We’re excited to introduce you to the always interesting and insightful Tugsoyun Davaadorj. We hope you’ll enjoy our conversation with TugsOyun below.

TugsOyun, appreciate you joining us today. We’d love to hear about a time you helped a customer really get an amazing result through their work with you.

Regaining Confidence and Connection: A Hair-Thickening Journey with Oyu Cosmetics

Hair loss can be deeply personal, and I saw that firsthand with a customer who came to us out of frustration and hope. This story hits especially close to home for me because it was my husband’s journey—one that transformed both of our lives.

Like many, my husband began experiencing noticeable thinning and hair loss in his early 30s. Each passing day seemed to amplify his anxiety about balding. Over time, I saw how it weighed on his confidence, making him hesitant to socialize or even look at old photos. I wanted to help, but I also understood the complexity of his situation—it wasn’t just hair, it was his self-image, too.

At Oyu Cosmetics, we pride ourselves on using powerful, natural ingredients, so I set out to create a product that could make a meaningful difference. After months of research and development, our Hair Thickening Serum was born. It blended carrier oils, botanical extracts and essential oils known to stimulate the scalp, promote stronger hair roots, and encourage natural growth cycles. The serum includes Castor Oil, nettle extract and Sea Buckthorn Seed Oil from Mongolia and Amla Oil from India.

When my husband started using the serum, we agreed to be realistic and patient—it wasn’t about quick fixes, but healthy improvement. Within weeks, however, small changes emerged: his scalp looked less irritated, the shedding lessened, and his hair began to feel denser to the touch. With consistent use over several months, he noticed baby hairs sprouting around areas that had long been thinning.

His smile returned. He regained his confidence—styling his hair differently, even experimenting with new looks he’d once thought were no longer possible. It wasn’t just about having thicker hair; it was about regaining the confidence to be himself.

The experience taught me that sometimes the most transformative changes start with listening to those closest to us and creating with care. Through our serum, I saw not only how nature can support physical change but how something as seemingly simple as thicker hair could renew a sense of self-worth and bring a spark back to our everyday lives.

At Oyu Cosmetics, our mission is rooted in stories like this—rebuilding confidence naturally, with thoughtful formulations and time-honored ingredients. To everyone facing hair challenges, know that you’re not alone, and change is possible—one drop at a time.

Tallow Lotion Bar

Transforming Skin, Transforming Lives: A Success Story from Oyu Cosmetics

When I started Oyu Cosmetics, I dreamed of creating products rooted in natural, traditional wisdom to help people achieve healthier, radiant skin. Little did I know, our Tallow Lotion Bar would become a source of healing for a customer who had long struggled with severe eczema.

This customer, whom I’ll call Sarah, reached out after coming across our tallow-based products. She had tried countless creams, ointments, and dermatological treatments over the years. The cycle was familiar: brief relief, followed by flare-ups that left her skin raw, sensitive, and inflamed. Each attempt with commercial products felt like a temporary bandage on a deeper problem.

Sarah was hesitant at first—tallow wasn’t something she’d considered before. We took time to answer all her questions, explaining how tallow closely mimics the composition of our skin’s natural sebum, making it highly effective for nourishing and repairing the skin barrier.

She decided to give it a try. Within the first week, she noticed a difference: her skin felt calmer, the itching reduced, and the cracked areas started to heal. Encouraged, Sarah incorporated the lotion bar into her daily routine. Over the course of two months, the results were astonishing—not only did her eczema flare-ups diminish, but her skin also regained its softness and resilience.

Sarah later told me that for the first time in years, she felt confident enough to wear short sleeves in public, without worrying about people staring at her arms. Her joy, relief, and newfound confidence were what made this success story so meaningful to me. It’s more than skincare; it’s a reminder of why we do what we do at Oyu Cosmetics—empowering individuals with natural solutions that genuinely transform lives.

For me, this was a poignant example of how deep listening and a commitment to quality, sustainable products can create real change. Our mission at Oyu Cosmetics isn’t just about beauty; it’s about restoring confidence, healing naturally, and reconnecting with timeless ingredients that have served generations.

TugsOyun, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Here’s a comprehensive overview tailored from Tugs-Oyun Davaadorj’s perspective about Oyu Cosmetics and her journey:

About Me and Oyu Cosmetics

Hello! My name is Tugs-Oyun Davaadorj, and I am the founder of Oyu Cosmetics, a brand rooted in the power of nature, tradition, and sustainability. My journey into the skincare and beauty industry has been shaped by a deep appreciation for ancestral wisdom from Mongolian and Ayervedic practices, and a desire to offer solutions that are clean, effective, and respectful of both people and the planet.

Tugs-Oyun Davaadorj is a multifaceted professional and thought leader, known for her diverse expertise and entrepreneurial spirit. As a TEDx speaker and founder of Oyu Cosmetics, I want to combine traditional with innovative in sustainable skincare and AI integration for easier consumer experience. I am best-selling author with works such as “Fitfast,” “Unlock Yourself,” and “Amazon Selling.” With a strong foundation as an accounting specialist, she excels at blending creativity, strategy, and impact in every endeavor.

I was born and raised in Mongolia, a country known for its vast plains and a strong tradition of living in harmony with nature. Growing up, I witnessed firsthand the nourishing power of simple, natural ingredients passed down through generations. When I began to experience my own struggles with sensitive skin and watched loved ones grapple with various skin conditions, and harsh weather conditions, I was determined to find a solution that was both gentle and effective. My path led me back to the natural remedies I had grown up with—and Oyu Cosmetics was born.

