We were lucky to catch up with Valeria Rivera Paulina Kaloyan recently and have shared our conversation below.
Valeria Rivera, thanks for taking the time to share your stories with us today Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
Everything started in the pandemic, we were exploring new inhouse activities to exercise and both of us started to practice yoga. In every class we were using the “OM” mantra which is considered to be the most powerful one. We developed so much love and a special connection with this mantra that we thought that if it could help us connect with ourselves it could also help us connect with our community. After we decided that we wanted to use “OM” as part of the name we thought about some of the unique characteristics of our product and we know that our distinctive crunch is one of the reasons why people love our product. So we found Cromchies as the perfect mix of “OM” and crunch with a little fun and a relation to the word “munchies” as well.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
We grew up in Mexico where wafers are an all time favorite snack for celebrations such as parties, fairs, and family Sundays at the park. When we moved to America we noticed there were no wafers out there, so we founded Cromchies to bring Hispanic families a taste of home and introduce everyone else to this fun and healthy snack!
Cromchies are wafer cookies made with only natural ingredients and a twist of fun. They are vegan, sugar-free and packed with amaranth, a superfood grain and the best part of all… you will be satisfied with only one serving.
Get ready to hear something really interesting about Cromchies… Usually a 100 calorie snack is gone in 7 to 10 bites….. but with Cromchies you can have more than 60 bites for just 1 serving which means you will give your body more time to realize that it’s already satisfied without having to binge eat more than 1 serving.
We currently have 4 flavors Amaranth, Berries, Chocolate and Coffee in a 30 gram pack.
Cromchies is an on-the-go snack ready for adventures. You can enjoy it for a day at the park, movies, roadtrip, hike, office snack, lunchboxes …. I mean everywhere. The cool part about Cromchies is that we don’t limit you to eat it a certain way, you can make your own creations like adding spreads such as almond butter, peanut butter, jelly’s, fruit and much more.
Cromchies is a new type of snack that is not known by the US market. Our better texture and distinctive crunch are some of the reasons that people recognize us the most and keep them coming back. Our brand personality shows happiness and excitement sharing that healthy snacks shouldn’t be boring or make you feel guilty. Cromchies will make it easy for you to be healthy with a fun twist.
We’d love to hear about you met your business partner.
We have been best friends since we were thirteen years old and have always dreamed of having a business together. Both of us are very different, but this helps us combine the best of each other and have a perfect combo. We know each other perfectly, actually we can read our minds very often haha.
Where do you think you get most of your clients from?
We’ve had a very good impact in local pop-up markets and social events mainly organized by latinos. In these events we have the opportunity to connect with customers and bring hispanic families a taste of home and also introduce our product to new customers that have never tried or seen our product before. We love to hear what customers think about Cromchies and watch their reaction.
Contact Info:
- Website: www.cromchies.com
- Instagram: https://www.instagram.com/cromchies/
- Facebook: https://www.facebook.com/Cromchies-109622581181836
- Linkedin: https://www.linkedin.com/company/cromchies/
- Youtube: https://www.youtube.com/watch?v=qxKegLXTRiI&t=1s
- Other: tiktok: https://www.tiktok.com/t/ZTRNsomWr/
Image Credits
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