We’re excited to introduce you to the always interesting and insightful Veronica Gordon. We hope you’ll enjoy our conversation with Veronica below.

Veronica , looking forward to hearing all of your stories today. If you could go back in time do you wish you had started your business sooner or later

I was traveling for many years prior to creating an online presence and was apprehensive about sharing online and becoming a Content Creator. I doubted that my personal experiences would be helpful to others. Once I started creating online I realized how impactful my content was with helping other travelers, food lovers, event enthusiasts and visitors to Florida. I discovered that many people resonated with my experiences and benefited from the information I shared on social media. In addition to creating resourceful content online it would have been great to connect with business owners years earlier. Creating content for businesses is something I am passionate about. Partnering with businesses to advertise their restaurant, event, office or whatever they specialize in is something that is quite intuitive to me. Starting later only delayed the positive impact I could have had on others and limited the growth potential of my business. Over the years of content creation I have expanded my knowledge, skills and abilities and consider myself an expert in the travel, food, event and tourism industry. Ultimately, the regrets I have about not starting my business sooner serve as a reminder to pursue you dreams despite your fears.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My name is Veronica and I am a Marketing Creative specializing in supporting small businesses. I use social media to showcase travel, food and unique experiences as well as create content for strategic partnerships with brands. I have traveled to over 40 countries and I share my adventures and insights on various social media platforms, specifically on Instagram where I provide travel tips from destinations around Tampa, Florida, and around the world. My passion for working with businesses stems from my educational background in business, specifically Marketing. I have degrees in Marketing and an MBA. I have always been intrigued by how information we come across can positively impact our lives and influence our decisions. This interest, coupled with my unwavering love for exploration and vacations, led me to become what I call a vacation expert. I become knowledgeable about each destination I visit, ensuring that I uncover the best experiences, value, food and culture. Whether it’s a 48-hour trip or an extended vacation, I excel at making the most of my time at every destination I visit. I know and specialize in having a successful and enjoyable vacation. Through my online presence, I share the exciting adventures that can be had even during short trips and extended stays. My audience trusts me because I share my real-life experiences and take calculated risks that excite and inspire them. I believe that everyone deserves a vacation, and it is a privilege to be able to take one.

I am proud of the fact that I am not afraid to step out of my comfort zone and embrace new challenges. By doing so, I am able to live life to the fullest and share my journey with others. We all have a curious explorer inside of us, and I encourage my followers to let that curiosity shine through from time to time. I have a wide range of followers and the content I create is geared towards persons interested in enjoying life. There is something on my Instagram and website for everyone, the foodie, the novelist and advanced traveler, the person with dreams and aspiration of travel, the adventurer and the business owner looking for ways to advertise their brand.

We’d love to hear the story of how you built up your social media audience?

I have always had a passion for cultivating connections online. I find joy in connecting with others and exchanging valuable information. Social media has become an essential tool for communication, enabling us to share our personal lives and businesses, but most importantly, our genuine experiences.

I am passionate about collaborating with local and businesses worldwide, helping them create relatable content that resonates with their target audience. I consistently share captivating and meaningful content aligned with my audiences interests. I believe that building connections and offering assistance to others is at the core of success on online platforms. Actively engaging with my audience by responding to comments, messages, and feedback has been crucial in establishing relationships and fostering a sense of community. Regularly assessing my social media performance through metrics such as engagement rate allowed me to discern which content resonated most with my audience and adjust my strategy accordingly.

As a content creator I wear multiple hats and juggle a range of responsibilities as I am the talent, photographer, video producer and editor. With every project, I challenge myself to push boundaries, experiment with new techniques and stay updated with industry trends. Being a content creator isn’t easy, but the rewards are immense. It allows me to express my creativity, explore my passions and share my experiences with a global audience. Through my photos and videos, I have the power to inspire, entertain, educate, and connect with people from all walks of life. Despite the ever-evolving nature of the industry, being able to bring my vision to life and make a positive impact on others is incredibly fulfilling. As a content creator, I am constantly evolving, honing my skills and striving to create compelling content that leaves a lasting impression on those who consume it.

For those embarking on their social media journey, my advice is to maintain consistency, authenticity, and value in your posts. Understanding your target audience and tailoring content to their preferences is essential. Engagement with your audience and the creation of genuine connections contribute to loyalty and trust.

Lastly, it is important to regularly analyze your performance, learn from insights gained and adapt your strategy accordingly. Building a strong social media presence requires dedication and perseverance, but with the right approach, I believe anyone can achieve their goals.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I travel a lot and and lead a very busy life and through every life adversity, I’ve been able to remain consistent with working with businesses, traveling, creating content and posting online.

My content is also relatable. I share details about my adventures and not just a high level overview. My followers know that if they have questions they can reach me at any time and I’m always happy to share resources. The ability to remain dedicated to posting regularly, even amidst a whirlwind of life’s demands, has proven pivotal in building a trustworthy and reliable brand. By consistently sharing content and updates with my audience, I have successfully built a level of expectation and trust among them, which has translated into a strong reputation with my brand.

Whenever I travel, one of my main goals is to immerse myself in the unique culture of every destination. Cuisine, being an integral component of any culture, captivates my attention and I wholeheartedly embrace and indulge in local delicacies. By documenting my foodie experiences through videos and captivating photos, I inspire others to step out of their hotel or resort and explore during their travels. Through my content, I aim to reveal a different perspective of the world, one that defies the fearful portrayal often perpetuated by traditional media.

The knowledge, experience, relatability and consistency in my online presence has also enabled me to establish myself as an expert in my field. By providing consistent and valuable content, I have been able to position myself as a reliable source of information and expertise. This has boosted my credibility and further bolstered my reputation with small businesses and in the travel industry. Clients and followers know they can rely on me for insightful content and reliable advice, which has undoubtedly played a part in building my strong reputation.

Contact Info:

• Website: VeronicaTheExplorer.com
• Instagram: @VeronicaTheExplorer
• Youtube: https://www.youtube.com/channel/UCe9TNqMC232lhmZ3-cQ2jYg
• Other: TikTok: https://www.tiktok.com/@veronicatheexplorer

Image Credits
Yes