly those who think differently. We’re not just sharing success stories – we’re changing the narrative about what success looks like and who gets to be successful.

And let me tell you, there’s nothing quite like seeing an entrepreneur’s face light up when they hold their book for the first time or hear their story on our podcast. It’s like watching someone step into their power. That’s what gets me out of bed in the morning.

So yeah, that’s our mission. We’re here to shake things up, to amplify voices that need to be heard. Because at the end of the day, everyone deserves to feel seen. And who knows? The next world-changing idea might come from someone who never thought they fit in – until now.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Well, if you’re looking for a straight path, you’ve come to the wrong place! My journey’s been more of a zigzag, but that’s the beauty of it. Like many folks with ADHD, I’ve worn quite a few hats over the years.

Picture this: Young me, dreaming of being the next Q from James Bond, building gadgets for secret agents. I was all set to become an electronics engineer until I realized that being cooped up in a lab wasn’t my cup of tea. Turns out, I’m a people person through and through!

So, I pivoted. I found my sweet spot at the intersection of my two passions: marketing and technology. It’s been one heck of a ride since then.

I’ve built and sold tech companies, been a radio announcer on a top radio station, served as the Chief Marketing Officer at Cigna Insurance (talk about a plot twist), and even been named one of the Fearless 50 by Adobe and Marketo. That’s their way of saying, “Hey, this guy’s one of the top 50 marketers in the world.” Still pinching myself about that one.

Oh, and somewhere along the way, I managed to write and publish 10 books on Marketing and AI. Because why sleep, right?

Now, I’m the proud owner of multiple companies, all tied to my core vision. The crown jewel? ATG Publishing. This is where the magic happens. We help entrepreneurs write, publish, and market their books. But it’s so much more than that.

You see, we’re not just in the business of making books. We’re in the business of amplifying voices, especially those that might not fit the traditional mold. We work a lot with neurodivergent entrepreneurs, particularly those with ADHD and dyslexia. Many of them never thought they could write a book. Can you imagine? Some of the most creative, innovative minds out there, thinking they couldn’t share their ideas because traditional publishing doesn’t work for them.

That’s where we come in. We’ve developed methods to help these brilliant entrepreneurs turn their rapid-fire thoughts or unique way of processing information into compelling books. It’s not about fitting them into a box; it’s about creating a new box that works for them.

What sets us apart? I’d say it’s our ability to see the extraordinary in the overlooked. We’re not just looking for the next big name; we’re looking for the next big idea, no matter where it comes from.

What am I most proud of? It’s not the awards or the achievements, as nice as they are. It’s the look on an entrepreneur’s face when they hold their book for the first time. It’s the emails I get from readers saying how a book we published changed their perspective or gave them the courage to start their own business.

So, what do I want potential clients, followers, or fans to know? We’re here for the underdogs, the square pegs, the ones who’ve been told they don’t fit in. We believe that everyone has a story worth telling and knowledge worth sharing. And we’re here to help you do just that.

In a nutshell, we’re part publishing company, part marketing wizards, and full-time believers in the power of diverse voices. We’re not just changing the game; we’re creating a whole new playing field. And let me tell you, it’s a blast!

What’s a lesson you had to unlearn and what’s the backstory?

You know, it’s funny how sometimes the biggest lessons we need to learn are actually about unlearning. For me, the game-changer was unlearning the idea that ADHD was some kind of flaw or defect.

Growing up, I always felt like there was something “wrong” with me. I couldn’t sit still, couldn’t focus on things that didn’t interest me, and my mind was always racing a million miles an hour. Society, school, even well-meaning people in my life – they all seemed to reinforce this idea that I was somehow broken or less than.

But here’s the kicker: ADHD isn’t something wrong with me. It’s a core part of what makes me, well, me. And not just me, but special.

Unlearning that negative mindset was a journey, let me tell you. It meant diving deep into understanding how my brain works. I had to acknowledge, yeah, I struggle with day-to-day admin and repetitive tasks. But instead of beating myself up about it, I learned to create systems and support to mitigate those challenges.

The real magic happened when I started leaning into the flip side of ADHD – the creativity, the passion, the ability to hyperfocus on things that light me up. It was like suddenly discovering I had a superpower I’d been trying to suppress all my life.

This shift changed everything. I learned how to truly serve my audience, because I was finally bringing my whole, authentic self to the table. It taught me the power of vulnerability, of saying, “Hey, this is me, ADHD and all.” And you know what? People responded to that authenticity in ways I never expected.

I also learned that my unique way of thinking allows me to add value to every room I enter. Where I once saw my divergent thoughts as a liability, I now see them as an asset. I can make connections others might miss, come up with out-of-the-box solutions, and bring an energy that’s uniquely mine.

So, the lesson I had to unlearn? That being different is bad. The lesson I learned instead? That embracing your differences, understanding them, and leveraging them is where true success and fulfillment lie.

It’s not always easy. There are still days when I struggle. But now, instead of seeing those struggles as proof of a defect, I see them as part of the package deal that comes with my creative, passionate, ADHD-powered brain. And you know what? I wouldn’t trade it for the world.

Have you ever had to pivot?

Let me tell you about a time when I had to pivot. It’s a story that might surprise some people, because on paper, I was living the dream.

Picture this: I’m the Chief Marketing Officer at Cigna Insurance. The salary? Generous doesn’t even begin to cover it. Bonuses that would make your eyes water. I’m jet-setting around the world, speaking on stages from San Francisco to Sydney. I published my first book during this time and was receiving awards like they were candy.

Sounds perfect, right? That’s what I kept telling myself. But here’s the thing – I was miserable.

I constantly felt like a square peg trying to squeeze into a round hole. Every day, I got dressed up and tried to be someone I wasn’t. I’d sit in my plush corner office, staring out at the harbor, feeling like an imposter.

I remember one day, sitting at my desk, actually writing out a list of reasons why I should be happy with my job. Can you believe that? I felt guilty. I mean, most marketers would have given their right arm for this gig, and here I was, wanting out.

That’s when it hit me. The epiphany that changed everything: I was unfulfilled. All the money, all the accolades, all the perceived success – none of it mattered because I wasn’t doing what I was passionate about. I wasn’t helping people, not in the way I knew I could.

So, I made what I like to call “the easiest hard decision” of my life. I resigned. Walked away from the cushy corporate job, the predictable paycheck, the prestige. I stepped back into the wild, unpredictable, sometimes terrifying, but ultimately fulfilling world of entrepreneurship.

Was it scary? You bet. Did I second-guess myself? More times than I can count. But here’s the thing – that pivot brought me back to my true north. It allowed me to build businesses that align with my values, to help entrepreneurs find their voices, to make a difference in a way that feels authentic to me.

Looking back, that moment of feeling utterly lost in a job that looked perfect on paper was one of the best things that ever happened to me. It forced me to confront what I really wanted, what really mattered to me.

So if there’s a lesson in all of this, it’s this: Success isn’t about ticking boxes or meeting other people’s expectations. It’s about being true to yourself, even when – especially when – it’s scary. Sometimes, the bravest thing you can do is walk away from what looks good to pursue what feels right.

That pivot? It wasn’t just a career move. It was a return to myself. And I haven’t looked back since.

Contact Info:

• Website: https://www.chasingtheinsights.com
• Instagram: https://www.instagram.com/chasingtheinsights/
• Facebook: https://www.facebook.com/chasingtheinsights
• Linkedin: https://www.linkedin.com/in/vdub01/
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