We were lucky to catch up with Tyraa Caldwell recently and have shared our conversation below.

Tyraa, appreciate you joining us today. Can you talk to us about your team building process? How did you recruit and train your team and knowing what you know now would you have done anything differently?

My business did not have employees from day one. It was just me in a little small corner of my broker at the time’s office. Once my business started to experience extreme growth I knew for one I had to get my own office and two I needed to hire 1 receptionist to take phone calls and handle a few administrative task that I had. That’s exactly what I did, I found an office suite that worked for me and hired a recommended person to be my receptionist. For the interview it was me really just letting her know what her responsibilities would be and asking if she can handle it.

My recruiting process now is I have learned that I have to hire people that care, That was 8 years ago when I did that, I have learned so much but I would not change one thing because had I not did it the way I did it I wouldn’t have learned so much, although I did learn a lot of things through trial and error and that is the hard way. If I could do it all over I would probably research more and get more information on business start ups, etc. I just went with my vision and what I thought was the smartest decisions and made a lot of mistakes but I learned from all of them and it was the best teacher for me.

Tyraa, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Tyraa Caldwell and most people know me as Tyraa Nicole (Nicole is my middle name) and my Brand is the Tyraa Nicole Brand. The industry I am best known for is Real Estate. I started in real estate 18 years ago.. in 2005 It was a really struggling time for me I was newly married and newly pregnant and we literally were broke with no money. We always wanted to work for ourselves that was our dream and we talked about it all the time, so we were constantly looking for business opportunities to work for ourselves. We ended up meeting a guy name Matthew Woods who was a real estate agent and very knowledgeable in the business, he literally became my mentor and taught me everything about real estate. My husband at the time did not stay in the field, but from there on I was in it! I worked as his assistant and learned the business in and out and became licensed in 2009. I obtained my brokers license in 2016 and from there opened my owned brokerage and began to grow my property management company as property management and working with investor clients had become my niche.

I believe what sets me apart from others is my ability to discipline myself and the fact that I genuinely care about my clients goals and investments as if it was my own. I am a problem solver, I spend my days solving other people’s problems and figuring out solution. I feel there is always a solution in business, so I am constantly looking for solutions and ways to make things work.

I’m most proud of just being able to accomplish running a successful business and most of all just knowing that all my business practices has been truthful and for the good of all with harm to none. I am a firm believer in honesty and truth. That has been my business practice no matter what and it has worked for me.

I currently operate and own: Tyraa Nicole LLC – It’s a full service real estate concierge. So I handle everything from buyer/seller consulting, assisting buyers in purchasing, assisting sellers in Selling their home, Investment purchases and have assisted clients in about 16 different countries to buy investment properties real estate in the Detroit and metro area. I specialize in full service property management. The Tyraa NIcole Brand is all about going the extra mile and doing whatever it takes to assist my clients in reaching their goals.

I recently opened Rentagade Concierge Service. It is a way that connects renters with owners. In being in the property management business for the last 9 years I have discovered the disconnect between renters and owners and my goal is to be that connection. That is being done through rentagade conceirge service in which I give owners all the tools needed to manage their own properties and still be completely hands off. This is something very new but I am the first to start it, I already have over 200 clients and plan to continue to grow it world wide. I also have an App that has just recently come out and its called the Rentagade App. It is my true intention to connect Owners with prospective tenants through The Rengtagade App. So be on the look out for it, www.therentagadeapp.com

We’d appreciate any insights you can share with us about selling a business.

I have sold a business, actually just recently last year I sold my property management company that I had grew to over 400 units and was still growing and thriving. I could call it a mistake but I don’t believe in mistakes anymore. I believe in life lessons. LIfe is a school, we are continuing learning and every learning experience brings growth, So I have grown and learned from the experience.

What I would recommend for anyone thinking about selling your company is First and Foremost, GET A LAWYER! It is so important. Never think you know everything and you can review the contracts on your own and be fine.

If you have a well established business and well established brand and reputation. Get to know more about the company that is purchasing your business, read the reviews! Make sure that your clients are going to be in good hands, this is what I didn;t do and what I wished I would’ve done.

I feel I was just sold and I believed everything I was told, simple as that and it did not go as expected but it was a lesson learned and through it I have grown and so much has came out of it that I would have never even though of doing if I didn’t move forward with it, because I was so involved in my property management company nothing else was coming into my creative brain except the day to day activities of my property management company.

SO if you are thinking of selling your company, research the company that is buying it thoroughly is my best advice.

Any insights you can share with us about how you built up your social media presence?

MY audience on social media was built on pure consistency no matter how many likes, shares or views. I posted every day, I let people see every day that this is the business I am in and this is what I do. I never stopped talking about the business I am in since day 1 when I started in the business.

People want to do business with who they know, like and trust. Once they see you are consistently doing this business every day, they start to believe in you and if they don’t need services, they refer you to others.

So I never really had to do marketing. All my clients came from sphere of influence, Referrals and past clients repeated business. When you build your business on devoting everything you have business wise into the well being of your client both you and your client win., And that’s how businesses are built. The foundation has to be sustainable because you will go through hard times, but you will always bounce back and make it through so make sure the foundation is solid.

Contact Info:

• Website: www.therentagadeapp.com
• Instagram: @iamtyraanicole
• Facebook: www.facebook.com/tyraa.nicole , www.facebook.com/tyraanicoleproperties , www.facebook.com/tnpmllc
• Linkedin: Tyraa Caldwell
• Other: TIKTOK: @1tyraanicole