We caught up with the brilliant and insightful Tyrone Adeyeye a few weeks ago and have shared our conversation below.

Tyrone, appreciate you joining us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

I started out as a broke college athlete with nothing but basketball dreams. Just like most other kids from the hood I had basketball dreams that deflated pretty quick after getting kicked off two college basketball teams. bills were due and I had absolutely no money so I had to figure something out and quick. I ended up landing two jobs, one as a student ambassador for my college , buffalo state college, and another as a after school teacher. Although I was making money I had no time for anything and my life revolved around constant work and stress. I knew that I needed a skill that would pay me more than both of my jobs as well as free up my time. I also understood that a way to create income is to provide some sort of value, or find a product or service to sell. one thing I noticed as a college student was most kids would party on the weekend and ultimately crack their phone screens. I studied everything there was to know about cell phone repair before diving into becoming a cell phone repair technician, ultimately fixing all parts of a phone. fixing phone screen was college students all across the state was just the start of my extensive career as an entrepreneur. this was just the first of many businesses I currently own.

Tyrone, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Im tyrone adeyeye; a 25 year old serial entrepreneur born and raised in brooklyn ny. Being the youngest of 10 kids to a “single parent” wasn’t the most ideal situation but I made the best of it. It wasn’t until I got kicked off of two college basketball teams, kicked off campus, lost money on my scholarship and many other financial hardships throughout my life before I started to take finances and money seriously. I worked two jobs 12 hours a day for a year straight before unapologetically firing both of my bosses to become a full time entrepreneur. From a once project baby who knew nothing about financial literacy, I can proudly say I have over 7 different sources of income. The best part about it is I teach people exactly how they can shift their mindset, grow their money, increase their income sources and expand their lifestyle through my books, courses, content, free webinars, etc some of the things I pride myself on is creating a community called the wealth effect with over 500 people who all come together to discuss various topics about growth, elevation, income sources, motivation etc. In addition to this I’ve been able to help someone open up there own car dealership just from taking my flipping cars course. Every way that I create income, I teach it to let people know that I am no different than you , anything is possible.
one of my most profitable businesses is buying and selling cars. I get access to any auctions across the 50th states where you can purchase cars at wholesale price and flip them for a profit. Ive sold over 1,000 cars in just 3 cars and taught many other people around the world the same techniques I used to achieve this success. in addition to this I also invest into the stock market long term and trade them short term for capital. I teach people about the stock market and the importance of investing in order to build wealth. I was able to scale my businesses through using credit and after successfully getting access to over $100k in funding I started a credit repair company to help individuals fix their credit. Being so intentional about my days has allowed me to properly focus , impelemnt and teach all the things that have helped push me through my Businesses and my journey of life.

How did you build your audience on social media?

reqTransparency. Consistency. and FREE. I was able to build my audience using these core three principles because I understand thats what the viewers want. when you are first starting to build your social media presence you have to identify your target audience and create content that either informs and/or entertains your niche. For example I started out selling cars so most of the content on my page revolved around cars. Think about a social media page that you check on the regular basis and ask yourself… what brings you to their page everyday ? what do you find appealing on their page everyday? what are some tactics they do they have you drawn to their page ? once you understand the psychology behind these answers just apply it to your own content creation. For example I follow this motivational speaker on instagram and I check their page everyday in the morning for inspiration as soon as I wake up because I know they are consistently posting motivational content. I took that same concept and applied out it to my page. I understood that people where checking my page constantly for deals and discounts on cars so I started to be more consistent with posting deals and discounts. although I wasn’t making as much money as I could have, my following began to grow quicker because I was posting what the audience wanted to see, discounts on cars. I eventually started to do free giveaways, and car raffles as well too not for the profits, but for the exposure. as a business owner you must understand that having a social media presence is extremely important , almost 90% of sales and leads come from online. You cant name me one great company in todays society that doesn’t have a website or social media presence. in terms of scaling, dont think money, think long term value. my first few car raffles where not very profitable but it helped grow my clientele. An example of a raffle entry would be – follow me, tag 3 friends who down follow me under this post, and share the post on your main page. now imagine having 300 people tag 3 new people on your post. thats potentially 900 new followers just from the tags alone !. growing your social media will uire some work, and even a little capital but it will be worth it in the end. my page is currently at 30,000 followers all real organic followers just from using these same methods I explained.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

one of the biggest lessons I had to learn is how you do one thing is how you do everything. cheap is not always better and that is something I had to unlearn. growing up in a low income environment we couldn’t afford alot of things. options weren’t an option we always went with the cheapest. This same habit transferred to my business ! initially I just looked for the cheapest price car to flip so that I can make a profit but it wasn’t long before I realized that it was a reason some of the cars were cheap. I found myself dealing with buyers remorse all the time, where clients were complaining about the issues the cars were giving them. although I was making good money I was alot more stressed because instead of putting in the money to fix the cars up, I would just sell them in terrible conditions. It wasn’t until I changed my mindset and stopped going for cheap quantity vehicles and started targeting better condition quality vehicle. sure the cars cost me a little bit more, but the experiences dealing with clients became alot better and I ultimately got to a space where almost all my clients are satisfied after purchasing from me. this was also an important lesson I learned, quality is always better than quantity when it comes to building a reputation. its a reason why people dont mind spending thousands of dollars on designer and high fashion items. price point is not a major factor because they understand that are paying for quality and this brings me back to the point that cheap is not always the best. Never sell yourself short because there are clients out there that will pay what you are asking for as long as they see the value in it.

Contact Info:

• Website: www.investingwithtyfix.com
• Instagram: _Tyfix
• Youtube: Tyfix
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