We recently connected with Veronica Sarria and have shared our conversation below.

Alright, Veronica thanks for taking the time to share your stories and insights with us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry.

One of the biggest trends I’m seeing on social media right now—and something I’m personally navigating—is how vulnerable and open people are becoming. It’s like the curtain is finally being pulled back. For so long, social media has always been this endless highlight reel. Perfect vacations. Perfect skin. Perfect routines. But lately? I’ve been seeing more people post about the mess in between—the anxiety, the burnout, the not-so-picture-perfect mornings. And it’s honestly so refreshing.

It’s comforting to come across someone being real about what they’re going through. It makes you pause and think, “Me too.” There’s power in that kind of honesty. It makes social media feel less like a show and more like a shared space.

But here’s where the tension lies—at least for me. As someone who advocates for mental health and shows up honestly, how do I build a brand off that? How do I work with companies and attract partnerships when I’m also talking about panic attacks or feeling emotionally drained? There’s this fear that being “too real” might make me less marketable—and I know I’m not the only one feeling that.

But maybe the real question is: can we redefine what being marketable looks like?

Because here’s what I do know—I’ve had people message me saying that something I shared helped them feel less alone. That a post reminded them to take care of themselves. That it changed their day—or even their life. And honestly, that impact? That’s the reason I keep showing up.

So yes, I’m still figuring it out. I’m still trying to bridge the gap between being an advocate and being a brand. Between vulnerability and visibility. Between helping one person and hoping a brand sees the value in that.

But I believe we’re moving in the right direction. Toward a space where authenticity is influence. Where real-life moments are just as valuable as curated ones. And where being human isn’t a liability—it’s the very thing that makes you powerful.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I studied musical theatre in NYC and spent most of my life wanting to be a performer. In 2020, I moved to Nashville to pursue music, but along the way, I discovered that what I loved most wasn’t just the music itself—it was everything behind the scenes: the content, the visuals, the promotion. That’s when I fell in love with social media.

Since then, I’ve built a career in content creation, social media management, strategy, and editing. In 2020, I launched Your Social Bean, a social media company that I plan to run full time when the timing’s right. My work helps clients show up online in a way that feels authentic, creative, and impactful.

What sets me apart is my performance background—I understand how to connect with an audience and tell a story. I’m most proud of building a brand rooted in creativity and realness, and I’m passionate about helping others show up confidently and intentionally online.

What do you think is the goal or mission that drives your creative journey?

My mission is to help make it more mainstream—and more accepted—to build a brand or career by simply being yourself. I want to show that you don’t have to separate your personal life from your professional one in order to succeed. You can share your story, be open about your journey, and still create a profitable, impactful brand. You don’t need to curate a highlight reel to be taken seriously—there’s real power in showing up as you are. I believe authenticity is the future of branding, and I’m here to help others succeed without compromising who they are.

What’s a lesson you had to unlearn and what’s the backstory?

Something I really had to unlearn was the need to censor who I am online. For a long time, I felt like I had to choose one version of myself to show—either the creative, the professional, the advocate, or just the everyday human. But the truth is, I’m all of those things, and I don’t have to pick just one.

I also realized that not everything has to be polished and perfect before it’s shared. Sometimes, the best thing you can do is stop overthinking and just post. It doesn’t have to be curated to matter—it just has to be real. In a world full of filters and highlight reels, what people connect with most is honesty.

Contact Info:

• Instagram: https://www.instagram.com/veronicasarriaa/?hl=en
• Linkedin: https://www.linkedin.com/in/veronicasarriaa/
• Other: TikTok: https://www.tiktok.com/@veronicasarriaaa?lang=en

Image Credits

Kenzie Maroney