We caught up with the brilliant and insightful Tru Yerby a few weeks ago and have shared our conversation below.
Tru , appreciate you joining us today. So, what do you think about family businesses? Would you want your children or other family members to one day join your business?
I think family is everything. And I believe a disenfranchised household is a disadvantage for a child and family . The family business is an essential structure for families to create generational wealth and practice collective economics within the family . Creating a trust , putting the assets inside of the trust , letting the families work and manage the assets , get life insurance on the family members and you incorporate the family , the children become beneficiaries we call them trust fund babies , which is the family incorporated.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I’m a visionary and entrepreneur that’s believes in the people and our communities. And being an entrepreneur with community based values I figured out a way to help leverage resources to our communities through my entrepreneurial ventures. I also help other entrepreneurs grow & learn estate planning through my collaboration house which holds 200 entrepreneurs, Trurelations , I also own an alkaline water company called Truth alkaline and we’re currently in over 40 stores statewide and have a very popular NIL program that partners with the top collegiate athletes in the nation.
Any advice for managing a team?
Making sure you creat a system that works effectively. A system is a set of process that saves you time energy and money. ( system )
Can you tell us about a time you’ve had to pivot?
Running my business label TruRelations, was all about connecting and COVID disconnected us and my alkaline water company helped me connect back to us in a very unique way.
Contact Info:
- Website: TruthAlkalineWater.com
- Instagram: @_1Tru
- Twitter: @_1Tru
Image Credits
AhViews