We recently connected with Tracy Tang and have shared our conversation below.
Tracy, thanks for taking the time to share your stories with us today Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
I started my small business around the ending of 2021. This was when the world was still in the midst of Covid and everyone wanted to be outside doing something. I bought picnic tables for my own personal use because I thought it was a fun way to eat outdoors while hanging out with family and friends at the same time. I always had fun decorating my picnic tables for events. It’s like a cool arts and crafts project for me which was one of my all time favorite things to do when I was a kid. One day I decided to turn my decorating hobby into a business.
You know the saying, it’s not a job if you love what you do.
Tracy, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My business specializes in event planning and decorating services for events. My main service is providing luxury picnics for special occasions. My business is mainly known for luxury picnics. I started adding different types of services as my business slowly started to grow. I didn’t think people would be asking for charcuterie boards with their picnics, but apparently it goes hand in hand and people love this.
My favorite events to do are surprise birthdays and anniversaries! My client’s guest have no idea that they are about to get a surprise birthday or anniversary picnic and when they show up to their picnic set up, they are literally amazed at the fact that the picnic setup is for them! Some of them even cry in tears of joy because they are so touched that someone would do this for them. It honestly makes me happy and it makes me feel like I did my job right. My business also specializes in more than just luxury picnics, we also provide event planning and decorating services for social events, birthday parties, proposals, baby showers, and more.
Can you share a story from your journey that illustrates your resilience?
Starting any type of business is hard. It takes a lot of time, energy, and of course money. You have to think is what I’m buying going to sell, is this what people want, and if it does sell, am I going to profit or will my product/service just break even? When I first started my small business I wasn’t very good at advertising and I didn’t know how to get myself out there. I just thought you make a social media page on instagram or Facebook and just post pictures and videos to get more followers/likes. I realized it was more than just posting pictures and videos. You have to pay for social media advertisements sometimes, attend social networking events to promote your business, and sometimes I might have to provide one of my services either at a cheap price or at no cost just to get some exposure.
Also paying for advertisements on social media can sometimes get expensive if you’re doing it every week. So far social media advertisements have worked great for me. That’s how most of my clients found my business so it’s a great investment for me. At one point, I slowly started to just give up or not care anymore about my business because of personal things I was dealing with in my life and not getting enough clients was discouraging for me after awhile. I learned that every business goes through ups and downs, but if you put your mind to it and keep going, it can truly get better if you just really focus on it.
What’s worked well for you in terms of a source for new clients?
My best sources for new clients are social media and word of mouth. Again, any type of free social media platforms that I can use to promote my business is great. Also half of my clients were either friends, family, or work colleagues. They all told someone they know about my event services and some of the people they told became one of clients.
Contact Info:
- Website: https://bohomeetsparty.com/
- Instagram: https://www.instagram.com/bohomeetsparty/profilecard/?igsh=MzRlODBiNWFlZA==
Image Credits
Boho Meets Party