We recently connected with Victoria Lee and have shared our conversation below.

Victoria, thanks for joining us, excited to have you contributing your stories and insights. What’s been the most meaningful project you’ve worked on?

My most meaningful project I’m working on is my Uniquely Victoria Media. It started out as a marketing idea for my Uniquely Victoria clothing line. When the idea popped in my head it was right before women’s history month. My goal was to celebrate unstoppable minority women. I’ve always been passionate about helping out or supporting minority businesses and learning about people in general. Whether it be their culture, background, or story. So, I gathered some fashion and creative individuals who were and are open to being interviewed. I put together all the questions for these individuals, bought some microphones, secured locations, and had my clothes. My first interview went amazing, and I fell in love with Uniquely Victoria Media from that moment on. My interviewee advised how comfortable she felt and how natural my hosting was. Which this seemed to be a common theme throughout my interviews. As I continued on it turned into way more than I ever expected. Those individuals then started coming to me for PR services which was developed during this project as a sense of purpose. It is meaningful to me because I am helping truly talented creatives or individuals with exposing them. Showing them that someone believes in their talent and for them to keep going. I can’t begin to tell you with majority of the interviews I’ve done, how it has pushed or stretched them to continue to pursue their dreams. It has developed a feeling between the relationships as geniune respect and mutual inspiration.

Victoria, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am a fun, dynamic, relatable, and a bold person. Having lived in various states all over the USA, I really picked up a strong desire to be cultural aware.
Originally from the beautiful state of Colorado, while on my journey to discovery, I discovered many passions. When not pursuing my purpose of fashion, host interviewing & PR services/writing. I enjoy spending time with my family, traveling, and finding out new adventures.
It was a curvy, windy, and long path for me. I was in finance and corporate for many years while trying to discover my purpose or passion. It wasn’t until I took a leap of faith that things started happening. Guiding me to my passion after passion, that developed into a purpose.
First was the passion for fashion and creating my own eye-catching collection. While trying to market the clothing line, I discovered the second passion. It was an idea I had that popped into my mind “why not create a talk show and wear my designs for people to see.” I am naturally drawn to people in the fashion & entertainment industry and instantly fell in love with hosting. I love getting to know people, their backgrounds, and cultures.
Which led me into the third passion. Upon doing an interview, an interviewee of mine mentioned I was giving editorial vibes. In normal Victoria fashion I researched editorial while playing around with writing some articles. I decided to try my hat at creating a fashion magazine article, I wrote it on a previous interviewee and had her review it before submitting. She ended up loving it and made me realize I was starting to step into public relations.
Then aligned the purpose. Uniquely Victoria is to help expose those queens and jacks of all trades to the world. Whether it be with fashion, host interviewing or written articles/PR services. Bringing notice to those who are underrepresented was my path.
Honestly, I don’t know what to call myself; most people are saying a serial entrepreneur. I have Uniquely Victoria Media which is striving to help expose the hidden gems in fashion & the entertainment industry. Then as well as having my own fashion line Uniquely Victoria, that counts as part of my wardrobe for the Media aspect. I hope to start wearing other designers as well to support their visibility. I would say I specialize in fashion design, writing/PR services and hosting.

The thing I am most proud of is, getting Uniquely Victoria’s fashion line into three different fashion magazines and creating Uniquely Victoria Media. What I think sets me apart, is how I am breaking into the fashion industry. I am not your typical designer who wants to do runway shows in a way that tells their story. I’d rather celebrate and partner with other designers as we share our stories while blossoming together.
One of the biggest problems I am solving for creatives is getting them visibility. Which also shows creatives, entrepreneurs or business owner’s that social media doesn’t have to be your only solution for visibility.
The main thing I want potential clients, followers or readers to know is that I am passionate about what I do and who I represent. My business name is called Uniquely Victoria for a reason, I come up with out of the box ideas, writing and ways to get clients visibility. I take to people who are open-minded and willing to try new things.

What’s a lesson you had to unlearn and what’s the backstory?

I had mentioned in a previous question that I used to be in corporate. Though corporate has taught me many lessons that I use for entrepreneurship. I had to unlearn a lot of the corporate mindset especially as a creative and working with creatives. I never realized how truly creative I was until I left corporate and the corporate mindset. The backstory is I always felt like I had to fit into this box. Whether it was myself or others pushing me in a box. So, for years I forced myself to be “corporate” while hoping to work my way up the ladder. However, if something is truly not meant for you eventually, you’ll be forced out of it and into your purpose.

What’s been the best source of new clients for you?

Word of mouth definitely. Well, let me clarify more, for Uniquely Victoria Clothing line would be influencers. Unfortunately, in the world of fashion today you won’t progress unless you have some sort of influencer for your line. For Uniquely Victoria Media and PR services is definitely word of mouth. This area has actually been more progressive for me regarding new clientele. I love it though! I love the word-of-mouth aspect so much more than social media.

Contact Info:

• Website: www.uniquelyvictoria.com
• Instagram: www.instagram.com/uniquelyvictoria & www.instagram.com/uniquelyvictoriamedia
• Linkedin: https://www.linkedin.com/in/victoria-lee-0a145a59/
• Youtube: https://www.youtube.com/channel/UCphdoDiGeeS4UI_HaOjTVNA

Image Credits
For the modeling pictures; the fashion photographer is: Andre Scheidt and the fashion stylist was Sherie Renell