We’re excited to introduce you to the always interesting and insightful Uwe Dreissigacker. We hope you’ll enjoy our conversation with Uwe below.
Hi Uwe, thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
I started my first business when I was 14 years old. After that, every single business, from the first online game I created up until my latest white-hat link-building agency, was created as a reaction to something I needed in the previous business.
My first business was a browser-based online game that grew to 500,000 players in the German-speaking market. To monetise the game, I started having conversations with ad agencies, which then led to developing my own adserver technology with my business partner to run our own ad network that grew to 1 billion monthly ad impressions within the first 12 months.
Out of that partnership, the need to send invoices was created, which led me to InvoiceBerry, my online invoicing software.
InvoiceBerry was solely marketed via inbound and content marketing which led me into the SEO world and made me launch BlogHandy, a simple no-code way of adding a blog to any website within minutes.
This in turn got me deep enough into the SEO and link-building world, that I launched a white-hat SaaS link-building agency in 2024.
Every new business in the past 25 years has been a reaction to a problem I wanted to fix in an existing business.
Uwe, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My primary focus at the moment is linkhandy.com, my white-hat link-building agency. My team and I focus on building high-quality links for SaaS and agency websites in order to help them rank higher on Google and AI tools, such as Perplexity and ChatGPT.
I also own and run InvoiceBerry, an online invoicing software for small business owners and freelancers and I am the co-founder of BlogHandy, a no-code tool to add a blog to a website in a few minutes.
I started my entrepreneurial journey when I was only 14 years old in the online gaming space and since then developed and launched hundreds of websites and projects over the past 25 years.
Any fun sales or marketing stories?
I love growth hacks and being ahead of the curve. One of my big advantages is that I am a jack of all trades – developer and marketeer, all in one. Three quick stories of growth hacks that I identified and executed on before most people did it:
Quora – the question-answer portal used to be a gold mine before it was overrun by marketeers. Years before it became so popular I already had multiple team members spent most of their days answering questions on the platform in a helpful way with slight mentions of our resources to back up their claims. This was mainly linking back to our blog posts or websites. It generated insane traffic and publicity at the time.
Revolut – I scraped the details of thousands of UK business owners in a particular industry from official registries and loaded their mobile phone numbers onto my personal phone. It broke down my iPhone multiple times as it was about 25,000 numbers. I then synced those numbers to my Revolut account and sent each person with a Revolut account £0.01 and a message about our website. This resulted in a double-digit conversion rate.
Reddit – we added helpful comments to specific questions mentioning our tools in 2023 and 2024 and this did not only help us rank highly on LLMs, but we still get sign ups mentioning Reddit as the source.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
At my latest venture, linkhandy, the link-building agency, we 100% grew organically via referrals. This has mainly to do with my reputation and good standing in a number of communities where I’ve been active for years. Once we picked up the first clients and helped them achieve great results within months, not years, they started recommending us to their business friends, and so the referrals increased.
I think by overdelivering and under-selling (I’m a terrible sales person), it helped to surprise each of our clients as we exceeded their expectations (especially after my bad sales pitches).
Contact Info:
- Website: https://www.linkhandy.com
- Linkedin: https://www.linkedin.com/in/uwedreiss/
- Twitter: https://www.x.com/uwedreiss