We were lucky to catch up with Vanessa Williams-Butler recently and have shared our conversation below.
Vanessa , thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
I have been using natural products for 12 years.
I have experimented on anything for my hair, skin, and nails to find the best alternative to fit my needs that will help me embrace natural beauty. I also practiced drinking tea and infused waters to get all the nutrients and mineral benefits and became a pescatarian. In addition, I added yoga into my routine life, which was a great decision I made for my life.
I want to share this with the world. MY FACE BROKE OUT before I started my natural living journey, making and using natural herbs and products. I had cystic acne and dark marks. I never thought my hair would shed like water and never grow. I have combination skin(my skin changed when the weather changed). It sucked. I researched and tried different methods that worked successfully for my hair, skin, and nails. This platform is also for my daughter Vatina Williams who is 16 years old. She is an upcoming entrepreneur to become a business owner at 18. When Vatina became a teenager, she started to suffer from acne breakouts; this was the perfect opportunity for us to work together, educating on nutrition, chemistry, natural herbalism, holistic remedies adapting to using and growing natural herbs and using the correct dilution ratios of genuine 100% therapeutic essential oils for external and internal the ending results of how this will benefit the human body. Lady Vwb Nature LLC opened on Oct 21, 2020
Our mission at Lady Vwb Nature is to ensure we are spreading the knowledge with recommendations of adapting to a standard format for your life and how to properly use natural products with wound-healing properties and incredible health benefits. We also enjoy making some of our natural products fresh when customers order.
DID YOU KNOW?
Lady Vwb Nature LLC was the first small business featured in HUAMI magazine in May 2021, sourced from Cleveland, Ohio, by Terry Watson.
On April 14th, 2022, Lady Vwb Nature was a special guest on Southern Soul Livestream. Calvin Baldwin (host) was very inspired to learn about Vanessa and Varina’s journey to talk about their business and entrepreneurship as new business owners, the lessons learned in small business, and teaching her daughter Vatina ownership at the age of 14 to be transparent, patient and continued education in holistic healing remedies and nutrition.
June 2022-HUAMI magazine featured
Lady Vwb Nature in an article about our continued education and accomplishments in entrepreneurship /being successful business owners.
Holistic Nutritionist certification, US Black chambers certification, Graduated from Shaniece Wise 6-figure business coaching classes.
Vanessa has completed workshops, business coaching, marketing classes, and holistic nutrition certification, and her daughter is right by her side, taking notes. Vatina is now 16 years old. I am excited about her future endeavors and what’s to come. Lady Vwb Nature has received certification from US Black Chambers. We work at three local pop-up shops a Month throughout Ohio.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Hello, my name is Vanessa Williams-Butler I am a proud citizen of Columbus, Ohio. In my professional career of 23 years, I have a master’s degree in hospitality and management; I’m a-project facility manager at the Gateway university district for Global management solutions.
I have been operating our natural skincare business Lady Vwb Nature LLC, since October 2020, specializing in holistic remedies for and suffering from cystic acne and eczema for years. I took up marketing classes, business coaching classes with Shanise wise, and holistic nutrition certification classes through the Urban League that helps and coaches new business owners and entrepreneurs.
I want my daughter Vatina to experience customer service and ownership.
I want the best for my daughter and her life. I would not want Vatina to go through or experience some of the things that I went through in my life. I want Vatina to be equipped for this world to understand and have a sense of discipline, growth, and development. Learn from your mistakes, and in any business, you can’t win them all; you can’t please everyone. Always hold your head high with gratitude and humility and know what environment is best for our business to connect with our target audience.
Natural skin care products to help with the following skin issues eczema, Psoriasis, severely dry skin, dark marks, acne, fine lines, wrinkles, cellulite stretch marks, and thinning hair razor bumps :
Facial products
Rhassoul clay mask,
Jelly mask,
Jade facial massage roller and gua sha stone
Facial serum
Turmeric cream
Vital acne cleanser
White tea and ginger 🧼
Bath products
Bath bombs
Cold-pressed natural 🧼 soaps
Vital acne body and facial cleanser
Body/hair products
Body butter -Jasmine and lime, lavender patchouli, tangerine grapefruit
Hand lotion -mango papaya, lemongrass, Egyptian musk
Cellulite oil
CelluSolution cream
Skin lightening lotion
Hot cream(ginger CelluSolution)
Garlic hair serum
Hair growth oil
Men’s skincare products
Cool water, black soap, citrus island 🏝 cold-pressed natural soaps 🧼
Beard and wave balm
Beard and mustache oil
My passion comes from perseverance, learning discipline in particular situations in my professional career, having a family orientation teaching them that family values are the most important, in teaching them whether they get their education or whether they pick up a trade, everyone in this world has a gift has a skill that they can activate and use to help them in their life or to help someone else
What excites me about work is that I never know what I’m walking into, so every day, I go to work with an open mind making the most of my day no matter what happens
Going through a horrible tragedy helped build my strength, and just the experience and learning discipline makes me see the world differently than I live my life more freely
To be of good service to others, helping others along the way is always a good thing
Our first customers were friends and family
Experimental
I saw my daughter be creative in her customer service skills when she made her first sale. She was super excited and happy.
We are a mother-daughter team, and our mindset is to advise and be supportive in helping our customers excel in their skincare journey.
The challenges we have experienced with some customers. is understanding that you can’t please everyone; some people will say no thank you. But someone people will want our services
My advice to entrepreneurs /business owners It is to be patient and never give up, trust the process, be open-minded, and do more research to keep growing your business and keep up with the labor laws snd the pricing market. Constantly remember someone needs your services.. Walk in your purpose which leads to your destiny.
We’d love to hear about how you keep in touch with clients.
I keep in touch with my clients with email campaigns, flyers, posters, advertise promotional videos of our upcoming events, and monthly discounts that I create with our products and my daughter and me. In my research for our marketing business, I have downloaded marketing apps to create video content for our company. I have also adapted to the Facebook business suite meta- Instagram, TikTok, Pinterest, LinkedIn, and Snapchat, which have tools for business owners that make a monetized platform for our business. Any extra funds to buy supplies monthly is a plus.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
What I have learned as an entrepreneur/business owner is understanding my purpose in business and not being in competition with other business owners because I am working towards a goal for my company which is creating generational wealth. I believe every business owner should have a purpose for why they are in business, and I feel like we need to have that mindset to unlearn the simple format of the competition. Being a business owner is not a race to be won. The gain is to fulfill your purpose of why you started your business!
The backstory behind the purpose of our business is that we see other business owners who are in the same line in the field of business that’s a replica. They could even use some of our vocabularies in their advertisement. One thing that I have learned from that is to be authentically yourself and be who you are, so every content that I make, whether it’s promotional videos of posters, a flyer, or simply a quote, is something coming from us as a business, something coming from us that’s very personable., To reach a goal or from experience.
Contact Info:
- Website: www.ladyvwbnature.com
- Instagram: wwww.instgram.com/ladyvwbnature.llc
- Facebook: Ladyvwbnature.com
- Linkedin: Ladyvwbnature.llc
- Twitter: https://mobile.twitter.com/ladyvwbnature
Image Credits
Vanessa Williams-Butler Vatina Williams