We were lucky to catch up with Vadi Efe recently and have shared our conversation below.

Alright, Vadi thanks for taking the time to share your stories and insights with us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

I went on to build and scale digital media companies, selling two of them to both local and international media groups. These acquisitions were more than just milestones in my entrepreneurial journey—they played a role in shaping Turkey’s digital landscape at a time when the ecosystem was still in its infancy. Leading Dekatlon, a pioneering social media company, opened doors for me to collaborate with Altavia Group, an international marketing powerhouse. My role involved steering digital transformation and brand-building initiatives across Europe, working alongside a team of 2,500 people in 40 offices worldwide.

Eventually, my career led me to Los Angeles, the epicenter of creativity, technology, and media. The city’s vibrant energy, its mix of bold ideas and relentless innovation, made it the perfect environment for the next phase of my work. Here, I’ve had the privilege of collaborating with some of the biggest global brands—Intel, Pepsico, Unilever, Sony, Paypal, L’Oreal, and Turkish Airlines—helping them rethink their approach to digital transformation. The intersection of media and technology is where I thrive, constantly pushing boundaries to create new opportunities in an ever-evolving industry.

What sets my approach apart from the industry standard is the belief that digital transformation isn’t just about technology—it’s about storytelling, culture, and community. Many businesses focus solely on data and automation, but I’ve always emphasized the human element. Instead of relying on conventional marketing strategies, we integrate immersive storytelling that connects customers with authentic experiences. This approach helped create a deeper emotional resonance with audiences, proving that engagement isn’t just about reach—it’s about impact.

In every venture, my goal has been to challenge the norm, to build platforms that don’t just follow trends but set them. The digital landscape is constantly shifting, but the core principle remains the same: innovation should serve people, not the other way around. Looking ahead, I’m excited to keep pushing the boundaries of what’s possible in digital media, forging new paths in an industry that never stands still.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Busylike stands apart because of its fusion of expertise. We are not just another marketing company; we integrate proprietary technology, a vast network of creators, and a deep understanding of data-driven engagement to drive real results. With a creator network of over 2,000 professionals, we offer brands direct access to voices that resonate with their target audiences. We take pride in combining AI-driven analytics with the human touch of creativity, ensuring every campaign is impactful and forward-thinking.

Looking ahead, the next decade will bring even more transformation in digital media. AI-driven content creation, immersive storytelling, and interactive audio-video experiences will redefine how audiences engage with brands. The creator economy will continue to expand, and brands will need to collaborate more closely with influencers, podcasters, and video creators to foster genuine connections.

At Busylike, we’re not just keeping up with these changes—we’re shaping them. By blending technology with creativity and strategy, we are building the future of digital marketing. The possibilities are limitless, and I’m excited for what’s ahead.

Conversations about M&A are often focused on multibillion dollar transactions – but M&A can be an important part of a small or medium business owner’s journey. We’d love to hear about your experience with selling businesses.

I built and scaled multiple digital media companies, two of which were acquired by both local and international media groups. These milestones were more than business achievements—they helped shape Turkey’s digital ecosystem during a crucial period of growth. Leading Dekatlon, a pioneering social media company, also opened the door to an incredible opportunity: acquired by Altavia Group, an international marketing leader. Overseeing digital transformation and brand-building initiatives across Europe, I gained valuable insights into global marketing strategies and the intersection of creativity and commerce.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing our clientele has been a combination of strategic partnerships, data-driven marketing, and a strong focus on creator collaborations. At Busylike, we leverage our extensive network of over 2,000 audio and video creators to deliver authentic, high-impact campaigns that resonate with target audiences. By staying ahead of industry trends and integrating AI-driven insights with creative storytelling, we craft marketing strategies that drive measurable results. Additionally, building trust through long-term relationships with brands—by consistently delivering innovative and effective solutions—has been key to our growth. Our ability to blend technology with human creativity ensures that every campaign stands out in an increasingly competitive digital landscape.

Contact Info:

• Website: https://www.busylike.com
• Twitter: https://twitter.com/vadiefe
• Other: https://www.podmuse.com

Image Credits

credits Vadi Efe