We recently connected with Tricia Dycka and have shared our conversation below.

Tricia, appreciate you joining us today. Can you talk to us about a risk you’ve taken – walk us through the story?

At the end of 2023, I stood at a moment of profound clarity. For a long time, I had poured my heart into being an empath coach. It was work that felt aligned at the time—helping others navigate their sensitivities and emotions—but deep inside, I felt an unease I couldn’t ignore. Something was shifting, and I knew I could no longer stay where I was.

I had built my entire business on my identity as an empath coach. It was familiar, comfortable, and safe. I had seen the transformation my clients experienced, and yet, I couldn’t escape the quiet voice inside me that whispered, This isn’t it anymore. That voice grew louder with each passing day, pushing me to explore what felt like unknown territory. My mind resisted at first, questioning why I would step away from something that was working. But my intuition, the part of me that had never steered me wrong, insisted I trust the knowing.

I didn’t have a perfect plan. I didn’t know exactly what the next business would look like, but I knew I needed to let go of what no longer felt aligned. Walking away was the most unnerving decision I’d ever made. I had no guarantees and no proof that the new idea forming in my mind would work. All I had was trust, trust in myself, and trust in that inner knowing that had always led me toward growth, even when it felt uncomfortable.

What emerged from that decision was something I could have never envisioned while holding onto the old. I began creating personalized subliminal audio tracks infused with affirmations recorded in my clients’ own voices, layered with nature sounds and brainwave frequencies. This idea didn’t come to me in a flash of brilliance. It came slowly, as I sat with myself and listened. I started experimenting with my own voice, recording affirmations that felt real to me, statements that broke through my limiting beliefs and spoke directly to the deepest parts of my mind.

When I first listened, I felt a strange sense of homecoming. The voice I heard was mine, but it was speaking from a place of truth and certainty I hadn’t felt in years. I knew at that moment that I was onto something powerful. I committed to this path fully, even though it meant building my business from the ground up.

Leaving my role as an empath coach was not about abandoning what I had done before, it was about honoring the evolution of who I was becoming. I realized that the true gift I wanted to share was the ability to help others reprogram their subconscious beliefs using their own voices—the same way I had unlocked deeper confidence, self-worth, and success by trusting mine.

That trust, the decision to listen to me without needing anyone else’s validation, has been the foundation of everything I’ve built since. My business now empowers growing entrepreneurs and women scaling their businesses to align their subconscious minds with their conscious goals. The results speak for themselves. My clients experience breakthroughs they didn’t think were possible, gaining new clients, shifting their businesses, and stepping into a sense of empowerment they never knew existed.

Looking back, trusting myself was the greatest risk I’ve ever taken. It required me to release what was comfortable and take a leap into the unknown. But that leap led me to a business and a purpose that feels deeply aligned with who I am. It taught me that when you trust the knowing within you, the path reveals itself, one step at a time.

Sometimes, you have to let go of what no longer serves you to make room for something greater. That’s what I did, and it changed everything.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Tricia Dycka, and I specialize in helping growing entrepreneurs and women business owners shift their subconscious beliefs so they can align with their goals, grow their businesses, and step into their full potential. I offer personalized subliminal audio tracks and 1:1 three-month programs designed to break through limiting beliefs, mental blocks, and resistance to growth. My work combines the power of neuroscience, binaural beats, chakra frequencies, and affirmations recorded in my clients’ own voices, a unique and transformative approach that connects deeply with the subconscious mind.

My journey into this work started with my own frustration. For years, I immersed myself in personal growth, trying everything from books and workshops to generic subliminal tracks and self-hypnosis. While these tools provided small shifts, nothing led to the deep transformation I desired. I realized that the affirmations I was repeating weren’t aligned with my authentic desires, and hearing someone else’s voice in my ears felt disconnected. It was as though my subconscious rejected messages that didn’t feel like me.

