We’re excited to introduce you to the always interesting and insightful Veronica Romero. We hope you’ll enjoy our conversation with Veronica below.

Veronica, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear about the best boss, mentor, or leader you’ve ever worked with.

I consider myself pretty lucky—I’ve been with the same company since 2018. I started as an intern, then moved up to a temporary contractor, and finally landed a full-time role in 2022. From the very beginning of my design career, my manager has been an incredible mentor, teacher, and source of inspiration.

One thing I’ve noticed (and I think it often gets overlooked) is that when you step into a management role, you don’t really get to create anymore. Your focus shifts to supporting your team, making sure projects are on track, deliverables go out on time, and everyone’s doing what they need to do. And yet, my manager somehow does it all. She pours time, effort, and heart into everything she creates. She’s always pushing the bar higher for the whole team—and she does it all with such grace. I’m truly grateful to be part of a strong team, surrounded by amazing collaborators and peers, and especially to have such an incredible boss.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hey there! I’m Veronica Romero, a graphic designer based in Charlotte, North Carolina. I’ve always been fascinated by technology—computers, phones, anything with buttons really—and at the same time, I’ve had a deep love for art, design, and all things visually creative. To me, anyone who takes an idea and brings it to life through creation is nothing short of magical. Artists have this incredible power to turn imagination into reality, and I truly believe that’s a kind of everyday magic.

During my undergraduate studies, my primary focus was print design—I created 24-page zines (small magazines), posters, and layouts that I could physically hold and share. Five years later, my focus has shifted more toward digital design, including web, social media, visual identity, and branding. The market has evolved to favor short-form video, quick snapshots of everyday life, and content that can be consumed rapidly.

That said, I’m passionate about revitalizing the print industry by exploring both classic techniques like letterpress and innovative methods such as Risograph printing. I believe there’s a unique value in the tactile, tangible experience of print that complements today’s fast-paced digital world. I hope that I’m bringing a sense of classic design to the digital world.

Currently, I specialize in brand identity and logo design, developing marketing collateral, social media graphics, style guides, and a variety of digital marketing assets.

In your view, what can society to do to best support artists, creatives and a thriving creative ecosystem?

Artists and designers are often overlooked, and sometimes it feels like we have to work harder just to have our voices heard. But our role is just as important as that of accountants, doctors, or teachers. We take ideas that start as thoughts and turn them into something real and meaningful. Every object you see, every product you hold, every interface you use—it’s all shaped by design. This isn’t an exaggeration; it’s simply the truth. If more people recognized and trusted what we bring to the table, they’d see the incredible impact we can make. So please don’t underestimate us—we’re here to stay, helping to create a world that’s not only beautiful but also clear and understood.

Supporting a thriving creative ecosystem means ensuring artists receive fair compensation and encouraging people to buy local art, attend exhibitions, performances, and markets. It also involves building equitable infrastructure that provides shared resources and support, normalizing art careers within higher education, and creating creative hubs where artists and other creatives can come together to co-create innovative solutions. We hold a lot of power as creatives—we just need to be shown that people believe in us and value what we bring to the world.

For you, what’s the most rewarding aspect of being a creative?

I know everyone’s experience is different, but for me, the most rewarding part of being an artist or creative is solving problems. Design is about finding solutions to bigger challenges, and that process isn’t always linear. It’s a journey that teaches you lessons along the way and can even help you address other issues you hadn’t anticipated. I find the abstract nature of design interesting, and I appreciate being a creative problem solver—helping others and understanding the bigger picture.

Contact Info:

• Website: https://vxrdesign.squarespace.com/
• Instagram: https://www.instagram.com/vxromero/
• Linkedin: https://www.linkedin.com/in/veronicaromero12/

Image Credits

All images are my own.