We recently connected with Victor Sargissian and have shared our conversation below.

Alright, Victor thanks for taking the time to share your stories and insights with us today. What’s been the most meaningful project you’ve worked on?

The most meaningful project I’ve been a part of is our ongoing effort with Soul Infusion Sessions.

The backstory behind it is simple. In my decades as a musician and a band manager, I’ve seen a shift in how music is created and consumed. More and more, we’re seeing the rise of AI-generated content—music that’s technically perfect but lacks the human element, the soul, and the imperfections that make art truly resonant. This trend felt like an existential threat to the kind of collaborative, human-driven creativity that our band, Soul Infusion, is built on.

This is what inspired us to create a new platform. We began hosting Soul Infusion Sessions, a series of live events that serve a dual purpose. First, they are showcases for our original creations, allowing us to connect with an audience in a way that’s impossible through a streaming platform. Second, they are more than just concerts; they are fundraisers. Through a combination of ticket sales and crowdfunding efforts, we generate money specifically to fund other human collaborative work.

This project is meaningful to me because it’s a direct counter-response to the rise of AI. It’s a way for us to put our money where our mouth is and invest in the very thing we believe in: the irreplaceable power of human-to-human collaboration. It’s about more than just making music; it’s about making a statement. We’re creating a community and a funding model that proves that while AI can replicate, it can never truly create. The unique energy, the improvisational sparks, the shared breath of a room full of people—that is something that cannot be coded. And that is what we are fighting to preserve.

Victor , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Thank you for asking that. My journey has been a bit of a winding road, but it’s the most rewarding path I could have taken.

For years, my professional life was built around dentistry and business, but one of my true passion has always been music. I’ve been a performing musician for most of my life, primarily as a bassist. For a long time, that meant playing in cover bands. I played the hits, brought joy to crowds, and got to perform in front of people, and there is nothing wrong with that. But I started to notice a trend that troubled me. I saw incredibly talented musicians who could only make a living by recreating someone else’s work. The spirit of original, collaborative creation, especially for independent artists, felt like it was getting pushed to the margins. I felt a strong pull to do something about it.

That’s when I made a significant shift. I was already a performing musician, but I dedicated myself to learning a new discipline: music production. I taught myself how to record, mix, and produce music. With that new skill set, I began to write and create original music with my incredibly talented writing partner, Bettis Richardson. This was the birth of our album, Love Alchemy.

What sets us apart is our absolute commitment to a sound that is wholly our own—a fusion of funk, soul, R&B, and acid jazz. But more than that, we’re committed to preserving and championing human-made art. We’re in a new age where AI can generate technically perfect music, and we believe it’s more important than ever to fight for the unique, imperfect, and deeply personal touch that only human collaboration can bring. The music we create is not just for listening; it’s a statement.

I am most proud of this journey itself. It’s an uphill climb to transition from being a cover artist to an original one and to build a brand from the ground up, but the feeling of creating something that has never existed before is massively fulfilling.

Ultimately, I want our fans and listeners to know that when they support Soul Infusion, they’re not just buying a track or streaming a song. They’re investing in the future of human creativity. They’re joining a movement to prove that the soul, groove, and collaboration that make music so powerful can never be replicated by a machine.

In your view, what can society to do to best support artists, creatives and a thriving creative ecosystem?

From my perspective, the most effective way for society to support artists, creatives, and a thriving creative ecosystem is through direct fundraising for independent artists.

The old models of relying on record labels, gallery commissions, or even the small royalties from streaming services simply don’t provide a sustainable living for the vast majority of creators. A more modern and resilient system is needed, one that changes the relationship between a creator and their audience from a passive transaction to an active collaboration.

That’s why I believe a model like the one used by non-profits like Fractured Atlas is the way forward. They provide a fiscal sponsorship for artists, which empowers creators to fundraise for specific projects, be it an album, a public installation, or a live performance series. This model is a game-changer for both the artist and the donor.

For the donor, this system provides crucial convenience and assurance. Donating to a project through a non-profit offers the benefit of tax deductibility, which is a powerful incentive. More importantly, it gives the donor the peace of mind that their funds are being used properly, as the non-profit handles the accounting and financial oversight.

For the artist, this model provides both creative freedom and a deeper connection with their audience. The donor becomes more than just a consumer—they become a patron and a partner in the creative journey. As a creator, you can keep them engaged and connected from the very beginning to the very end of the project by sharing behind-the-scenes content, updates on the creative process, and the struggles and triumphs of bringing a vision to life.

Ultimately, this approach helps build a stronger creative ecosystem. It gives artists the financial and creative autonomy to pursue their vision without compromise, and it transforms an audience into a community that is deeply invested in the work. It’s a powerful shift from “what can I get from this artist?” to “how can I help this artist create more?”

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

For those who aren’t involved in group-produced creative work, I believe they severely underestimate the amount of compromise that has to happen just to get a project from point A to point Z. In a world where society seems to be demonstrating an increasing intolerance for compromise, this ability to work with others for the good of a final project is not just a skill—it’s a crucial and underappreciated art form in itself.

In a band like Soul Infusion, every member comes to the table with a strong, individual artistic vision. The bassist has a perfect idea for a bassline, the keyboardist has a specific chord progression in mind, the singer has a melody, and the producer has an overall sonic feel. The true magic doesn’t happen when we all perfectly agree. It happens when we realize that our individual “perfect” ideas have to yield to a new, collective vision that none of us could have created on our own.

The final song you hear isn’t a collection of four separate contributions; it’s a testament to our willingness to compromise. It’s the moment when the bassline becomes a little simpler to make room for the melody, or the beat is pulled back to highlight a vocal. It’s about listening deeply to each other, yielding a little bit of your ego, and trusting that the final piece will be stronger because of that give-and-take.

I think the biggest insight I can offer is that the final product is a direct reflection of the creative compromise that went into it. The ability to listen, to negotiate, and to trust that a collective vision is superior to an individual one is a powerful and fulfilling skill. It’s a reminder that true creation isn’t just about what you put into it; it’s also about what you’re willing to give up for the greater good of the art.

Contact Info:

• Website: https://soulinfusionmusic.com
• Instagram: https://www.instagram.com/soulinfusionmusic/
• Facebook: https://www.facebook.com/profile.php?id=100063728472254
• Youtube: https://www.youtube.com/@soulinfusion461
• Other: https://open.spotify.com/artist/42zy0PGi3gj5rfkNsw8nnL?si=69jzdr_eSB6Xb69Z60hB0g