We recently connected with Vanessa Marin and have shared our conversation below.

Vanessa, looking forward to hearing all of your stories today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

From idea to execution, the journey of bringing innovation to life is where I thrive. As an incredibly innovative individual, I constantly seek out ways to make my brand stand out from the competition. However, what truly sets me apart is not just my knack for generating groundbreaking ideas, but also my unwavering commitment to consistency and dedication. I refuse to settle for mediocrity and I am driven to turn game-changing concepts into reality. Along the way, I learned the importance of creating a solid plan before executing an idea. Previously, I would act on impulse, implementing ideas right on the spot. But I soon realized that refining and perfecting the plan is the key to successful execution and conversion. By strategizing and fine-tuning the details, I ensure that my ideas are executed with precision, maximizing their potential impact. It is this combination of relentless determination, strategic planning, and meticulous execution that propels me forward in my pursuit of revolutionizing the industry.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

At the young age of 21, I found myself at a crossroads. As a college dropout and having experienced the heart-wrenching abandonment of my parents, I had to forge my own path and seek stability in life. It was in 2020, from my father’s apartment in Hialeah, FL, that I embarked on a journey that would change my life forever. Starting out in the world of lash extensions, I had no prior experience, but I held onto the unwavering belief that I was destined for greatness. While many people fail to seize the opportunities life presents, I was determined to make the most of every moment. From a small room in a salon, I gradually grew my business, eventually moving into a 350 sq ft space in 2021 where I welcomed my right-hand woman to the team. This year, I have expanded into a space four times the size, and we now operate as a team of four. Admittedly, the journey hasn’t always been easy, as impatience can sometimes take hold when I envision the life I am meant to have. However, witnessing my growth from 2020 to the present day serves as a powerful reminder to persevere. I ask myself, “All of this in just three years? Imagine what can be achieved in the next three!” Today, we teach and empower over 10-15 students monthly, while servicing hundreds of loyal clients. One of the most fulfilling aspects of my journey has been helping my team members achieve their own goals. Knowing that I have made revolutionary changes in the industry fills me with excitement for their future potential. The journey continues, and I eagerly anticipate what lies ahead as I continue to push boundaries, inspire others, and reach for the stars.

How did you put together the initial capital you needed to start your business?

When it comes to funding my business, I’ve taken a determined and resourceful approach. Starting out with a modest $9-an-hour job, I began purchasing essential supplies, one item at a time. I would diligently save every penny to invest in crucial equipment like a ring light and a lash bed, recognizing their importance in delivering quality services. As my income grew, I made a conscious decision to limit personal expenditures, ensuring that the majority of my earnings were reinvested back into the company. I understood the value of sacrifice and knew that every dollar I saved would contribute to the growth and success of my business. Along the way, I’ve encountered setbacks, experiencing losses as I experimented with various marketing strategies and products. However, I am grateful for the lessons learned during those early stages when my orders were smaller and losses were more manageable. It was through those experiences that I realized the significance of investing every available penny into the business. Today, as we place orders worth thousands of dollars, I remain committed to never stop investing and fueling the growth of my business. I firmly believe that by investing every ounce of resources we can, we open up endless possibilities for expansion and success.

What do you think helped you build your reputation within your market?

Building a strong reputation within my market has been a result of strategic efforts and a relentless pursuit of excellence. One of the key contributors to my success has been the guidance and support of my mentor, who has helped me shape the structure I envisioned for my business. Their invaluable advice constantly reminds me that in order to teach others, I must continuously expand my own knowledge. As a testament to this belief, I have invested thousands of dollars into honing my craft. Not only has this investment allowed me to acquire advanced skills and expertise, but it has also elevated my value as an educator. I take immense pride in being one of the few in the industry who has dedicated substantial time, effort, and financial resources to truly understand the intricacies of the techniques involved. Furthermore, our presence on social media has played a pivotal role in building our brand. By consistently delivering luxury, quality, and value, we have garnered a dedicated following and established ourselves as a trusted authority in the industry. Our commitment to excellence and the meaningful experiences we provide have been the foundation of our reputation and the driving force behind our continued growth.

Contact Info:

• Website: beautysociete.co
• Instagram: instagram.com/beautysociete_