We’re excited to introduce you to the always interesting and insightful Veronica Feth. We hope you’ll enjoy our conversation with Veronica below.

Veronica , appreciate you joining us today. Can you talk to us about how you learned to do what you do?

I first learned printmaking in high school and loved it so much, I decided to focus on printmaking and drawing in college. I have always been my toughest critic and the biggest obstacle I face in my work is letting myself make mistakes – that’s how we learn! Allowing myself to approach my art with play has helped me work through new images with more efficiency (and enjoyment). There are so many techniques and styles with printmaking and having a supportive environment to learn several helped me narrow down which ones worked best with my style. I focus mostly on linocuts (printing with linoleum blocks) but love to incorporate watercolor and woodblocks as well!

Veronica , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a Kentucky artist who works primarily in printmaking. My work is imaginative and whimsical – I love to make art that young me would be excited to create. Many of my pieces pull from my enjoyment of nature and storytelling; you will often find horses, cats, bones, and snails in my art. I worked for several years in the equine world and the financial world and began pursing my art full time December 2023.
My prints are mostly limited edition linocuts. I also love to paint some with watercolor, creating variable editions that have original elements. I have started incorporating hand printed tea towels and cards this year as well.
I am proud of how I have shown up and trusted myself in this process! The first year I was just working to create art and this year I have been able to see where my style is growing. My goal is to have someone see one of my pieces and go “yes that’s a Veronica print!” I also created my studio name this year – Flat Bone Press. Flat bones are protective bones in our bodies and I wanted a name that helped showcase the coziness of my work.

Looking back, are there any resources you wish you knew about earlier in your creative journey?

This year I was fortunate to have two great recommendations – a business coach and a social media manager. I’m not always the best at asking for help; having a team with expertise working on the business side of my art as been incredible. I also joined a studio/gallery space this year called the Midway Art Studios and having a community of artists has brought new life to my art.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

The biggest lesson I had to unlearn was why I was making my art. I felt like I needed to make art for other people and while that is absolutely something to keep in mind while selling, I was losing a lot of joy and not finding my style. Learning to listen to my instincts and create work I wanted to put into the world has changed my whole business trajectory.

Contact Info:

• Website: https://Flatbonepress.com
• Instagram: Flatbonepress
• Facebook: Flat Bone Press