We caught up with the brilliant and insightful Tyler Davidson a few weeks ago and have shared our conversation below.
Tyler, thanks for joining us, excited to have you contributing your stories and insights. We’d love to go back in time and hear the story of how you came up with the name of your brand?
TenFold Real Estate… So, for many years, we have been The Davidson Group Realty. We have been a family run business for over 20 years with my parents being the owners/broker of the company. It became my time to take over and one of the things that I wanted to focus on was it being less about “us” and more about “what we offer”. We hired a company to help us come up with some new branding/slogans, etc. They came up with a variety of names based on who we are and out of the long list, our entire team agreed that one name stood out amongst the rest – TenFold Real Estate. The interesting thing was we all have different visions of what the meaning of it means! For me, the phrase “when you give without expectations, you receive back TenFold.” To me, this is what it is all about! We are in a service industry (even though we are sales people) and I have always believed that when you serve from the heart with all you have, the money comes later – exponentially.
The funny thing is – almost every person I talk to has a different interpretation of what the name means. Some see it as I do, some see it as “Ten times on your investments”. Some come up with new meanings that are completely awesome. At first, I was trying to correct people on what the meaning means to ME… but it dawned on me that this is exactly what we DONT stand for. So… my question now is what does TenFold mean to YOU?
Tyler, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Tyler Davidson with TenFold Real Estate – a boutique real estate firm in San Diego, CA. We serve mainly North San Diego County and specialize in property preparation, helping buyers build generational wealth and offer leasing services as well. I am a second generation broker going into my 14th year in the business. I have been able to build a successful career by not focusing on accomplishments or accolades but focusing on just doing good business. It is really that simple – focus on helping one client at a time to make sure they are feeling like you are giving them 100% of your attention and doing the right thing – always. Not just when it is convenient for you. The real estate business has one of the highest attrition rates of any industry. 87% of real estate agents fail. I learned early on that every year gets easier than the last. The biggest secret that I share with everyone is that there are no secrets. It just takes hard work, long and often inconvenient hours, dedication and empathy. When you are looking for a team of people to help you with your biggest financial decision in your life, we are here to help guide you through that process, but also help shoulder the stress so you don’t have to.
Can you share a story from your journey that illustrates your resilience?
My first ever sale (or almost sale) was for a property that was over $1,000,000. I was 25 years old. Living mostly paycheck to paycheck at the time. Paying off student loans as fast as I could and trying to save as much as I could for a down payment on my first home. I found a buyer from Hawaii that wanted to buy their new forever home. We scoured the market and couldn’t find anything available for sale that checked all their boxes. So I took them to a new construction home and they immediately fell in love. We wrote up the contracts that day and got it all locked in. The only hitch was it was 6-8 months before it was built, which means I don’t get paid until then. No biggie – but when you’re 25 years old and someone tells you that you have a check for over $30,000 coming your way, you find your brain finding ways to spend that in a LOT of ways. I had my next vacation picked out in my head. My new car. My new house. This sale would put me in a different STRATOSPHERE. And then, the month before we were scheduled to close, the buyers called me and told me that the house they were selling in Hawaii just cancelled and they needed to back out. I was CRUSHED. 6-7 months of dreaming of how I would spend that paycheck, of telling friends that I sold my first home and it was a Million Dollar Listing! All that in a 30 second phone call was gone. I could have easily packed it in. Said this career was not for me. Blamed someone else. Blamed myself. But instead – I went back to work. I spent the next few weeks doubling down and focusing on doing good business instead of counting paychecks (before they were actually paychecks nonetheless!). My first sale was a “failure”, but it taught me some very valuable lessons – of which I will never forget. 1) don’t spend a dollar of your commission checks until they’ve been in your account for 24 hours. 2) life happens – deal with it. No one cares – work harder. 3) build your business big enough so when (not if) a deal falls through, it doesn’t have a profound impact on your life.
On a positive note – these buyers were so impressed with how I handled the situation that 2 years later, they ended up buying a home with me and selling another down the road as well. They have become lifelong clients and friends!
Any stories or insights that might help us understand how you’ve built such a strong reputation?
One of my favorite sayings that I learned from an old colleague in this industry is “Trust Takes Time”. I have seen many real estate agents come in to this business – on fire, crushing it their first few years and then fizzle out. The key difference between how we operate and how we see many others operate is based on longevity. One of the first things I tell all of my clients is “this sale will not make me enough money to retire on. I will need to be in business next week, next month, next year, etc. So just know that I will operate with top notch integrity that will not be sacrificed just to sell a home.” All it takes is one lapse in judgement. One moment of putting a sale/paycheck above your integrity. And you’re done. Trust is something that can take a LONG time to build and can be ruined in a heartbeat. Always remember to stay true to your core values and your community will notice that.
Contact Info:
- Website: TenFoldRE.com
- Instagram: princedavidson
- Facebook: https://www.facebook.com/TylerDavidson33/
- Linkedin: https://www.linkedin.com/in/tylerdavidsonbroker
Image Credits
Matt Marshall Photography