Alright – so today we’ve got the honor of introducing you to Tyler Germaine. We think you’ll enjoy our conversation, we’ve shared it below.

Tyler, looking forward to hearing all of your stories today. Did you always know you wanted to pursue a creative or artistic career? When did you first know?

I think I had an idea that I’d be doing something creative with my life from an extremely early age. My grandfather was a western swing guitarist so I had exposure to someone creating from the day I was born. On top of that, my mom taught me to read before I was in school so between a guitar playing papaw and a childhood filled with fantastical stories, I don’t think any other kind of life stood a chance.

But it wasn’t until I was in middle school that I decided to dedicate my life to creativity. When I was 12, I went to spend the night at my friend Caleb’s house. Our friend Zach showed up a little bit later with a new toy. He had just bought an old camcorder from a garage sale for something like $10. That became our entire plan for the night and we ended up making 3 or 4 short skit videos. I was hooked, there was something so exciting about realizing I was capable of bringing an idea into the world.

It was around this same time that YouTube was becoming a thing, so not only was I inspired to become a filmmaker, but I realized there were others like me, and now there was an avenue for me to grow.

nearly 2 decades later, I’m doing exactly what made me so excited in the first place.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I was born and raised in Fort Worth, Texas. Being in an area that has such strong culture as well as world class museums led to experimenting and learning many different mediums over the years, but I’m now focused on photography, sculpture, and film. My work spans from fine art to commercial work, specifically in fashion, portraiture, and product photography.I was heavily Influenced by the avant-garde movements of Dada and Surrealism at the same time as I learned what it means to create commercial photography and video. This has led to a distinctive blending of strong artistic and creative vision while presenting clients with work that advertises their products in a unique light.

I genuinely enjoy sitting down with individuals and businesses and getting to the core of their personality and being. That to me is the strongest approach to any photography. I understand we’re not selling just a product, there are years of development and human instinct put into these. The least I could do as a photographer is inject that into every image, no matter it’s purpose.

Because of this, I have been fortunate enough to work with some heavy hitting clients such as Pepsi, Dickies, the Texas Rangers, and some others. My work has also been prominently featured in several galleries, including Love Texas Art, Arts Fort Worth, and has been collected by Capitol One for their lounge at the DFW Airport.

In addition to gallery exhibitions, I have garnered attention in media, having been featured on Good Morning Texas, the Dallas Film Commission’s self-titled Podcast, as well as Shoutout DFW and Voyage Dallas. I have also made contributions to the literary world, releasing a book that delves into the first 5 years of my artistic journey. I am extremely thankful to have been given these opportunities.

Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.

I think the whole process of being a creative is extremely misunderstood, We live in a very structured world where deadlines are meant to not be pushed and we want as little risk as possible. This is absolutely understandable from a business perspective, but that idea gets very muddy when you try to merge it with creativity. Speaking strictly from a commercial point of view, the companies that understand what it takes to come up with great ideas are extremely successful in their advertisement.

Think of Nike or Apple or Google. The reason their marketing was so contagious came from the fact they understood making something that looked like what everyone else was doing wasn’t going to put them ahead. Instead they had to take risks and push themselves in order to grab the attention they did. And they were patient with it. One commercial or photoshoot won’t change a companies trajectory, what will is a consistent messaging and constantly pushing the boundaries of what the company is willing to tell it’s audience. And that means putting aside the red tape and restrictions that often come from the business world. Which can be a very difficult thing for companies to do.

What’s the most rewarding aspect of being a creative in your experience?

Simply put, theres a magic to taking an idea from your head and putting it fully into the world. I think anyone who is a creative will never get tired of that feeling. It genuinely feels like magic when an idea goes right.

There’s a common belief amongst creatives that their ideas are not their own. That they come from inspiration, previous ideas from others, or even from a spiritual place. These ideas are given to us and it is our duty to now translate that idea into a physical manifestation so that others can now gain from it.

I have a tendency to pursue ideas that are a little outside of my skill set and comfort zone. An idea that excites me has to be one where I must learn a new method or skill in order to complete it. Not only does that bring me extreme satisfaction in overcoming a problem, but it reminds me the beauty of bringing something to life.

Contact Info:

• Website: https://www.superdupertyler.com/
• Instagram: https://www.instagram.com/super_duper_tyler