We’re excited to introduce you to the always interesting and insightful Victoria Leyva. We hope you’ll enjoy our conversation with Victoria below.

Alright, Victoria thanks for taking the time to share your stories and insights with us today. Has Covid resulted in any major changes to your business model?

At the beginning, I thought my business was going to be affected a lot by COVID. However, it gave me the opportunity to expand my services virtually helping clients organizing their spaces through assignments or Facetime calls. During that time I couldn’t provide the service in person, but I was able to have more time to expand my audience through social media by creating more engaging content. I guess towards the end of 2020, a lot of people were still working from home and made them want to renovate their homes or improve the areas they were spending most of the time at. That’s when I started to get a lot of inquiries from clients wanting to organize their kitchens, closets, home offices etc. Overall, COVID was definitely a shift in my business, a positive shift.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I started Do My Closet in March 2018 as a social media project for my Social Media class in undergrad. We were instructed to create a brand, for either a product or service, in which we would be able to connect with people through social media. After graduating from Marketing at the University of Houston, I decided to continue with my school project because I thought this was the perfect way to combine my two passions: organization and fashion.

I’m based in Houston but I also work in other cities including Dallas, San Antonio, El Paso and travel on call to other states.
My main purpose is to help my clients take the weight off their shoulders by helping them organize their homes. Other services includes helping pack and unpack for moves, helping listing items to resell (clothes or furniture) and shopping assistance for organizing products.

I believe our spaces are a reflection of our personality and, often, our state of mind. This can be shown by what we buy, the amount we buy, the colors that we wear, and how we store our items. Ever since I was little, I have loved to organize my closet space, color coding my clothes and shoes. For me, it has always been stress-relieving to put on good music and work on space.

Besides organizing closets, my team organizes kitchens, home offices, garages, vanity areas and much more.
Not only have I learned to be more of a businesswoman, I have also learned from my clients themselves. I am often amazed at how their personalities and cultural backgrounds influence the colors and shapes of the clothes that they wear or the products that they buy. My clients have been incredibly amazing to me. Their trust is one of the most rewarding feelings at the end of the day, once all is said is done.

Can you talk to us about how your side-hustle turned into something more.

Yes, I never knew I could do this full-time as I do now. Do My Closet started as a side hustle while I was still in college and working full time at different job industries including restaurants, retail, banking and office management. I remember always working during the day and scheduling some of my clients in the evening or even weekends where I had more flexibility. It was basically splitting into two to commit to my full-time job and my side hustle. It wasn’t until COVID hit when I got furloughed from my retail job that I had no option but to give my 100% to Do My Closet in order to make a living. Thank God my business has been steady and growing right after the week I lost my retail job. I guess this is when I say things happen for a reason?

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I believe that word-of-mouth is one of the most powerful ways to build organic reputation. That’s how my base client started and other methods that helped build reputation was doing influencer marketing and collaborating with local influencers. People are more prompt to buy or use a service from someone who’s well known than going with a brand new service or product. Nowadays, I also use Google reviews where my clients can rate me after a service is complete and that helps a lot when someone is researching my business.

Contact Info:

• Website: www.domycloset.net
• Instagram: @domycloset
• Facebook: www.facebook.com/domycloset
• Twitter: @domycloset
• Other: TikTok: @domycloset

Image Credits
Luis Urdaneta – Cove Studio Productions

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