We recently connected with Trisha Pfeiffer and have shared our conversation below.

Hi Trisha, thanks for joining us today. Your ability to build a team is often a key determinant of your success as a business owner and so we’d love to get a conversation going with successful entrepreneurs like yourself around what your recruiting process was like -especially early on. How did you build your team?

The Early Days: Balancing It All

When I started The Nanny Joynt, it was just me for the first five years. I had a vision and a passion, but I was also navigating the intense demands of being a new mother while trying to grow my business. With two children born during that time, I quickly learned just how all-consuming entrepreneurship could be. I took only a five-day maternity leave after my second child and found myself attending client meetings with my newborn in tow. At the time, I didn’t want to let clients down or lose business, and I thought I could do it all. But in hindsight, that experience taught me a crucial lesson: balancing family, life, and business is key, and having the right team in place is essential for success.

Hiring Lessons and Growing Pains

As my business grew, I realized I couldn’t do everything on my own. I hired my first admin assistant, but I wasn’t clear on what role I was hiring for. I hadn’t set expectations or documented processes, which led to a lot of confusion. I’ve since learned that it’s okay if you don’t have everything perfectly planned from the start—sometimes you have to make it up as you go—but having a clear outline and direction from the beginning would have made a world of difference. After letting my first assistant go, I hired someone else who had previously interviewed with me. She told me, “You didn’t hire me last time, and look how that turned out. You’ll hire me now,” with such confidence. And I did. She started as a part-time admin assistant, and over the years, she grew into our candidate placement coordinator, then family placement coordinator, and now serves as our placement director.

My ‘Aha Moment’ in Leadership

When I had my third baby, I made a significant change. I decided to take a full four-week maternity leave and asked my placement director to keep things running. I didn’t care if we made money during that month—my time with my baby was more important. To my surprise, we had two record-breaking months in a row. That was my “aha moment.” Up until then, I had created a really good job for myself, but with a strong team in place, I realized I had actually built a really good business.

Evolving as a Leader

Since stepping into a leadership role and out of the day to day business operations I have been able to watch my business thrive and grow, my leadership style has evolved significantly. I now focus on setting clear expectations and communicating them effectively. I set goals, track KPIs, and celebrate wins—big and small. I’ve learned to value and invest in my people because they are the foundation of any successful business.

If I Were to Start Over

If I were starting The Nanny Joynt today, I would ensure from the beginning that roles and expectations are clearly defined. I would build processes that allow for flexibility but also provide structure. Most importantly, I would remind myself that letting go of control is not only okay—it’s necessary for growth. Creating a team you can trust is the key to turning a job into a thriving business.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Before founding The Nanny Joynt, I spent 15 years as a professional nanny, and during that time, I experienced firsthand how some local agencies often overlooked the needs of the caregivers, focusing solely on the families. I saw an opportunity to create an agency that would treat both candidates and clients with equal care and attention, understanding their unique needs to create the best possible matches. I also noticed a significant lack of professionalism in the industry, particularly around fair and legal pay, work agreements, and benefits. This inspired me to establish The Nanny Joynt with a fresh approach, championing the rights of both families and caregivers.

At The Nanny Joynt, we specialize in helping families find professional household staff, including nannies, household managers, newborn care specialists, and senior companions. We manage the entire screening and vetting process, ensuring that every candidate is safe, reliable, and exceptionally qualified. For families, this saves countless hours and provides peace of mind. For candidates, we help match them with fulfilling jobs that align with their skills and aspirations, creating lasting connections.

What I’m most proud of is the impact we’ve had over the past 13 years. We’ve successfully placed thousands of caregivers in positions, and many of those initial matches are still thriving today. I’m especially proud of the way we’ve raised the standards in the Phoenix market—now nearly every agency requires fair, legal pay and industry-standard benefits. I truly believe The Nanny Joynt has helped professionalize the industry here.

What sets us apart is our uncompromising commitment to quality. Our screening and matching process is the most rigorous in the market, and we don’t bend our standards just to make a placement. We pride ourselves on prompt communication, transparency, and ensuring that every match is a long-term success.

Where do you think you get most of your clients from?

The best source of new clients for The Nanny Joynt has undoubtedly been referrals. Our satisfied families and caregivers are our greatest advocates, and their recommendations have been key to our growth. Additionally, having a well-designed website with clear, detailed information about our services has made it easy for potential clients to understand who we are and how we can help, which has also played a crucial role in attracting new business. Together, these two factors have been instrumental in expanding our reach and building long-lasting relationships.

Do you have any insights you can share related to maintaining high team morale?

My advice for managing a team and maintaining high morale is to establish consistent weekly team meetings. Having a set time each week and following a clear agenda has been a game changer for us. Early on, I didn’t prioritize this, but once we implemented regular meetings, it significantly improved communication, created a better workflow, and boosted morale across the team. It helps everyone stay aligned, feel heard, and creates a sense of cohesion that’s essential for success.

Contact Info:

• Website: https://www.nannyjoynt.com
• Instagram: https://www.instagram.com/nannyjoynt/
• Facebook: https://www.facebook.com/NannyJoynt
• Linkedin: https://www.linkedin.com/in/trisha-pfeiffer-53181055/
• Yelp: https://www.yelp.com/biz/the-nanny-joynt-phoenix

Image Credits

Karlie Colleen Photography