We were lucky to catch up with Trey Evans recently and have shared our conversation below.

Trey, appreciate you joining us today. It’s easy to look at a business or industry as an outsider and assume it’s super profitable – but we’ve seen over and over again in our conversation with folks that most industries have factors that make profitability a challenge. What’s biggest challenge to profitability in your industry?

I believe the biggest challenge to profitability is to not live in the moment of your growth and to remain focused and dedicated. I feel like where some businesses get discouraged at is not seeing their business or their product flourish like they anticipated and they give up or lose motivation. I’ve been a victim to that. All this does is make you lose the money you put towards your business and receive no revenue creating a total loss all around. To be profitable is being consistent and dedicated. With these characteristics, all the ideas, planning, knowledge to grow and expand, and willingness to learn will help you overcome any challenge to profit.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

My name is Trey Evans and I am the owner of Lieked Collection. Lieked Collection is a clothing brand that I’ve started back in 2020. The name Lieked, comes from my middle name, Liek. In 2020, I originally named my brand Phresh Graphics Apparel, but I didn’t feel any originality or ownership to that name, so it was changed not too long after my first collection.

Lieked Collection is a mainly street wear clothing brand. We provide sweatsuits, beanies, graphic tees, shorts, and more!

I’ve been into clothes since birth. Putting together fits always been a thing to me. So, in 2020 I wanted to see if I can actually put in the work to create clothes I can call my own.

I think one thing that set me different from some other clothing brands is personal creative and artistic sense. One thing that I find comfort in with my clothing is everything is original. I draw my own designs. These are my own ideas and I put a pencil to the pad and go to work. Majority of my interest come from knowing the clothes people buy from me is because everything came from me; from the style, the placement of the logo, the design, the color, everything.

As my business continue to grow, I do hope to come across different brand owners, artists, influencers, models, and etc that are willing to collab. The world is a big ground to cover that shouldn’t have to be done alone and I’m willing to learn, teach, grow, and explore.

We’d love to hear the story of how you built up your social media audience?

Prior to starting my business, my personal social media accounts already had heavy engagement and interactions for multiple reasons: I crack jokes, I post pictures of my fits, and I spread quotes of knowledge and life advice. So when I started my business, I already started with a good support system to start me up.

The main advice I can give about social media presence is don’t conform to others expectations. Let them adjust to you. The best supporters are the ones who genuinely want to support you, so however you want to present yourself on social media, let those who like it, follow you and those who don’t, get rid of. All support isn’t support. When your business grow, let it be because it’s filled with people that took you and your business for it’s true authentic self.

Can you tell us about a time you’ve had to pivot?

I am currently in the military. I’ve currently been in for 7 years. When I first graduated from basic training, i was sent to a unit outside of my MOS, combat Engineer. I’ve been at that unit for the first 3 years of my career. I got accustomed to not doing much, sitting in briefings, sleeping the drill weekend away, and being sent home at lunch time. These things are all things that is far from what I actually military job was which meant I had little to no knowledge of my actual job. Until one day, our sergeant asked us if we wanted to go with another unit on a deployment overseas. This unit was an 12B unit that did what i was suppose to do for the past 3 years. Out of the 7 of us that he asked, only myself and 2 others agreed. The others decided to stay at that unit and remain stagnant. So, now here I am in 2022, with a sergeant rank, 2 year-long missions under my belt, and a lot of connections within my military career. Had I not taken that opportunity to leave, I don’t know how long it would’ve took for me to get to where I am today.

Contact Info:

• Website: Liekedco.com
• Instagram: https://www.instagram.com/liekedco/
• Facebook: https://www.facebook.com/profile.php?id=100048941810202