That was when everything changed. I took a leap of faith and recorded affirmations in my own voice, statements that were personal, intentional, and truly aligned with what I wanted to create. I layered those affirmations with binaural beats and nature sounds to access my subconscious in a deeper, more receptive state. Almost immediately, I noticed subtle but significant shifts in my mindset and confidence. I began catching my negative thoughts before they spiraled, my productivity increased, and opportunities flowed into my life. I knew I had discovered something powerful.

I created my business to help others experience this same transformation. My personalized subliminals are not one-size-fits-all. Each track is tailored to my client’s unique goals, challenges, and experiences. By recording affirmations in their own voices, my clients bypass resistance and build trust in their subconscious minds. This approach is ten times more effective than generic affirmations because it uses their own voice as the medium for change, creating a sense of safety and familiarity that fosters quicker, lasting results.

The problems I solve for my clients go beyond surface-level challenges. My work addresses the root causes, and deep-seated beliefs that hold them back from success. My clients often struggle with mental blocks, self-doubt, fear of visibility, and limiting stories they’ve unknowingly carried for years. Whether they’re trying to attract more clients, shift their business direction, or regain their confidence, my subliminals help rewire their subconscious minds and align their beliefs with their conscious goals.

What sets my business apart is the deeply personal and science-backed nature of my approach. The inclusion of the client’s own voice makes these subliminals a truly unique tool for transformation. I also integrate binaural beats to activate specific brainwave states, which allow the subconscious to become more receptive to new beliefs. Combined with calming nature sounds and chakra frequencies, this method promotes deep relaxation and alignment.

One of the things I’m most proud of is the profound impact my work has had on my clients’ lives. I’ve witnessed women overcome long-held beliefs, attract aligned clients, and completely transform their businesses. Some have shared stories of newfound confidence, dramatic boosts in productivity, and even creating new income streams that seemed impossible before. I’ve had clients tell me that negative self-talk has significantly decreased or that they’ve finally broken free from patterns that kept them stuck for years. These transformations remind me of why I do this work.

For anyone new to me and my business, here’s what I want you to know, I am deeply committed to helping you align your subconscious mind with the life and business you desire. Your beliefs shape your reality, and many of the limitations you face are simply stories you’ve repeated for so long that they’ve become truths. My work helps you reprogram those beliefs using your own voice so you can create lasting change. I believe that true transformation happens when you address the subconscious mind, and I am here to guide you through that process.

If you’re ready to step into the version of yourself that you’ve always known was possible, I’m here to help you shift the beliefs that hold you back and align with your vision. Whether you’re growing your business, attracting clients, or creating a life of freedom and empowerment, the tools I provide are designed to help you make it happen. Your voice is the key to unlocking the change you seek, and I’m honored to be part of that journey.

Let’s talk about resilience next – do you have a story you can share with us?

There was a moment in my journey that tested my resilience in ways I had never experienced before. At the time, I was deeply immersed in my work as an empath coach. I had built my business around supporting others, and while I loved helping my clients navigate their emotional challenges, something within me felt unsettled. I began to notice a quiet but persistent feeling of misalignment like I was meant to take a different path, but I didn’t yet have the clarity to see what that was.

It came to a head when I woke up one morning feeling utterly drained. I had been giving so much of myself to my clients, but I wasn’t creating the deeper, transformational change that I intuitively knew was possible. That realization hit me hard. I was scared because the business I had built felt safe, and yet I couldn’t deny that it was no longer the right fit for me. I was at a crossroads, walk away from the identity and work I knew, or take a leap into the unknown, trusting myself fully even though I had no idea where it would lead.

Walking away was one of the hardest decisions I’ve ever made. It meant letting go of everything I had built and stepping into uncertainty. The voices of doubt were loud. What if I failed? What if no one understood this new direction? What if I was wrong? Despite those fears, my inner knowing pushed me forward. I trusted myself, and I trusted the whispers of my intuition that told me there was something greater waiting for me on the other side.

