We’re excited to introduce you to the always interesting and insightful Trevor Gutting. We hope you’ll enjoy our conversation with Trevor below.

Trevor, looking forward to hearing all of your stories today. What’s the best or worst investment you’ve made?

The best investment I have made has always been in myself. Whether buying quality food to fuel and energize me or hiring a coach to help me in my business, You can’t go wrong with investing in yourself. I invest time and money into my health because my job is to help people change their lives and become healthier. No one wants health advice from an out-of-shape, unhealthy person. I need to practice what I preach.

Trevor, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I have always been an athlete growing up. That is what got me into fitness and training originally. Even though our training back then was not very good. Initially, I was in sales and marketing for 6 or 7 years after college. I was selling commercial roofing, sitting behind a desk working for a toxic company. Then I was laid off right before Thanksgiving 5 years ago. This gave me the perfect opportunity to do something else. To do something I actually wanted. So I got an internship at a sports performance gym, interned there for 6 months then got a personal training job. While there, it popped into my head to start my own business. So I didn’t give it much thought and just took action on starting TAG Performance & Nutrition.

We offer individualized coaching to help people become an athlete 4 life. Our coaching includes training, nutrition, sleep, and habits 4 life (recovery, breathing, mindset, and stress management). Our clients come in tired, out of shape, lazy, without energy, and full of aches and pains. They dream about the days when they were athletic and could do the things in life they loved. We help them change that. We create better movers. We create more energetic people. We help them unleash greatness in all areas of their lives.

I am most proud of the people I have helped make life-changing habit change. This isn’t some quick fix, we help people create habits they can take with them for the rest of their lives.

Potential clients should no that anyone can be an athlete 4 life. It isn’t about being LeBron or MJ. It is about being the best version of YOU and being able to enjoy your life without aches and pains, and with energy.

How about pivoting – can you share the story of a time you’ve had to pivot?

I started TAG Performance & Nutrition in August/September of 2019. Just a few short months later Covid hit. Perfect timing to start a business! So I went from an in-person coaching business to a completely online business for a few months. I went from training in a gym to training people online and out of my garage and basement. I was just getting into a groove with my business when everything shut down so I needed to change fast. Rather than get pissed about it I adapted and it gave me a good reason to leave the gym I was renting space out of, which was not a good situation for me and my business so it was a perfect time to leave there. Training people online is tougher than in-person because it is harder to keep track of people but learning to do this has allowed me to build my business to what it is now, offering hybrid coaching (in-person & online combo) and online only.

What’s been the most effective strategy for growing your clientele?

Providing great coaching, showing my clients I actually care and getting them great results is the best way to grow my clientele because when I do that they refer out my services. I also do a lot of community and business outreach, and guerrilla-style marketing. Plus, putting out good content on social media and through email has helped.

Contact Info:

• Website: tagpn.com
• Instagram: www.instagram.com/trevorguttingtag/
• Facebook: https://www.facebook.com/trevor.gutting
• Linkedin: https://www.linkedin.com/in/trevor-gutting/
• Twitter: @TrevorGutting
• Youtube: https://www.youtube.com/channel/UC2cu-h9BjQLo6SmJdgAOopA