Alright – so today we’ve got the honor of introducing you to Veronica Panzardi. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Veronica thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

At Edggies, our mission help people to eat more vegetables.

We believe that small, low-effort changes can have a big impact on long-term health, and that’s why we created edggies: a simple, flavor-neutral veggie sprinkle that can be added seamlessly on top of any meal.

This mission is deeply personal to me because I know firsthand what it’s like to be too busy to care for yourself while you’re juggling a demanding corporate career.

I spent years struggling to balance my health with my hectic schedule, often defaulting to convenience over nutrition. It wasn’t that I didn’t want to eat better—I just needed an easier way to do it.

That realization led me to rethink how we approach nutrition. Instead of overhauling diets or relying on willpower, what if we made healthy eating effortless? Inspired by behavioral science (like BJ Fogg’s Tiny Habits), I saw an opportunity to create a product that fits into people’s existing routines, rather than forcing them to change. Edggies was born from this idea: a tool that makes eating veggies second nature.

For me, this mission isn’t just about a product—it’s about a movement. It’s about redefining what “healthy eating” looks like in a world where time is scarce but nutrition matters more than ever. It’s about empowering people to make better choices, not through restriction, but through ease.

At the heart of Edggies is the belief that small changes add up. If we can make eating veggies as effortless as seasoning your food, we can help people live healthier lives—one sprinkle at a time.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Making Healthy Eating Effortless for Busy People
I’m Veronica Panzardi, the founder of Edggies, and like many people, I spent years trying to balance a busy career with healthy eating. I worked in investment banking, where long hours and back-to-back meetings meant my meals were often an afterthought. I wanted to eat better, but most “healthy” options either required too much time, didn’t taste great, or just didn’t fit into my life.

That’s what led me to start Edggies—because I realized that healthy eating doesn’t have to be hard. The biggest problem isn’t a lack of nutrition knowledge; it’s the fact that most solutions require people to change their habits completely. And if there’s one thing I’ve learned from behavioral science, it’s that small, effortless changes are the ones that stick.

What is Edggies?
Edggies are flavor-neutral veggie sprinkles made from air-dried kale. They’re designed to be the simplest way to add more vegetables to your meals—no prep, no fuss, no compromise. Whether you’re making pasta, eggs (well, not me—I skip those!), or even cookies, a quick sprinkle of Edggies adds real veggies without changing the taste.

What Problem Does Edggies Solve?
For busy professionals, parents, and anyone who wants to eat healthier but struggles to find the time, Edggies is the easiest way to get more nutrients without overthinking it. You don’t have to cook a whole new meal, force yourself to eat something you don’t love, or stress about getting enough veggies in your day. Just sprinkle, stir, and go.

What Sets Edggies Apart?
Effortless Health – Unlike powders or supplements that feel like an “extra step,” Edggies fits into what you’re already eating. It’s a tiny habit that makes a big impact over time.
Flavor-Neutral – No sneaky green taste! You get the nutrition of kale without significantly changing the flavor of your favorite foods.
For Real Busy People – I created Edggies because I am the target customer. I know firsthand that if something isn’t easy, it’s not happening. Edggies is built for people who want a realistic, sustainable way to be healthier.
What I’m Most Proud Of
I’m incredibly proud of how Edggies is resonating with people who have struggled with healthy eating for years. Whether it’s a corporate professional sneaking more veggies into their takeout or a parent finding an easy way to boost their kid’s nutrition, I love hearing how Edggies is making a difference.

Beyond the product, I’m proud to be building a brand that challenges the idea that healthy eating has to be difficult. We don’t need more rules or restrictions; we need better tools that work with real life.

What I Want You to Know
Edggies isn’t just about adding vegetables—it’s about changing the way we think about health. If you’re someone who feels like you should be eating more veggies but never seem to get around to it, I created this for you.

Because the best habits aren’t the ones that take the most effort—they’re the ones that take the least.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

Working in finance, I developed a very rigid version of what productivity looks like (late nights in a office, bloodshot eyes, stress, 10 minute desk salads, etc).

This is the opposite of what I need to be creative and positive key elements of building a brand that seeks to offer balance and self care to people with busy lives.

The past few months since I left finance to build this veggie sprinkles company have been a process of unlearning some of that hustle culture so that I can be an effective entrepreneur. This means diligently planning time for calm and freedom of ideas instead of back to back meetings and actions.

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

Our marketing story is not a dramatic one. We’ve been posting on socials every day for 9 months. The result has been the creation of a community and buy-in to our brand. We sometimes go viral, but often we do not and our follower growth has been moderate but steady. It’s a tale of perseverance that has built us many champions across the food business, explained our product to customers, and helped us hone in on the best messages. Sometimes the story is a bit boring, but the result has been incredible.

Contact Info:

• Website: https://www.edggies.com
• Instagram: https://www.instagram.com/edggies
• Facebook: https://www.facebook.com/people/edggies/100080034140725/
• Linkedin: https://www.linkedin.com/company/edggies
• Other: https://www.tiktok.com/@edggies

Image Credits

Emma Milligan
If Only Creative