We recently connected with Veronica Williams and have shared our conversation below.
Hi Veronica , thanks for joining us today. Was there a moment in your career that meaningfully altered your trajectory? If so, we’d love to hear the backstory.
A defining moment in my professional career was when my Pastor wanted to establish small group studies throughout our community to help our partners improve their personal lives. The group study that she wanted me and my husband to lead was a Couples Group Study to help enhance and create healthy marriages. This was a difficult decision because it would require a weekly commitment to couples, and it would require being transparent about my own marriage. After careful consideration, I decided to do it because the rewards of what could happen would be very special, not to mention being a part of more healthy marriages within the community.
Veronica , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I am the Co-Owner of Alliance Seminars Coaching, which is a veteran-owned, faith-based organization that provides clients with motivational speaking, certified workshops, and coaching services. I bring my extensive experience as a keynote speaker, certified facilitator, and master certified life coach by providing individuals with expertise in the areas of relationships, empowerment, and purpose. I have been involved in life coaching for many years and my experience has influenced women and couples throughout the Washington D.C. Metropolitan Area. I am a licensed minister and I have been a part of community leadership and relationship building the greater part of my life.
I utilize my gifts, talents, and knowledge to encourage women and strengthen couples. I also coach military wives as the spouse of a Veteran, helping women maneuver through the challenges that come with a military lifestyle. This led to my selection as a Fort George G. Meade Volunteer of the Year.
I have learned from National Marriage Conferences such as “I Still Do,” and I am certified to facilitate Family Life seminars, “The Art of Marriage,” “The Art of Parenting,” as well as the “5 Languages of Appreciation at Work.” I lead a relationship coaching program and facilitated a weekly community couples life study for 7 years.
I have taught time-tested marital principles from relationship experts such as Dr. Gary Chapman, Dr. Willard Harley, and Dr. Emerson Eggerichs, just to name a few. My commitment to couples has been so impactful, I received permission from national marriage experts to utilize their materials and lead Train-The-Trainer marriage workshops through Alliance Seminars Coaching.
I have lived my life in such a way that my marriage is an example, as to what can happen when a foundation is at the center of a relationship. My husband and I have been enjoying our “healthy hook-up” for over 23 years and together, we form a dynamic team.
What do you think helped you build your reputation within your market?
There are several things that have helped me build my reputation within my market. One thing that helped was I identified a need within my community that required an answer. There were marriages that were good, but there was an opportunity to help them become healthier. The other thing that I did was to become level 2 certified in order to show clients that I was an industry expert within the field, which made clients more comfortable with utilizing our services. In addition to becoming certified, I partnered with an established organization within the community, the church, that was known for helping others and not looking for a lot in return. Another thing that I did was to put my marriage on display to show others that I was practicing what I was teaching. When other couples saw how we interacted in our relationship, modeled a reproduceable parenting strategy, and made ourselves available when they were experiencing marital hiccups, my reputation for really caring about the marriages of others began to spread.
Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?
One thing that has been most helpful in my field has been living a life of vulnerability and integrity. When other couples see that the way that I do things is more professional than others, it tends to stay in people’s minds a lot longer. They find a connection that shows them that this person isn’t perfect, but they are dedicated to learning how to have a successful marriage while sharing with others the strategies for success.
The other thing that solidifies the process is living a life if integrity. When clients know that you are not just trying to make a quick buck, but you are committed to helping their marriage produce the best version of themselves, that means something. When you are willing to walk with a client as they experience the ups and downs of required changes, new mindsets, and a determination to see things grow throughout the process, it makes them feel like they are not alone, and you will be with them when their tests turn into testimonies.
- Website: www.allianceseminars.org
- Facebook: https://www.facebook.com/allianceseminars
- Youtube: https://www.youtube.com/watch?v=4OS2u-1CDj8
- Other: https://speakerhub.com/speaker/veronica-williams
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