We caught up with the brilliant and insightful Tyler Moake a few weeks ago and have shared our conversation below.
Alright, Tyler thanks for taking the time to share your stories and insights with us today. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.
In 2021, amidst the hustle and bustle of life, I discovered a newfound passion: digital marketing, specifically, running Facebook ads. Every evening, after juggling two part-time jobs and attending full-time college classes, I’d dive deep into learning the intricacies of digital advertising. It was far from easy, and often overwhelming, but there was a thrill in seeing those digital campaigns bear fruit.
Months rolled by, and the strain of juggling all these responsibilities began to wear on me. It felt like I was at a crossroads; I could see the potential of my self-taught skills but was constantly weighed down by time constraints. The decision wasn’t easy. There was comfort in the predictability of my part-time jobs, yet an undeniable allure in the world of digital marketing.
Then came the pivotal moment: I took a leap of faith. I resigned from my part-time positions, channeling all my energy into my brainchild, Moake Media. Every day was a test. There were moments of doubt, especially with tuition fees looming and the unpredictability of when the next client paycheck would come in.
But it wasn’t just about money; it was about resilience, belief, and growth. It was about proving to myself that I could navigate uncharted waters, make strategic decisions under pressure, and craft impactful marketing campaigns that truly resonated.
Fast-forward to today, Moake Media isn’t just a fledgling startup anymore. We’ve worked with a myriad of companies, ushering in millions in revenue for them. Every campaign we’ve run, every strategy we’ve devised, bears testimony to that initial risk I took.
For anyone standing on the precipice of a tough decision, wondering if they should take that leap of faith: remember my journey. Sometimes, the path less traveled, filled with uncertainties and challenges, is the one that leads to unimaginable success.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Hello! I’m Tyler Moake, an Ad Buyer, Business Owner, and Freelance Digital Marketer. With a Bachelors degree in Digital Marketing from Utah Valley University, I embarked on my journey in the digital realm in 2021. From the early days of teaching myself the nuances of Facebook ads to now confidently navigating platforms like Google, TikTok, Amazon, Walmart, and Etsy, my growth has been both challenging and rewarding.
My intrigue for marketing and business was ignited during my high school days, thanks to my remarkable teachers, Mr. Fuller & Mr. McKay. Their guidance laid the foundation for my passion and provided me with a base understanding of the fascinating world of marketing. This foundation was further solidified during my college years, where an array of experienced professors helped me navigate the ever-evolving sphere of digital marketing.
While my roots in marketing began with Facebook ads, I’ve since expanded my expertise to a plethora of other platforms. My clients often find themselves in the challenging realm of digital marketing, seeking expertise to guide them. That’s where Moake Media steps in, offering a blend of proven strategies and a fresh perspective to consistently deliver impactful results.
What sets Moake Media apart is our emphasis on a personalized journey. Digital advertising is more than mere metrics; it’s about genuine connections and relatable narratives. “Evolving Brands, One Ad at a Time” isn’t just a slogan for us; it’s our ethos. Each ad campaign we craft is tailored to resonate with a brand’s unique narrative, ensuring it strikes a chord with its audience.
I take immense pride in the strides Moake Media has made over the years. Not only have we been a part of significant projects that generated millions in revenue, but our dedication to excellence was also recognized in 2022 when we were awarded as the Best Digital Marketing Agency in Orem, Utah by Expertise.com.
On a personal note, while I deeply enjoy the strategic game of digital marketing, I’m equally passionate about trying new culinary delights. A sports aficionado at heart, you’d often find me immersed in basketball games or practicing my golf swing. And if there’s anything that parallels my love for sports, it’s my fondness for tacos and Thai food. So, whether it’s a chat about the latest ad trends or a movie recommendation, I’m all ears.
At Moake Media, our mission is simple yet profound: to craft digital campaigns that resonate, connect, and make a difference. I invite you to be a part of our journey, to witness the evolution of your brand, one ad at a time.
What’s been the most effective strategy for growing your clientele?
One of the foundational beliefs I hold at Moake Media is the importance of authenticity and integrity in every campaign we run. When contemplating the most effective strategy for growing my clientele, it invariably comes back to practicing what I preach.
Early in my journey, I recognized the power of community engagement. Posting in Facebook groups not only allowed me to showcase my expertise but also to understand the pressing needs and concerns of potential clients. Engaging with them in these spaces enabled me to tailor my services to their specific needs, ensuring a higher likelihood of success when I did work with them.
But what truly amplified my reach was running my own ads. I’ve always believed in the ad strategies I’ve developed, and what better way to demonstrate their effectiveness than to use them for my own growth? By utilizing the very strategies I offer to my clients, I’ve been able to consistently attract high-quality leads who can see firsthand the results of my work.
As Moake Media’s reputation grew, so did the organic expansion of our clientele, largely thanks to satisfied customers. Referrals and word-of-mouth became a significant driving force for us. The fact that clients were willing to vouch for our services to their peers underscored the quality of our work and the results we could achieve.
In essence, our growth strategy has been a blend of proactivity and authenticity. By being an active participant in online communities, utilizing the very strategies we offer, and fostering genuine relationships with our clients, we’ve been able to build a clientele that believes in Moake Media’s vision and approach.
How do you keep in touch with clients and foster brand loyalty?
Building and maintaining robust client relationships is at the heart of Moake Media. In the constantly evolving landscape of digital marketing, open channels of communication form the bedrock of our collaborations. Here’s how we keep the dialogue active and foster brand loyalty:
Consistent Updates: We understand that our clients need to be in the loop regarding the performance of their campaigns. This is why I send out weekly emails, updating them on how their campaigns are faring, highlighting both the victories and areas of improvement. Such regular updates ensure transparency and trust.
Monthly Check-ins: Beyond emails, I believe in the value of face-to-face interactions. Meeting with my clients one to two times a month provides an opportunity to delve deeper into campaign specifics, brainstorm future strategies, and align on objectives. These interactions are not just about numbers; they are about aligning our visions and ensuring we’re on the same page.
Before & After Communications: To make sure there’s clarity and consensus, I send a ‘before and after’ message or email. This helps in setting expectations, understanding deliverables, and reviewing outcomes.
Always Accessible: In the world of marketing, where things can change in the blink of an eye, it’s crucial for clients to know they have a partner they can reach out to. I always make myself available for any queries, concerns, or discussions, ensuring that our clients feel supported at every step.
In essence, at Moake Media, fostering brand loyalty is a blend of consistent communication, genuine interest in our clients’ narratives, and a relentless commitment to their success. It’s about building partnerships that go beyond business metrics, rooted in trust and mutual respect.
Contact Info:
- Website: https://moakemedia.com/
- Instagram: https://www.instagram.com/moakemedia/
- Facebook: https://www.facebook.com/moakemedia
- Linkedin: https://www.linkedin.com/in/tcmoake/