We’re excited to introduce you to the always interesting and insightful Vince Quinn. We hope you’ll enjoy our conversation with Vince below.

Hi Vince, thanks for joining us today. Some of the most interesting parts of our journey emerge from areas where we believe something that most people in our industry do not – do you have something like that?

Most people who do business podcasts default to having a show that’s based on interviewing guests. It’s the wrong approach for a large percentage of people–especially solopreneurs and service providers.

They should be owning their platform instead of handing off to another person every week. How are you supposed to build and audience and get clients if your marketing hardly has your voice in it?

I came to the realization recently while in a cycle of regularly booking myself on other people’s podcasts. Almost all of them were connected to a business, and I dominated probably 90% of the episode by design. They would take 15 seconds to ask me a question, I’d answer it for 3-5 minutes, and repeat the cycle until the recording was over.

It was great for me because I was getting featured to their audience, but they weren’t capitalizing on it for themselves. As someone who helps with business podcasts for a living, it honestly felt ridiculous. I very quickly remodeled my whole business around the idea of helping business owners own their platforms and maximize it for their marketing. I started my own podcast about the same thing, called It’s Not Just Talking.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

When I was in college, I a professor of mine said that a great movie ends in a way that makes you say, “I didn’t see that coming, but of course!” My life and career has been the same way. I started with no idea what I wanted to do and ended up building a business and career based on education and support that aligns with who I am. Here’s how it happened:

After college I got a job at a local radio station, working in the promotions department. I didn’t see it as the start of a career necessarily. It was a job, and I liked being out and about with the public at different events.

After about a year, I found out that people in promotions occasionally worked their way into the actual radio shows, working as hosts or producers. As soon as I found that out things changed. I went from simply taking any shift I could to essentially living at the station. I literally had a sleeping bag in my car for all of the late nights and early mornings I spent learning the radio business. I was obsessed.

By the time I was 25 I earned my first solo show, I was the second person in the stations 30 year history to do that. By 29, I was hosting my own nationally syndicated show on CBS Sports Radio. It felt like a dream.

But once I went national, I was falling out of love with radio. It’s a brutal, relentless, and declining business. I didn’t want to bet my future on it.

Lucky for me, I was offered the chance to help run a small independent podcast studio. I got the chance to help what was essentially the podcast equivalent of garage bands, and fell in love with it. Podcasting was clearly the future, and it was full of hungry, talented people that didn’t have the experience or training to be great at it.

With that, I quit my CBS Sports Radio show and went full-time into producing podcasts. I’ve been doing that for about 4 years now.

After working with dozens of shows and growing a lot as a business owner, I now specialize on helping people create podcasts that fully align with their business. That can be in a number of ways, including:

-Starting shows from scratch
-Repurposing podcasts into clips, articles, etc to drive their marketing
-Managing existing shows production needs
-Providing general coaching services

I’ve always been drawn to teaching and helping people, and that’s why I built out services that reflect that. Everything I’m doing is authentic to who I am, and I’m proud of that. Helping fellow business owners is an absolute joy.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I built my reputation on my work ethic, treating people with respect, and making it clear that I’m working with their best interest in mind. I’ll break down some elements of each one.

For me, work ethic is about energy and expectations. I make sure that me and my team are engaged with the work that we do, and translate that enthusiasm into high quality work. What we do is important to our clients, and we have a culture where it’s important to us.

When it comes to client relations, I’m personable, patient, and available. It creates an environment of trust and respect that leads to a better working relationship. This kind of work requires regular contact with clients, getting along is vital.

Working in a client’s best interest is the next natural extension of that. Podcasts are a long running, and nebulous format. I take pride in thinking critically, looking ahead, and suggesting ideas that will elevate a podcast for my clients. It’s what I expect in people that help my business, so I do the same for my clients with theirs.

For you, what’s the most rewarding aspect of being a creative?

One of the most fulfilling parts of my job is seeing the lightbulb moments—the exact second when something clicks for a client and you can see it on their face.

Podcasting is a tough space, and people come to me because they’re putting everything they have into their podcast or business and help. Seeing those moments when it’s tangible that I’ve made an impact is really awesome. I love it.

Contact Info:

• Website: https://sbxproductions.com/
• Instagram: https://www.instagram.com/sbxprod/
• Linkedin: https://www.linkedin.com/in/vince-quinn-7456114a/
• Youtube: https://www.youtube.com/@sbxproductions