What We Provide
At Oyu Cosmetics, we offer a range of skincare products focused on harnessing the power of nature. From our Tallow Lotion Bars, which deeply moisturize and heal, to our Hair Thickening Serums designed to promote healthy scalp and hair growth, each product is crafted with intention and care. Our goal is to provide high-quality, natural alternatives to chemical-laden skincare solutions. We are committed to transparency in our ingredient sourcing and to offering products that are both eco-friendly and highly effective.

The Problems We Solve
Our products address a variety of skincare and haircare concerns, including dryness, sensitivity, eczema, irritation, hair thinning, and more. Many of our customers come to us seeking relief after trying numerous commercial products with disappointing results. What makes us different is our commitment to using time-tested natural ingredients in formulations that deliver real, visible results without compromising on safety or sustainability. Our products don’t mask problems; they nourish the root causes and support true healing.

What Sets Us Apart
Oyu Cosmetics stands out because we respect our tradition and our commitment to innovation. Every product we create reflects centuries-old wisdom blended with modern skincare science. We use ethically sourced tallow, botanical extracts, and essential oils, staying true to nature’s rhythms and values. Sustainability is at the heart of everything we do—from biodegradable packaging to supporting local and ethical sourcing practices.

Pride and Passion
What makes me most proud is seeing the genuine transformations our customers’ experience—whether it’s a mother who finally finds relief for her child’s eczema, a husband regaining his confidence through improved hair growth, or anyone discovering the beauty of a simplified, nourishing skincare routine. Knowing that we are making a difference, one person at a time, inspires me every day.

What I Want You to Know
At its core, Oyu Cosmetics is about more than beauty—it’s about confidence, tradition, and sustainability. We invite everyone to experience the healing and transformative power of nature. We are here to help people feel good in their skin, to rediscover ancient beauty secrets, and to walk with pride on their unique journeys. For us, every product is a promise—a commitment to quality, tradition, and respect for your well-being and the world we all share.

Thank you for taking the time to learn about our story. We hope you’ll join us in our mission to create a more beautiful, natural, and compassionate world, one product at a time.

Any fun sales or marketing stories?

Strategic Amazon PPC Campaign for Bakuchiol Booster Serum

Achieving best-seller status for our Bakuchiol Booster Serum on Amazon involved a targeted Amazon PPC (Pay-Per-Click) strategy designed to maximize exposure and conversions. We began with in-depth keyword analysis, focusing on high-conversion terms such as “natural retinol alternative” and “anti-aging serum.” Our PPC ads were placed in prominent positions, including product detail pages and search results, enhancing visibility.

We monitored performance closely, tweaking bids, optimizing keywords, and refining ad copy based on real-time metrics and customer search trends. The initial surge in impressions and clicks gradually converted into sales, which boosted our organic ranking and drove further growth.

A key component was leveraging Amazon’s A+ Content and engaging product descriptions to reinforce credibility and product benefits once customers clicked through. Additionally, we strategically employed Sponsored Brand ads to establish brand recognition alongside product sales.

Over time, our high conversion rates and positive customer feedback propelled the serum to the #1 Best Seller spot in its category. By continuously optimizing and reinvesting profits back into PPC efforts, we sustained momentum and positioned our brand as a trusted source for natural, innovative skincare.

Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.

The journey of Oyu Cosmetics has been one of passion, persistence, and overcoming challenges.

In Year 1, I started crafting products in my kitchen, mixing oils and natural ingredients, testing batches, and learning through trial and error. At times, it felt like I was playing a guessing game—ingredients didn’t always work the way I envisioned, and the process was time-consuming. But with every mistake, I grew more knowledgeable about formulations and what worked for my customers’ needs.

By Year 2, the demand for our Tallow Lotion Bars and other products began to increase. My kitchen quickly became overcrowded with raw materials, containers, and equipment. I had to face a tough reality: to grow, I would need to expand and streamline production. It was overwhelming to think about scaling while staying true to my vision of creating high-quality, natural products. I knew I had to take a leap of faith.

By Year 3, I began searching for suppliers who could handle larger batches while maintaining the standards of quality and ethics I wanted. It wasn’t easy—many manufacturers couldn’t meet my requirements, and finding the right one involved many late-night calls, emails, and trial runs. Some suppliers sent products that didn’t meet my expectations, which set us back months. But I was committed to finding the perfect fit.

Finally, by Year 4, I managed to move Oyu Cosmetics out of the kitchen and into a small office and lab space. The space gave me room to breathe and more control over production. It was a proud moment, but not without its own set of challenges. From securing equipment to managing inventory, every day felt like I was learning something new.

The biggest lesson I’ve learned along the way is the importance of resilience. The ups and downs, from kitchen experiments to the lab’s growing pains, have shown me that success isn’t linear. Each setback was a lesson that guided us closer to the quality and consistency our customers now trust.

Building Oyu Cosmetics has been an emotional rollercoaster, but it’s also one of the most rewarding experiences. From starting in a tiny kitchen to a small lab, every step reinforced my commitment to creating products that genuinely help people—without cutting corners. I’m excited for what’s next, and I’m incredibly grateful for the community that’s supported us all along the way.

Rest assured, all Oyu Cosmetics products are manufactured under strict Good Manufacturing Practices (GMP) to ensure safety, quality, and efficacy. Every step, from sourcing USDA-certified organic ingredients to packaging, adheres to the highest industry standards, guaranteeing that you receive products you can trust for your skincare and haircare needs.

Contact Info:

• Website: https://www.oyucosmetics.com
• Instagram: https://www.instagram.com/oyucosmetics/
• Facebook: https://www.facebook.com/Oyucosmetics
• Linkedin: https://www.linkedin.com/company/oyu-cosmetics/

Image Credits

Amy Amraa