Alright – so today we’ve got the honor of introducing you to Trae Venerable. We think you’ll enjoy our conversation, we’ve shared it below.
Trae, thanks for joining us, excited to have you contributing your stories and insights. Can you talk to us about a risk you’ve taken – walk us through the story?
In 2015, I was a college student with big dreams but very little certainty. Like many students, I was focused on classes, assignments, and figuring out what I wanted my future to look like. What I didn’t know at the time was that one decision would completely change the direction of my life.
While sitting in classrooms and studying for exams, I kept thinking about the opportunities that existed outside of campus. I had ideas, ambition, and a vision, but I also had doubts. Starting a business while in college wasn’t the traditional path. Most people around me were focused on finding internships or preparing for corporate careers. I was considering something much riskier—building something of my own.
I remember questioning whether I was making the right choice. I didn’t have unlimited resources, a large network, or years of experience. What I did have was determination and grit. I knew that if I waited until everything felt perfect, I might never start at all.
So I took the risk.
I launched my business in 2015 while balancing coursework, deadlines, and the everyday challenges of college life. There were long nights, early mornings, and countless moments when I wondered if I was in over my head. Every dollar mattered. Every chat mattered. Every small win felt like a major milestone.
The journey wasn’t easy. There were setbacks, mistakes, and lessons I had to learn the hard way. But each challenge taught me something valuable about leadership, persistence, and believing in myself. Instead of seeing obstacles as reasons to quit, I started viewing them as opportunities to grow.
Looking back, starting my business during college was one of the best decisions I ever made. It taught me that success doesn’t come from waiting for the perfect moment—it comes from having the courage to act when the outcome is uncertain. Anything of worth is an uphill battle. The risk I took in 2015 starting MidWest CowPoke with Venerable’s Projects, LLC opened doors I never could have imagined and showed me what is possible when you bet on yourself.
Today, I’m grateful that I chose courage over comfort. That college student with a dream and a willingness to take a chance laid the foundation for everything that followed. The experience reminded me that some of the greatest rewards in life come from taking risks, trusting your vision, and refusing to let fear make your decisions.
My story began with a simple choice: to believe in an idea and take action. And that choice changed my life.
Trae, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
**Venerable’s Projects, LLC** is a purpose-driven business founded by entrepreneur **Trae Q. L. Venerable**, focused on creating opportunities through business development, community engagement, innovation, and strategic projects. Established from a vision of entrepreneurship and perseverance, the company serves as a platform for building impactful ventures while inspiring others to pursue their goals and create lasting value.
**MidWest CowPoke™** is the trademark brand created by **Trae Q. L. Venerable**, representing the spirit, culture, and lifestyle of the American Midwest. The brand blends western heritage, rural pride, authenticity, and modern entrepreneurship, celebrating hardworking individuals who embody resilience, independence, and community values. MidWest CowPoke™ stands as a symbol of Midwest roots, cowboy character, and a commitment to keeping traditional values alive in a contemporary world.
What do you think helped you build your reputation within your market?
The **MidWest CowPoke™** brand is built on the meaning and legacy of the **Venerable** name—representing honor, respect, wisdom, and authenticity. Every product is designed to reflect these values, creating more than merchandise; it creates an experience rooted in Midwest pride, western culture, and strong character. From apparel to branded goods, each item embodies the spirit of being trustworthy, resilient, and respected, carrying the Venerable legacy into every customer interaction and product offering.
What’s been the most effective strategy for growing your clientele?
People love stories because they want to be part of the journey. That’s why I share my story—real experiences, real lessons, and real growth. I don’t focus on what everyone else is doing. I stay true to myself, my values, and my vision. The Venerable legacy and MidWest CowPoke™ are built on authenticity, hard work, and having the courage to walk your own path.
Contact Info:
- Website: https://www.traevenerable.com
- Instagram: TraeQLVenerable
- Facebook: TraeQLVenerable
- Twitter: TraeQLVenerable
- Youtube: TraeQLVenerable
