Alright – so today we’ve got the honor of introducing you to Veronica Stone. We think you’ll enjoy our conversation, we’ve shared it below.

Veronica, looking forward to hearing all of your stories today. One deeply underappreciated facet of being a service provider is the kind of crazy stuff that happens from time to time. It could be anything from a disgruntled client attacking an employee or waking up to find out a celebrity gave you a shoutout on TikTok – the sudden, unexpected hits (both positive and negative) make the profession both exhilarating and exhausting. Can you share one of your craziest stories?

One of the wildest experiences I had was during a campaign with Johnnie Walker at a major music festival. Everything was going smoothly until one of the artists we worked with posted a video on Instagram where he took a swig directly from the bottle—something that was totally prohibited by the company. Within hours, the video went viral, and while I initially felt panic, I decided to act quickly. I organized a meeting with the team to tackle the situation, and instead of hiding from it, we proposed an authentic response. We launched a campaign that celebrated the connection between music and the brand, highlighting the moment while emphasizing responsible consumption. What started as a setback turned into an opportunity to reinforce our image. I learned that sometimes unexpected situations can create a positive impact when handled with creativity and transparency.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I have extensive experience in advertising, public relations and digital and traditional marketing. My career in this sector began with a passion for telling stories and connecting brands with their audience. I studied Communication and, since then, I have worked in several agencies and companies, which has allowed me to explore different aspects of marketing and get to know in depth the needs of clients.

In my agency I offer services ranging from the creation of advertising campaigns to the development of public relations and digital marketing strategies. I focus on solving specific problems for my clients, such as increasing brand visibility, managing reputation and fostering authentic connections with their audience. What sets me apart in this field is my ability to integrate traditional and digital strategies, creating cohesive campaigns that truly resonate and work for the client to see a return on their investment.

What I’m most proud of is having helped diverse brands transform their narratives and establish meaningful relationships with their customers. It’s incredibly rewarding to see how a solid strategy can change perceptions and positively impact the bottom line.

What I want people to know about me and my work is that I am committed to authenticity and innovation. I firmly believe that brands that communicate with honesty and clarity are the ones that truly succeed in today’s marketplace. My goal is to be a partner to my clients, helping them effectively tell their stories and create lasting connections. I’m here to elevate your brands to the next level.

How do you keep in touch with clients and foster brand loyalty?

To maintain strong client communication and foster brand loyalty, I use a multi-faceted approach:

1. Personalized Communication: Tailoring messages based on client data creates a meaningful connection.

2. Regular Social Media Engagement: Actively interacting on platforms like Instagram and LinkedIn builds community and keeps audiences engaged.

3. Feedback Mechanisms: Implementing surveys allows clients to share their opinions, showing that their input is valued.

4. Loyalty Programs: Offering rewards for repeat customers incentivizes long-term relationships.

5. Content Marketing: Sharing valuable content establishes the brand as a thought leader, keeping clients informed and engaged.

By integrating these strategies, I effectively nurture relationships and enhance brand loyalty.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

Of course. Here are the resources that have significantly influenced my management and business thinking. I particularly like two books: the first is “Good to Great” by Jim Collins, which explores what makes companies go from good to great, focusing on leadership and culture. The second is “The Lean Startup” by Eric Ries, which emphasizes the importance of innovation and agility in building successful businesses, advocating for a test-and-learn approach.

I also enjoy listening to a podcast by a Colombian woman called “Autoestima para tu vida,” where she talks about how to manage yourself effectively to achieve your goals.

Contact Info:

• Website: https://www.priscamarketing.com
• Instagram: priscamarketingusa
• Facebook: Prisca Marketing Services

Image Credits

Carelis Parra