We were lucky to catch up with Crystal Truong recently and have shared our conversation below.

Crystal, thanks for taking the time to share your stories with us today We’d love to hear about a project that you’ve worked on that’s meant a lot to you.

With Dylan Underwear, I embarked on a unique project that would define my journey as the CEO and founder of a company. It all began when my passion for creating comfortable, confidence-boosting underwear led me to utilize my talent as a wardrobe stylist and Creative Director.

Our mission as a brand went beyond providing comfortable essentials; we were dedicated to promoting self-confidence, body positivity, and celebrating individuality. My journey started with honest conversations about what I wanted the essence of Dylan Underwear to be. I focused on our values, the personal stories that inspired us, and our vision of underwear being a tool for empowerment. I was determined to ensure our products catered to a diverse range of body types and preferences, embracing the concept of inclusive sizing.

My brand was about more than just designing underwear; I knew I had to tell the story of Dylan Underwear in a way that would deeply connect with our audience. Leveraging my background in marketing, I developed a campaign that went beyond showcasing the aesthetics of our underwear; it was about communicating Dylan Underwear’s mission to boost self-confidence and promote body positivity.

As the CEO and founder, I oversaw every facet of the project, from its initial concept to the final execution. While we encountered challenges along the way, my passion for our mission, coupled with my leadership skills, ensured that our team stayed united and focused on our goal.

When Dylan Underwear’s campaign was launched, the response was overwhelming. People connected with our brand not only because of the comfort and quality of the underwear but also because they could sense the authenticity of our mission. It was a project that delved deep into the heart of what underwear means to individuals, sparking conversations about self-confidence and self-expression.

The success of Dylan Underwear’s campaign was a testament to the power of meaningful projects. It affirmed my belief that fashion isn’t just about clothing; it’s about the stories we tell, the values we uphold, and the impact we make. This project marked a turning point in my journey as the CEO and founder of Dylan Underwear, a reminder that by understanding the essence of a brand and crafting a narrative that resonates, we can create fashion that truly matters. It was a journey of self-expression and empowerment, not only for Dylan Underwear but for all of us who had poured our creativity into this remarkable endeavor.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

In my journey as a wardrobe stylist and Creative Director, I have cultivated a unique approach that goes beyond surface-level aesthetics. This philosophy also extends to my role as the CEO and Founder of Dylan Underwear. My creative process involves delving into a vulnerable place with my clients and my brand, where we explore and uncover the essence of our identity and the story we want to tell through our clothing and overall image. I firmly believe that a brand’s identity, whether it’s a personal brand like mine or a business brand like Dylan Underwear, is not just about external appearances but also about the deeper narrative it conveys to the world.

For me, styling has never been about temporary transformations; it’s about facilitating a journey of continuous growth and self-expression. I embrace the idea that change is constant, and our brand identities and bodies are ever-evolving. This perspective has guided us in creating versatile and timeless looks that adapt to our customers’ changing needs and desires.

With a background in Clothing, Textiles, and Design, as well as Event Planning, I’ve brought a multidimensional perspective to my projects and the creation of Dylan Underwear. My experience as an entrepreneur, particularly founding Dylan Underwear, has taught me the power of marketing and the significance of nurturing meaningful client relationships. This understanding has allowed us to develop compelling campaigns that not only showcase the aesthetics of our brand but also align with our core values.

As both a Creative and Art Director, I’ve honed my ability to oversee every aspect of a project, from conceptualization to execution. My event planning background further complements my role, enabling me to create seamless and impactful productions for our brand. Through collaboration and inclusivity, we’ve built teams of diverse artists whose styles align with our brand’s vision. By fostering a supportive and inspiring environment, we believe in bringing out the best in every team member and leveraging their talents to their fullest potential.

Is there a particular goal or mission driving your creative journey?

My mission is to empower individuals, promote self-confidence, and celebrate the beauty of diversity and self-expression through comfortable and confidence-boosting clothing. I believe that everyone, regardless of their body type, gender, or background, deserves to feel comfortable and confident in their own skin. This mission is rooted in a commitment to body positivity, inclusivity, and sustainability.

Through my styling, I aim to challenge conventional beauty standards and create a safe space where individuals can embrace their unique selves. I want people to feel proud and confident in their own bodies, knowing that they are beautiful just as they are. Moreover, my dedication to sustainability reflects my broader mission to make a positive impact on the fashion industry. By using eco-conscious materials and practices, I strive to minimize our environmental footprint and contribute to a more sustainable future.

The driving force behind my creative journey and mission is to uplift and empower individuals, promote self-confidence, celebrate diversity, and foster a more inclusive and sustainable fashion industry. My work is a testament to the belief that fashion can be a powerful tool for self-expression, empowerment, and positive change in the world.

For you, what’s the most rewarding aspect of being a creative?

Seeing individuals embrace their unique selves, gain self-confidence, and feel comfortable in their own skin through the clothing and style choices I create is incredibly fulfilling. Knowing that my work contributes to challenging conventional beauty standards and promoting body positivity is a source of great satisfaction. When people feel proud of their bodies and recognize their own beauty, it’s a tangible and heartwarming testament to the power of creative expression.

Contact Info:

• Website: https://www.styledbystal.com/
• Instagram: https://www.instagram.com/stal_style/
• Linkedin: https://www.linkedin.com/in/truongcrystal/

Image Credits
Photographer David Powers Photographer Trevor Paul Talent Candace Maxwell