Alright – so today we’ve got the honor of introducing you to Tra-C Pierce. We think you’ll enjoy our conversation, we’ve shared it below.

Tra-C, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

I entered a 30-day vegan challenge and just fell in love with vegan food. I have always had a passion for baking. While baking some chocolate chip cookies, I decided to make them vegan. I had to tweak the dough several times to get it right. So, I asked my friends and family to try the cookies and give me feedback. They were all really impressed. So, I decided to start a business. Business has always been my passion. My father was a bakery owner. I decided to enroll into a baking class. It helped me improve my baking skills. I took a class with Udemy, and it was so amazing.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am an ambitions entrepreneur who believes in herself I am a wife and a mother of two. I serve in my local community through my two brick and mortar establishments. I am currently the owner of Boss Lady Nutrition and Boss Up Smoothie Bar. The problem we solved is for the plant based/vegan community. We saw there was a space in the market in which no one was fulfilling. We deliver the most succulent and delicious vegan cookies to our customers’ homes and businesses.

I am most proud of the fact that I took an idea and brought it to life. It took persistence and faith in myself and the product to perserver.

I am the owner of Sweet Vegan Cookie Company, a Dallas Ft Worth based vegan cookie delivery business. We have thirteen delicious flavors. We cater to office events and special celebrations.

We’d appreciate any insights you can share with us about selling a business.

A few years ago, I sold a business. It was such a valuable lesson to learn. There is one word that comes to mind and that is research! I made so many mistakes in the transaction because I did not do my due diligence. Then the buyer made us a great offer and we accepted it. It was one of the most turbulent experiences I had ever experienced. It could have been a catastrophe but, it ended well, by God’s grace.

How did you build your audience on social media?

I built my small audience by being intentional with my post. I post things that are relevant to my industry. I also post things about myself, so that my followers can see who I am. I also feel it necessary to be personable with followers. This way they know I am approachable despite the business.

Contact Info:

• Website: Www.sweet-vegan.com
• Instagram: Sweetvegan21
• Facebook: Sweetvegan2000
• Linkedin: Tra-C J PIerce