We were lucky to catch up with Victor Egonu recently and have shared our conversation below.
Victor , thanks for taking the time to share your stories with us today What was the most important lesson/experience you had in a job that has helped you in your professional career?
Prior to entering the medical field as an operations manager, I worked as an insurance agent selling supplemental policies to small businesses. It was a grueling process; cold calling, no-shows, canvassing in 98 degree weather amongst several other menial tasks. But the thing that it taught me was perseverance and consistency to keep plugging away to get a breakthrough. I learned how to become more efficient at outreach, improved my communication and presentation delivery so much so that I closed nearly every meeting I was able to book.
Fast forward to when I started my own fitness personal training studio, I was very comfortable engaging in question-based-conversational sales talk which helped me close more clients and help them achieve their goals.
Now as I enter my latest endeavor as an influencer in a microniche community for an advanced orthopedic procedure, I have further honed my skillset to interview patients, surgeons and attract various business opportunities.
This goes without saying but I believe there’s a lesson to be learned from whatever we do and although it might not seem like it, finding a way to embrace the process and work hard in a smart direction can change everything for you.
Victor , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
As a Baltimore native I grew up with the mentality that if you go to school, get a degree, land a job and work hard for long enough you’ll attain a “good” life. Well I seemed to have a few issues with that as I didn’t just want to be “good”, I wanted to be “great” and to have lasting impact.
I went to college undecided and eventually gravitated to the sciences and medical/healthcare thereafter. Pursuing a path in medicine, I earned my Masters in Biomedical sciences and even did a year of med school before realizing my entrepreneurial spirit was anxious to be freed. And so I transitioned to the business side of healthcare as an operations manager for a medical facility.
Along the way I acquired several powerful skills that help me in my current position – sales, management, marketing and more.
But one of my favorite developments has been when I founded Cyborg 4 Life – an online resource hub of information about limb lengthening for prospective patients. During the pandemic so much activity moved online which allowed me to capitalize on attention via the YouTube algorithm. I did market research and realized there wasn’t anything out there on the topic and having had leg lengthening surgery myself nearly a decade ago, I felt I had the moral obligation to provide the community quality information surrounding the topic.
Nearly 80 interviews and 100 videos later, the brand has grown into a special community where patients are surrounded by positivity and are regularly hitting their goals due to the “pay-it-forward” mentality of the community.
Cyborg 4 Life is primarily information based but I do plan to scale it into service based businesses that will help patients achieve their goals. With so much media attention recently (GQ, Buzzfeed, People, CBS news, The Guardian, Daily Mail and more) the industry is on a rapid rise and having been in the right place at the right time, I seemed to have caught a trend before it grows – much like one of my favorite entrepreneurs – Gary Vaynerchuk says.
Although I have a unique position as an “influencer” in the space, it also comes with a great responsibility and so I have to ensure all those who come across my content are properly informed and not fooled by some of the promotional marketing out there by those who don’t have their best interest in mind.
I’m also a professional natural bodybuilder with goals to win the world championships in 2024 so stay tuned for that too!
Other than training/knowledge, what do you think is most helpful for succeeding in your field?
I would say customer service is the most helpful skillset I have acquired besides training and knowledge. Sometimes, a prospect just wants to know that you care. I probably spend more time servicing prospective patients than producing content which shows how a brand is really built – by showing how much you care.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
A lesson I had to unlearn is trying to be “formal” or “professional” in everything you do. In fact, those who are formal or who you’d think care for you to remain professional are the ones who often enjoy the laid back version of you so much more. It’s carried me a long way in business and seems to allow for authenticity to shine through and in return the know, like and trust from the customer which allows for easier more efficient sales.
Contact Info:
- Website: https://cyborg4life.com/
- Instagram: https://www.instagram.com/bigvicpro/?hl=en
- Youtube: https://www.youtube.com/c/Cyborg4Life/videos
- Other: Discord: https://discord.gg/KQHYqBgzfA