We’re excited to introduce you to the always interesting and insightful Tristan Thibodeau, Founder & Brand Strategist at Wild Womn Haus, LLC. We hope you’ll enjoy our conversation with Tristan below.
Tristan, appreciate you joining us today. Can you talk to us about your team building process? How did you recruit and train your team and knowing what you know now would you have done anything differently?
From day one of being an entrepreneur back in August of 2016, I have sought out as many opportunities as possible to be surrounded by visionary, ambitious women.
Not only is it healing (more on that in a moment), but it’s also creatively activating in a way that I haven’t found in any other work/life environment.
I’ll admit that learning to trust women again was scary. I grew up in a very conservative community where I experienced a lot of bullying from the women and girls around me. I had to heal what’s known as the “sisterhood wound” that has pitted women against each other for centuries.
But with time, I realized how fulfilling and expansive it is to work in collaboration with other powerhouse females. And this fueled my desire to work alongside an all-female team and exclusively with women and women-identifying clients
It’s almost as if there is an unspoken agreement that says, “I rise, you rise, and we rise together.”
Building my agency to be a place for women to collaborate was never a question. And after witnessing the positive impact my team and our clients have made in 2022, I’m waiting with bated breath to see what incredible change we’re going to stir up in 2023!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
As every business does, Wild Womn Haus launched from very humble beginnings. With nothing more than a few blog posts and some social media content, we grew and became recognized as an industry leader in brand strategy and design.
I’m incredibly proud of the tremendous growth I’ve seen the company experience in such a short amount of time. And if I had to attribute the massive success I’ve experienced to anything in particular, it would have to be the power of teamwork and collaboration.
None of the success I’ve experienced as an entrepreneur, nor the success of the agency came from my efforts alone. With every “brick” that was laid, I have the many hands of the women around me to thank.
I’ve had very few official mentors in my career as an entrepreneur. But what I can say is that I have dozens of friends who are also female business owners that always step in as my mentor when I need support. And it is these women that I owe a huge debt of gratitude for the massive success I’ve experienced!
Any stories or insights that might help us understand how you’ve built such a strong reputation?
When clients work with Wild Womn Haus, they always see an increase in revenue, community size, visibility, and recognition.
But our true specialty lies in helping entrepreneurs identify their unique edge, market their “it” factor, and stand out in their niche.
Essentially, we teach industry disruptors how to stand firmly in their individuality and create success on their own terms.
Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?
One of my client projects that was highly successful, and fun to work on, was with a health brand called, The International Association of Functional Hormone Health. However, this wasn’t always their name. They were once called Reproductive Radiance and ran solo by their founder Ashe Milkovic.
Ashe came to us in March of 2022. She was stuck in a brand and public image that was keeping her anchored in a brand that she no longer was inspired by. Her business was pulling in revenue in the low 5-figure range, even though she knew that she was ready to hit multi-6 figures within the next year.
Ashe had been sitting on an idea for over a year to create a revolutionary educational platform that empowered women’s health professionals to excel in their careers but came up against self-doubt that kept her stuck. Eventually, ambition got the better of her fears, and after talking with me about her big vision, I immediately saw the trajectory of Ashe’s future success. She signed on for a custom brand strategy package, and throughout the next 4 months, we set out to build a global brand from the ground up.
Through my signature 8-step branding process, Ashe was able to evolve her business from a “solopreneur” model to a full-fledged CEO, where she now leads a team of researchers, writers, and functional health experts. Her business revenue tripled, and instead of 5-figure years, she’s now on track for her first 6-figure year since becoming an entrepreneur.
When her first training program was released, she shocked her team with a $50k+ launch! Through the support of Wild Womn Haus, Ashe has positioned herself as the go-to expert for women’s health professionals looking to specialize in functional hormone health.
Due to the strength of her brand launch, she was also able to stack her waitlist with over 80 qualified applicants (a 140% increase from her previous launch), totaling a projected revenue of $280,000.
Additional stats:
– social media reach increased to 40.3k accounts
– the average open rate on email increased to 39.22%
– more than doubled her income from $40k in 2021 to $82k as of August 2022
Contact Info:
- Website: https://wildwomnhaus.com/
- Instagram: https://www.instagram.com/tristan.wildwomnhaus/
- Linkedin: https://www.linkedin.com/in/tristan-thibodeau/
- Other: TikTok: https://www.tiktok.com/@tristan.wildwomnhaus
Image Credits
Credit: @tristan.wildwomnhaus