We were lucky to catch up with Ulrike Feindt recently and have shared our conversation below.

Hi Ulrike , thanks for joining us today. How did you come up with the idea for your business?

I’ve been on a journey of self discovery most of my twenties which made me try out many different things. I started with studying education for a few years, then founded a food catering business with my brother in law and lastly
I worked as a florist for two years, before I made my way into the yoga world with playing the sound bowls.
All these steps looked very different but also had one thing in common, they had a nourishing quality.
Still I had the feeling of not really nailing it. There was always something missing, I didn’t really feel recognized, appreciated and seen. It all felt like a constant struggle.
One thing that supported me through my own process was breath work. Since it helped me so much, I started a training
and suddenly all the doors opened! People started recognizing me and my potential and I was able to support them on their own journey.
The other thing that helped me to step into my own power was Human Design, a tool for finding your true potential, to learn about decision making and how to use your energy in the most efficient way. Studying it was a great addition to my toolbox and made me able provide a more holistic concept.
I mostly learn from my own experience, which feels like the most authentic and natural way to help people to step into their full potential.

Ulrike , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Ulrike Feindt, I am 33 years old, and I live and work in Berlin. In 2022, I completed my Breathwork Facilitator training and have been supporting people ever since in gaining more clarity, a more relaxed state of mind, and increased contentment through their breath. When I started looking for potential training opportunities in 2021, I quickly came across Alan Dolan, a stalwart of modern breathwork. They say when the student is ready, the teacher appears—I’m glad I trusted my intuition on that. Alan encouraged us from the beginning to let our own character shine through, and also urged us to start practicing on clients during the training.
So, I was essentially forced to step out of my comfort zone right away. From the beginning, I felt there was something very sacred about holding space for other people.
I had the feeling that suddenly everything fell into place and I was exactly where I belonged, living all my potentials through this work.
I would say that this is also the most important quality of my work: it doesn’t cost me any effort to do what I do; it flows through me rather than me actively having to do something.
Breathwork isn’t a miracle cure for solving all problems, but for me, it’s one of the best tools for accompanying a process in life.
Sharing this work with my clients is the most meaningful thing I have ever done, especially considering what I would like to see changed in the world. Even at the risk of sounding cliché, with every person who gets closer to their true self, their essence, and taps into their potential, the world becomes a bit more peaceful.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

Since I can remember, I’ve been told that I can become anything I want, I just have to work hard enough. Both of my parents were born during or shortly after the Second World War. Growing up in post-war Germany and the associated socialization taught them that it’s best to land in a secure job and then do everything to keep it. I spent two-thirds of my life thinking that I had to perform and it had to be hard for it to be called work. Human Design opened up a whole new perspective on individuality and the place I occupy in this world. Like every person clicks into a huge machine like a gear, and not everyone achieves their goals through hard work; there are also people here to manage energies or even just to reflect what is going wrong in our society.
All these qualities that deviate from the norm and the majority of society are more difficult to fit into a concept of monetary structures, but when you set out on the journey, the doors open by themselves.

What’s been the most effective strategy for growing your clientele?

Since my business primarily relies on me as a person, it’s best for me to meet potential clients in person. I don’t sell a product but rather time with me, and that time is limited. This means I’m not really aiming to attract as many customers as possible, but rather people who have a genuine interest in working with me over a longer period.

I use social media more as my business card and only update the account occasionally. I don’t feel comfortable in front of the camera, so I’ll never post 10 reels a day to showcase my work.

The best way for me is through live group events in collaboration with people who offer complementary modalities to mine, or in yoga and meditation studios that already provide a target audience.

However, I must also say that many of my clients come to me through word of mouth, but perhaps I’m not the most universal benchmark here.

Contact Info:

• Website: www.suun.berlin
• Instagram: @suun.berlin