We recently connected with Vianca Armstrong-Jordan and have shared our conversation below.

Hi Vianca, thanks for joining us today. If you had a defining moment that you feel really changed the trajectory of your career, we’d love to hear the story and details.

Absolutely! The defining moment happened in 2016 as I realized that in my corporate career, I was in a position of lateral advancements unless I waited for a slim opportunity of leveling up into a higher leadership position. As I began to navigate my future, I realized that I needed to truly connect back to the root of whom I was as a person.

As a wife, mother of 5, and in a leadership role with a 500 Fortune company, I was so in tune with helping others that I forgot the small things about myself that truly mattered as I wanted to get back to simply being acknowledge by my name Vianca. As cliche as that sound, I wasn’t addressed by Vianca. It was either Jordan 5 mom, Firefighter Jordan wife, or Team Lead Jordan.

On my journey of getting back to the basics of knowing whom I was, I made the decision to become a surrogate for I knew a few women that couldn’t have children and my desire was to bless a family by carrying their child for them. I didn’t know it at the time, but this was the beginning of me becoming a small business owner.

That specific journey eventually led to me being bolder with my decisions beginning with healing, self-love, and a healthier lifestyle. As the medication caused my body to gain a significant amount of weight and for the first time, I struggled with losing weight and being obese.

In an effort to lose weight, I walked into a local nutrition store in search of a weight loss program and pondered how the establishment started and enjoyed the positivity in the store. On my next visit, I realized that this was a rare opportunity, and I could make an impact and income with my passion for community, health, and wellness.

Vianca, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

On my journey of overall wellness, I walked into a nutritional shake & tea bar and realized that I could create a positive impact in the community with a brand that I was passionate about with a purpose bigger than myself.

I learned about the industry through my wellness coach that owned the local nutritional shake & tea bar that I visited, and I decided to take a leap into the industry; however, shift the concept to relationship vs. sales, with me not being a salesperson.

The discipline of creating a different structure that spoke of my character, came from my past job experiences and trainings in leadership. This process allowed me to organically build a community within my store front with the feeling of peace, positivity, laughter, and deep conversations with my loyal client base.

The products I choose to use in our storefront consisted of the products I used on my journey in loosing 58 lbs. as this allowed me to share my personal health journey, create solutions that’s commonly experienced during weight loss or building of lean muscle.

In keeping my mission at the forefront with creating a positive impact in the community while empowering others that’s about empowering others, I truly believe this mindset has set me apart from others.

I am most proud that I overcame the challenges as a small business owner during COVID, inflation, and downsizing to create more time freedom to work on staying balanced through nutrition, fitness, and most importantly my mental health to reassure that I could continue the mission.

How about pivoting – can you share the story of a time you’ve had to pivot?

In the beginning of 2022, my life began to transform in a way where I realized my calling went beyond fitness and nutrition with a community of women that shared their stories of overcoming, shifting, and healing. In those one-on-one sessions, I realize as women we all have similar stories with a common denominator.

That common denominator was overcoming some capacity of fear. In 2022 I began to pivot from wellness coach to certified personal trainer and finally as a speaker to empower women with embracing their stories, healing, and overcoming their fears. Those pivotal moments have recognized my client’s needs beyond fitness has transformed into me starting a podcast and community for women ready to conquer their dreams while focusing on overall wellness with, ” Woman Face Your Fears.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

The 5 laws of leadership have resonated with me and our business module that is focused on helping coaches in the community to reach their personal health and business goals. With the 5 laws of leadership, it keeps me on track on reaching the Pinnacle of growing leaders that can be effective coaches in the community.

The impact of this book has kept my vision focused on a culture that’s committed to growth in personal and business.

Contact Info:

• Instagram: viancanicole_fit
• Facebook: Vianca Nicole Fit
• Other: Instagram: Litfitfitness Facebook: Lit & Fit Fitness

Image Credits
Vianca Jordan