We recently connected with Victor Luis and have shared our conversation below.

Alright, Victor thanks for taking the time to share your stories and insights with us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

I believe that true success ultimately requires courage, self-awareness, and a deep understanding of who you are. It’s about recognizing your strengths while acknowledging areas where you need to improve or be more strategic. I emphasize courage because many people are afraid to take risks or fully commit to their passions and work, even when they know it’s what they’re meant to do. It takes bravery to give it your all and trust the process.

Victor, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m a creative director and brand strategist with 15 years of experience in the industry. Throughout my career, I’ve had the privilege of building and nurturing my own brands, which I’m deeply passionate about. I also work closely with clients on creative direction, brand building, and marketing strategies, helping them bring their visions to life. In addition, I direct and film media for both photo and video projects, ensuring that every piece of content aligns with the brand’s story and message.

Creativity has been a part of my life since the beginning, and as I’ve evolved in my role, I’ve developed a strong understanding of both the creative and strategic sides of the industry. My background in marketing shapes the way I approach every project, ensuring that ideas not only look great but are also positioned to succeed in the marketplace.

What do you find most rewarding about being a creative?

It’s the act of creation itself that brings me fulfillment. There’s a unique sense of impact and satisfaction whenever I create something, no matter what it is. It’s a feeling of pure happiness that reassures me I’m working in alignment with my purpose, and that’s what makes this whole journey so special to me.

What do you think helped you build your reputation within your market?

I’ve built a reputation for being blunt and direct, and honestly, I don’t see why I wouldn’t be. I value clear communication and prefer to be straightforward with clients, friends, and really, anyone I interact with—especially when asked for my opinion. I feel it’s my duty to be as honest as possible. Along with being direct, I bring a balanced understanding to the table, blending creativity with the analytical and technical perspective I’ve gained from my marketing experience. While some might see my approach as blunt, I like to think that most people appreciate and respect the honesty and depth behind it.

Contact Info:

• Website: http://www.thevluisproject.com
• Instagram: https://www.instagram.com/thevluisproject/
• Facebook: https://www.facebook.com/TheVLuisProject
• Linkedin: https://www.linkedin.com/in/victorluis
• Twitter: https://x.com/TheVLuisProject