We were lucky to catch up with Valheria Sanchez recently and have shared our conversation below.
Alright, Valheria thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?
Our mission at Hazelnut Production Agency and Studio 124 is rooted in the idea of collaboration and community among creatives. When I first started as a freelancer, I quickly realized how difficult it can be to navigate the industry without a support network. The journey can feel isolating, especially when you’re just starting out and lack access to resources or mentorship. That experience inspired me to build a space where creatives could come together, collaborate, and grow.
At Hazelnut, we’re not just about producing high-quality content; we’re about fostering a creative community where people can support one another and thrive. For us, it’s about empowering others, sharing knowledge, and ensuring that no one feels alone in their journey. This mission is meaningful because I’ve been there—I know the difference it makes to have people around you who share your vision and can help you succeed. That’s what we aim to create for every creative we work with.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’m Valheria Sanchez, founder of Hazelnut Production Agency and co-founder of The Studio124. My journey into media and production began during my filmmaking studies, where a documentary photography class reignited my passion for visual storytelling. Photography became both a creative outlet and a way to support myself through school, eventually leading me to explore audiovisual production.
As I continued studying Media Production, I discovered live production and television, broadening my perspective on art and entertainment. This inspired me to pursue Cultural Anthropology, shaping my approach as a documentary filmmaker. Today, I consider myself a multiphase artist, working in collage, conceptual photography, video art, lighting, art direction, and set design.
At Hazelnut Production Agency, we empower brands through creative storytelling. Our collective collaborates with local freelancers to deliver authentic, narrative-driven content, specializing in audiovisual branding and video production. We offer services in photography, videography, content creation, and branding, providing expert guidance to help brands connect with their audience.
Studio124, our creative hub, fosters collaboration and growth, bringing together creators and creatives in a space designed for inspiration. Our unique blend of creativity and strategy helps clients tell their stories in a way that truly resonates. For us, it’s about more than just visuals—it’s about building meaningful connections between brands and their audiences.
We’d love to hear a story of resilience from your journey.
My career pursue it’s been quite a challenging journey. Nine years ago, my life changed dramatically when I moved to the USA. Immigrating, learning a new language, self-funding my education, and carving out a space for myself in the industry has been a long and demanding process. While I’ve always had a clear vision for my career, it was through this journey—especially my growth as a freelancer—that I realized it was preparing me to launch Hazelnut Production Agency and The Studio124.
We’d love to hear about how you met your business partner.
Funny enough, we all share a Venezuelan background. I met both of them in 2021 during my internship at an ad agency and through freelancing. Our paths crossed while working together, and I quickly realized that our diverse skill sets perfectly complemented each other, forming an exceptional team. Mariana Alarza co-founder became the Brand Specialist and graphic designer at Hazelnut Production Agency. A year later, we partnered with Emmanuel Gallegos and together, we brought our dream studio, Studio124, to life.
Contact Info:
- Website: https://valheluccy.com
- Instagram: @valhelccsp
- Linkedin: https://www.linkedin.com/in/valheria-sanchez-83222b202/
- Youtube: https://www.youtube.com/@valheluccy
- Other: @hazelnut.production @thestudio124
Image Credits
Milea Verock
Aponte Studios
Ely Ja
Valheria Sanchez