We’re excited to introduce you to the always interesting and insightful Valerie Edoro. We hope you’ll enjoy our conversation with Valerie below.

Valerie , thanks for joining us, excited to have you contributing your stories and insights. What do you think matters most in terms of achieving success?

Success is relative. I live by resilience, consistency and full trust in God. If I can show up each new with these words in mind and keep my eye on my goals – then everyday is successful.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Hi, I’m Valerie Edoro, simply put I’m a Food Connoisseur – that’s my story. My creative journey began a few years ago when I self-taught myself baking as a hobby and began making cakes from scratch for friends and loved ones. Later started developing fun recipes. These were side passions that I truly enjoyed. The happiness and praise I received every time someone tasted one of my cakes or my meals was worth everything to me. It was all fun also taking photos of my creations and telling the stories behind each meal, especially the Nigerian delicacies.

Over time, I decided to share my passion for food with the world on social media. I began creating lifestyle, baking, and cooking content as well as understanding process & product control , sales and marketing strategies. I believe that my ability to adapt to change, constantly grow and embrace my different passions is what has lead me to participate in the Greatest Baker Contest by Buddy Valastro .

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

Passion is not enough. I used to think that being super passionate about what I do was all I needed. But as I continue to grow in this in all I do as a baker and content creator – passion is like the main ingredient, but it’s not the whole recipe. I figured out that my love for trying out new recipes, baking, exploring restaurants and documenting it on my page was just that simple. Being passionate is awesome, but you’ve got to sprinkle in some self-investment. That means soaking up knowledge, perfecting your skills, and staying adaptable.

I had to ditch the idea that passion alone would make me a baking superstar. Instead, I started reading books, watching tutorials and getting guidance from people who have or are doing similar. Having a solid backup system is also gold. I’m talking about fellow content creators who get what you’re going through. Sharing experiences, getting constructive feedback, and cheering each other on—trust me, it makes a massive difference.

And another secret sauce is keeping a positive vibe. Yeah, challenges pop up but having an “I-can-do-this” attitude turns hiccups into stepping stones.
So, my journey is a wonderful recipe now—passion mixed with constant learning, a supportive community, and a sprinkle of positivity.

What’s worked well for you in terms of a source for new clients?

My main platform for business is Dough Fairy Cakes @doughfairycakes_. on Instagram through that platform I connect with my amazing clients who I consider my Dough Fairy family. My first step is to make sure every client feels wam and happy – that’s the feeling that cake gives to children and I want to bring that feeling to every one who tries my cakes. I stay consistent with delcious receipes and beautiful designs and always deliver on quality. That is how I keep my clients coming back. My biggest source of client is word of mouth – people who have tasted my cakes and enjoy spreading the sweetness to others. When someone takes that first bite of my cake, it’s not just a dessert; it’s a delightful experience that they share with friends and family. Word of mouth is like magic in my business. Happy clients become my biggest advocates. They rave about Dough Fairy Cakes to their social circles, and that’s like having a team of enthusiastic ambassadors. It’s incredible how a recommendation from a satisfied customer can create a domino effect, bringing in new clients who are eager to taste the magic themselves.

Beyond that, I also leverage the power of social media. Instagram is my playground, where I showcase not just the cakes but the whole magical journey of creating them. It’s not just about selling a product; it’s about telling a story. And Instagram lets me connect with a broader audience, attracting cake enthusiasts who stumble upon my page and can’t resist the temptation to join the Dough Fairy family

Contact Info:

• Website: Www.instagram.com/@doughfairycakes_
• Instagram: Engr_valerie
• Youtube: Valerie Edoro
• Other: TikTok; Valeriesexplorepage Instagram : doughfairyCakes_

Image Credits
doughfairycakes by Valerie, engr_valerie