We were lucky to catch up with Vernica Pitcher recently and have shared our conversation below.

Vernica, thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

The walk of the chosen ones can be painful. It can come with great sorrow as the days grow wiser. At times you will be misunderstood. At times your intentions will be taken for granted. My mission is to bridge the gap of hopelessness and being overwhelmed to the other side of confidence and awareness in people. Branding businesses starts with the WHY in each individual. The spirit can sometimes lack hydration, so I help the entrepreneur discover how to pull themselves out of life’s gutter and into sustaining purpose in the assurance of God’s promises… I quench the dehydration. I am not interested in the complacent attitude of foolish thinking, because that mind state does not allow change. We must be willing to let God shift our lives, and pull the true person He intended us to be out to reveal our true reflection in our personal life, as well as our brand.

I acknowledge their truth and their struggle. My desire is to inspire all that are in need of healing and relativity, as well as help people understand that life is constructed of much more than our understanding. I, too, have trampled in the darkness of life. However, as I get to know God more, I discover the light that shines within. Everyday has its test and every test reveals another intricate part to our testimony. My light has its bright days as well as its dim ones, but ultimately I never give up! I strive to be greater today than the day before. I always give praise regardless of how broken or strong I may feel. I have a need to expose God’s love and purpose with those that seek it, in order to help each person build authority and momentum in business through brand development. I am the one-stop-shop where brands come to grow.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Vernica Pitcher is a Baton Rouge, Louisiana native, a devoted mother to her 9-year-old son, Jaydin, and a driven entrepreneur. She moved to Houston in 2004 to pursue her degree in Digital Communications. After graduating with honors, she developed herself as a Graphic Designer and started her company, Panther Ink Graphx. Now, 15 years later, she is thriving as a brand developer for her company, Panther Ink Graphx LLC and as a branding coach of Brand Builders Academy. She has been featured on several platforms, like CBS Business News, Fox News, and Houston’s local Amazing 102.5 on The Amanda Sapp Morning Show. She is known for creating lanes for overwhelmed entrepreneurs through brand strategy and personal development concepts that yields growth and prosperity for each and every individual.

We’d love to hear the story of how you built up your social media audience?

I started building my audience on social media two years ago, with a focus on the Instagram platform. I first sought out for a mentor that aligned with where I was trying to take my business. I read every book, showed up to every class, and used my resources and networking opportunities to grow my business. My mentor became aware of my consistency and diligence within the first 9 months of mentorship, and began giving me design, teaching, and speaking opportunities within the program. Those opportunities and network allowed me to see things on a higher scale, as well as influenced my discipline to show up five days a week for a year, on lives and interviews to spread value and awareness regarding my brand and what problem it solves. Everything collectively helped me build momentum and brand authority in my industry.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele has been transparency and clear messaging. I know who my audience is and their pain points. So I show up consistently for them with full transparency on who I am, how I solve their problem and what the end goal is for their transformation.

Contact Info:

• Website: https://www.pantherinkgraphx.com
• Instagram: https://www.instagram.com/pantherinkgraphx
• Facebook: https://www.facebook.com/pantherinkgraphx
• Linkedin: https://www.linkedin.com/in/pantherinkgraphx/