We’re excited to introduce you to the always interesting and insightful Tracy Capisce. We hope you’ll enjoy our conversation with Tracy below.

Tracy, looking forward to hearing all of your stories today. Do you have any advice regarding quality control and maintaining quality as your brand grows?

Nowadays we have such amazing technology with many tools available, including AI. Even though technology is so advanced, there always needs to be the thoughtful attention to detail which can only come from the heart. Great, excellent and wonderful are all good, but it’s how and where you place them in life which makes a difference. It’s about putting care into your decisions and thinking from another’s perspective. This takes quality to the next level – as when you sincerely feel for others, your mind puts you in a place where you go beyond the extra effort to make sure everything is as perfect as it can be – which oftentimes surpasses everyone’s expectations.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My journey began as an intern at Sony Music in Santa Monica, where I refined my skills by creating motorcycle illustrations for Hard Rock Hotel and designing tour merch for industry icons like Christina Aguilera and Britney Spears. Fueled by my passion for visual communication design, I journeyed into the world of letterpress, crafting a booklet that earned me my very first design award.

With a growing interest in branding, my passion lead me to establish Capisce Design.

Capisce Design is a comprehensive branding company that offers an all-in-one solution for branding services. Our expertise spans the entire spectrum of brand development, from designing logos and product packaging to marketing materials, presentations, style guides, and websites. We’re also proficient in web programming, encompassing everything from building B2B/B2C e-commerce systems, integrating ERP systems, and coding proprietary software to implementing SEO/SEM strategies, email campaigns and social media initiatives.

Our portfolio includes a diverse range of projects, which include tour merchandise, brand licensing, trade shows, and the creation of websites and applications for a variety of industries, including entertainment, skincare, jewelry, fashion and more. With our dedication to creativity and high standards, we’ve earned over 40 awards and gained recognition in numerous publications for our work.

What’s worked well for you in terms of a source for new clients?

New clients for our business has always been word of mouth. We are passionate about our work and put thoughtful care into our clients and projects. We dedicate our time for our clients around the clock, including all hours of the day and night, weekends, and even holidays throughout the year. Our clients greatly value this commitment and trust that at any time they reach out, we’ll be there to assist them, ensuring that their needs are met and their goals/deadlines are achieved. New clients come to us primarily through referrals from our satisfied clients who were pleased with our services. A good word attracts beautiful sprinkles and harmony.

What do you think helped you build your reputation within your market?

We believe every client is unique so we customize everything, tailored to each of our clients. We keep up with the latest trends while actively listening to and understanding our clients’ perspectives. This approach enables us to build distinctive brands and artwork that reflect the essence of our clients, magnifying their best qualities and their individual goals or corporate identities. We also hold our clients’ trust dearly and treat them as family, going beyond just work to keep an eye out for them and help them the best we can.

One of our specialties involves the creation of websites from the ground up, to provide the visions the client exactly had in mind and push beyond expectations. We have a great team of in-house designers and developers fluent in many coding languages and systems, enabling us to work with existing platforms and adapt them to achieve the level of uniqueness our clients desire. This level of customization sets our clients apart, building our reputation for innovative thinking and consistently achieving success beyond initial goals.

Aside from this, staying happy, positive and always being sincere and compassionate towards others is valuable for people to remember you in their hearts.

Contact Info:

• Website: www.capiscedesign.com