That’s when I began experimenting with subliminals, using my own voice to record affirmations that aligned with the truth I wanted to embody. At first, it was just for me—a deeply personal exploration to shift my own beliefs and realign with my purpose. But the results were undeniable. I started noticing shifts almost immediately. I felt more confident and more connected to myself, and doors began opening in ways that felt almost magical. I was attracting opportunities and clients who felt aligned, and I knew I had tapped into something powerful.

Resilience, for me, wasn’t just about enduring challenges; it was about listening to the deeper call of my intuition, even when it didn’t make sense to anyone else. It was about trusting myself to rebuild, knowing that I could navigate whatever came my way. That experience shaped the work I do now, creating personalized subliminals for my clients so they can break through their own limiting beliefs and align with their goals.

Looking back, that moment of walking away taught me that resilience isn’t about holding on to what feels safe. It’s about being brave enough to let go of what no longer serves you so you can step into something even greater. That leap of trust, despite the fear and uncertainty, became the foundation of the business I have today. It was a reminder that when you believe in yourself and take aligned action, you can create a life that feels deeply fulfilling and authentic.

What’s a lesson you had to unlearn and what’s the backstory?

One of the biggest lessons I had to unlearn was that working harder and doing more was the only way to achieve success. For years, I operated under the belief that if I just pushed through, kept giving more of myself, and outworked everyone else, I would eventually reach the success I was striving for. I had tied my worth to my output, and that mindset shaped every part of my life and business.

The backstory takes me back to when I was working as an empath coach. I was deeply committed to my clients and their transformations, but in doing so, I sacrificed parts of myself. I said yes to everything. I overextended my energy, took on too much, and believed that the harder I worked, the more impact I could make. It didn’t matter if I was exhausted or burned out, I pushed through because I thought that was what I was supposed to do. I convinced myself that slowing down, resting, or doing less meant I wasn’t committed enough, and I feared that I would lose momentum or let others down.

The turning point came when I was completely burned out. I remember sitting at my desk, feeling completely drained, physically, mentally, and emotionally. The very work I once loved had become a source of frustration and fatigue. I had nothing left to give because I had spent so much time pouring into everyone else without replenishing myself. I knew something had to change, but I didn’t yet know what that looked like. I felt stuck, questioning everything.

Then came a moment of clarity, one of those quiet realizations that hits you so deeply you can’t ignore it. The issue wasn’t my work or my clients; it was the belief I had been carrying for years. I realized that my worth wasn’t determined by how much I did or how hard I worked. In fact, that belief had been holding me back. I needed to step away from the constant hustle and trust that I could achieve success by working smarter, honoring my energy, and aligning my actions with what truly mattered.

That was when I began exploring the power of the subconscious mind. I started experimenting with affirmations, statements that challenged the belief that doing more equaled success. I created affirmations like
I create success with ease and alignment.
I trust myself to take inspired action and allow success to flow to me.

I recorded these affirmations in my own voice, layered them with binaural beats, and listened to them daily. Slowly, my subconscious began to shift. I stopped equating rest with laziness, and I started valuing alignment over constant effort. I learned that the most powerful actions are the ones that come from a place of clarity, not force.

Letting go of the work harder, and do more mindset didn’t just transform my energy—it transformed my business. I started attracting aligned clients who valued my work and respected my boundaries. I created a business model that felt sustainable and fulfilling. My results became more powerful, not because I was working harder, but because I was working in alignment with my energy and purpose.

The lesson I had to unlearn was simple but profound success isn’t about doing more. It’s about doing what’s aligned, trusting yourself, and believing that you are already enough as you are. It’s a lesson I now share with my clients because I know firsthand how freeing it is to step out of the cycle of overwork and into a life where success flows with ease and purpose.

Contact Info:

• Website: https://triciadycka.com/
• Instagram: https://www.instagram.com/triciadycka
• Facebook: https://www.facebook.com/triciadycka
• Youtube: https://www.youtube.com/@TriciaDycka