We’re excited to introduce you to the always interesting and insightful Victor Gosa. We hope you’ll enjoy our conversation with Victor below.

Victor, thanks for joining us, excited to have you contributing your stories and insights. Earning a full time living from one’s creative career can be incredibly difficult. Have you been able to do so and if so, can you share some of the key parts of your journey and any important advice or lessons that might help creatives who haven’t been able to yet?

Yes, and very gracious for this. To sum up a long story, the journey has been challenging and continues to be. In the art world, there isn’t a book or study guide to follow to help you get where you desire. From an early age, my father tuned me into Marvel characters and comic books, as he’s a collector of Amazing Spider-Man comic books. This is where my liking for art began. As I sketched and doodled my interpretations of these fictional characters, is when the craft started to grow on me. Fast forwarding through a series of years, my passion for art gradually gravitated to other business ventures where I taught myself how to brand myself.

GOSA, a name many know and recognize in local Miami, Florida, for entertainment, events, marketing, music, and more, even stretching into real estate and now the art world. Throughout the year, art was attached to me, but in a virtual space, and while in this virtual space, the world was quickly revolving around it. Social media networks flourished, influencers emerged, and even a new form of currency was amongst us. At this time in my life, I was building up two small businesses, one a full-service creative agency named Social Flamingo and the other a vintage artesian online marketplace called Thrifter. This was a significant milestone in my journey. Thrifter allowed me to be crafty and sometimes even create. In my path to building this business, it occurred to me, “Why not make my product?” I decided to paint something, this time on a sizeable gallery-wrapped canvas. I’ve only sketched on paper in the past years, so I was looking forward to this.

At last, I sold my first art piece for $30.00. As it may not seem like a lot of money, that purchase brought an indescribable feeling. I was confused, happy, and stunned that my hands, some paint, canvas, and a brush created something that generated money. After that, things just grew, grew, and grew. A childhood passion and activity made a complete 360 back into my life; it was meant to be.

One thing that I would strongly encourage, and I preach this as much as I can, is if your child is interested in the field of art, be their first buyer or find a friend that will make the purchase. Just think about kids selling lemonade outdoors; instead of lemonade, set up their art on an easel and for sale sign. When they make their first sale and hold that cash in their hands, I promise their perception of art will change.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

GOSA, a brand that was inspired by another word Goza! Goza es a term Latin Americans use to let others know to enjoy and have a good time! I like to live my life like that, and when I say life, I mean every day of my life. To me, the brand GOSA encompasses all the following: Positivity, accomplishment, motivation, happiness, love life, love others, and do right!

Living like this inspired me to create my trademark signature. The first moment I apply any medium to the art I’m working on, I make sure to catalog that day for myself. Once I complete the art, I sign it off with GOSA and the number of days I’ve been I alive when I first started the art. This reminds me to enjoy every day, and at the same time, it allows me to create a timeline of my progression in art. In case you are wondering, today marks 13,629 days of life. I’ll make sure to catalog this interview under today’s day.

How about pivoting – can you share the story of a time you’ve had to pivot?

During the pandemic, my art career most definitely pivoted. With everyone having to go into lockdown mode and the world paused, this gave me lots of time to create art.

Any insights you can share with us about how you built up your social media presence?

Consistency, following and unfollowing people that didn’t engage much with me on social media. Respond to every comment, and don’t hesitate to throw any ideas out to brands or businesses that you might feel are out of your league.

Contact Info:

• Website: www.artbygosa.com
• Instagram: www.instagram.com/victorgosa
• Facebook: https://www.facebook.com/artbygosa
• Twitter: www.twitter.com/victorgosa
• Youtube: https://www.youtube.com/channel/UCHxknkCPtQBnBye9GEK5hKw
• Email: [email protected]

Image Credits
Jesus Uzcategui Luis Miguel Berrios / Wolf Clan Media