We caught up with the brilliant and insightful Venita Turner a few weeks ago and have shared our conversation below.
Hi Venita, thanks for joining us today. What were some of the most unexpected problems you’ve faced in your career and how did you resolve those issues?
When I was selected as an agency candidate, I was advised to build the business by marketing to people “outside of friends and family”. In general, people make decisions based on their bottom line and in turn, it affects my bottom line as well. I am thankful for the customers that value what I bring to the table as an agent. I fight hard for my customers to truly understand the procedures, benefits, and quality products I have to offer. Sometimes, the struggle is in finding a product that truly fits the customers needs. We now have alternate companies to place clients with in the event that Farmers doesn’t have what they’re looking for. Providing good customer service with authentic interactions has kept me in business.
Venita, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I became a Farmers Insurance Agent in Montgomery , Alabama in January 2006. At the time, I was a single mother working to provide for my two children. I needed flexibility to accommodate the changing schedules for their extracurricular activities.
In December 2005, I received my Bachelor’s Degree in Resource Management from Troy University and attained a state license to sell all lines of insurance. After 10 years of working in another agency, I had built relationships with the centers of influence in my area and was able to establish my agency.
Referrals have blessed my business over the years. My motto is to treat my clients the way I want to be treated. I am so thankful for the trust and relationships that have been built. After a few months of being an agent, I obtained a Series 6 and 63 that allows me to sell an array of financial products and diversify the options that I can offer to my clients. Something I’d like to help the community do is plan responsibly for the future and even for cases of emergency. Financial planning is a key for longevity, peace of mind, and stability for generations to come.
What’s been the best source of new clients for you?
Referrals have always been my top source of new business. It’s why I’m so passionate about maintaining good relationships with my clients. Happy people talk! My daughter Destiny was an amazing resource building this business. She was very young when I first started but always had an entrepreneur mindset. She would work the networking expos with a fire. She was very proud of me and would tell everybody that I sold insurance and would work the marketing days with me. After it’s all said and done, happy clients are still the best source of new business.
How’d you build such a strong reputation within your market?
Being authentic and honest in the business has kept the business going. I love serving because that is what we were created to do. I’m thankful that this business allowed me to raise my children and they are thriving adults today.
Contact Info:
- Instagram: instagram.com/venitaturner
- Facebook: https://www.facebook.com/venita.turner.16
Image Credits
MGImages
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