We’re excited to introduce you to the always interesting and insightful Tori Wells. We hope you’ll enjoy our conversation with Tori below.

Hi Tori, thanks for joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

At Feline Apparel, our mission is at the core of everything we do. We are on a mission to empower women through comfortable luxury athleisure wear that embodies both fashion and leisure. Our goal is to make women feel confident, stylish, and comfortable in their athleisure wear, whether they are at the gym, running errands, or enjoying some downtime.

We firmly believe that every woman deserves to feel empowered, regardless of her size, shape, or background. That’s why we are committed to inclusivity in all aspects of our brand. We offer an extensive size range and design our pieces to flatter and celebrate the diverse bodies of our customers. It’s not about conforming to a certain ideal; it’s about embracing and celebrating the uniqueness of every woman.

In addition to empowering women through our products, we strive to create a community and a lifestyle that promotes confidence and self-expression. We want to inspire women to embrace their strength, beauty, and individuality, both inside and outside the gym. We encourage our customers to live active, healthy lives while looking and feeling fabulous.

Our mission goes beyond selling athleisure wear; it’s about making a positive impact on the lives of women. We aim to create a brand that not only provides high-quality, fashionable athleisure wear but also supports and uplifts our customers, fostering a sense of empowerment and self-assurance.

Through our mission, we aspire to redefine the athleisure wear industry, setting new standards for fashion, comfort, and inclusivity. We are dedicated to continuously innovating and pushing boundaries to meet the evolving needs and preferences of women everywhere.

Ultimately, our mission is to inspire women to embrace their inner power, feel confident in their own skin, and pursue their passions with unwavering determination. At Feline Apparel, we are proud to be part of the journey towards empowering women and making a meaningful difference in their lives.

Tori, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Tori Wells, I am the founder and CEO of Feline Apparel Brand, Inc. I have always had a passion for fashion and a deep understanding of how powerful clothing can make someone feel. I saw an opportunity to create a women’s athleisure wear brand that prioritized both fashion and comfort in addition to fitness all while vowing to dedicate myself to empowering women. That’s why I created Feline Apparel. We are practically redefining the athleisure industry for women.

My journey began in Nashville, TN where I spent my childhood fully immersed in the world of dance. From the tender age of three, I trained as a dancer, developing a keen eye for movement, grace, and the importance of feeling comfortable in one’s own body. Alongside my dedication to dance, I nurtured my creative spirit by sketching designs of clothes, envisioning a future where fashion and functionality could coexist harmoniously.

Driven by my childhood dreams and a burning desire to make a meaningful impact, I founded Feline Apparel Brand, Inc. Guided by my unwavering mission to empower women through comfortable luxury athletic wear, I set out to create a brand that celebrates the beauty and strength of every woman.

Staying true to my mission, I have not only crafted exceptional products but also fostered a remarkable community of women who are discovering new levels of confidence through Feline Apparel. I wanted to provide women with a platform to embrace their individuality and find empowerment in their active lifestyles.

I recognized a problem that many women face when it comes to finding athleisure wear that truly supports them no matter their size and enhances their confidence. Existing brands often fell short in either fashion or comfort, neglecting the holistic needs of women. That’s when I decided to bridge this gap and offer high-quality, fashionable athleisure wear that women could feel proud to wear, whether they were hitting the gym or running errands.

Through Feline Apparel, I have created more than just a clothing line. I have fostered a supportive and inclusive community where women can come together, uplift one another, and embrace their strength and confidence. Through events, collaborations, and uplifting messaging, I am proud to have built a tribe of women who are united by their shared journey towards self-discovery and empowerment.

Receiving a prestigious “Brand of the Year” award this year was a humbling experience that validated my commitment to excellence and the positive impact Feline Apparel has made on the lives of countless women.

What sets me and Feline Apparel apart from other athleisure wear brands is the sense of community I have cultivated. By focusing on empowering women beyond their clothing choices, I have created an environment where women can truly unleash their inner power and confidence. Feline Apparel is not just a brand; it’s a movement that encourages women to embrace their strength, beauty, and individuality.

As I continue to steer Feline Apparel towards new horizons, I remain steadfast in my dedication to making a difference in the lives of women. With my visionary leadership and a brand that stands as a beacon of empowerment, I am shaping the future of athleisure wear and inspiring women to unlock their true potential and confidence on a whole new level.

Let’s talk about resilience next – do you have a story you can share with us?

Building this brand has indeed been a challenging yet rewarding experience. From the beginning, I knew that creating a women’s athleisure wear brand would not be easy. But I was fueled by my passion and unwavering belief system.

Along the way, there were numerous obstacles and setbacks. I faced financial constraints, skeptical voices, and moments of self-doubt. I firmly believe that resilience is not just about bouncing back from challenges; it’s about tapping into an inner wellspring of strength and embracing the lessons and growth that adversity brings. My faith has been a constant source of inspiration, grounding me in times of uncertainty and reminding me of the bigger picture.

One significant test of my resilience came when I encountered rejection from several retailers. It was disheartening, to say the least. But I chose to see it as a temporary setback rather than a permanent defeat. I recalibrated my approach, sought alternative avenues, and continued to persevere. It was through this experience that I found that there were many more individuals who believed in the mission and values of Feline Apparel than those who didn’t.

Resilience isn’t just about bouncing back from adversity; it’s about the strength to keep pushing forward, even when the odds are against you. It’s about staying true to your purpose and holding onto your vision, despite the challenges that may arise. Through every setback, I dug deep, drew upon my faith, and found the strength to overcome.

And I believe that Feline Apparel’s success is a true testimony. It’s not just about the products we create; it’s about the community we’ve built. Feline Apparel has become a staple, inspiring women to embrace their own strength, persevere through challenges, and find confidence in their journey.

By infusing my business with my spiritual beliefs, I have created a brand that resonates on a deeper level with our customers. Feline Apparel is not just about selling clothes; it’s about fostering a community where women can feel seen, heard, and supported. It’s about creating a space for them to embrace their own spiritual journey and connect with others on a profound level.

How about pivoting – can you share the story of a time you’ve had to pivot?

The COVID-19 pandemic posed immense challenges for businesses worldwide and most definitely presented unprecedented challenges for Feline Apparel. Our ability to pivot quickly and adapt has been instrumental in navigating these uncertain times.

When the pandemic hit and lockdown measures were implemented, our primary distribution channel was severely impacted. It became evident that we needed to explore new avenues to reach our customers and ensure their continued support and engagement.

We swiftly shifted our focus to strengthen our online presence. We revamped our website, enhanced our digital marketing strategies, and optimized our online shopping experience to provide convenience and accessibility to our customers who were confined to their homes.

In addition, we recognized the changing needs and preferences of our customers during this time. I adapted our product offerings and introduced versatile pieces that catered to this new lifestyle. I worked diligently to create athleisure wear that not only provided utmost comfort but also embodied fashion-forward designs. I wanted to offer our customers a sense of normalcy and confidence, even during challenging times.

While the pandemic forced us to pivot our business operations, it also presented us with an opportunity to innovate and explore new avenues. We were able to expand our customer base beyond local markets and reach women across the globe who resonated with our mission and values.

Adapting to the challenges of the pandemic has been a testament to Feline Apparel’s resilience and determination, which we talked about earlier. I’m committed to providing women with comfortable luxury athleisure wear, even in the face of adversity. And I will remain committed to our mission and will continue to evolve and adapt as we navigate the ever-changing business landscape.

Contact Info:

• Website: www.felineapparel.com
• Instagram: www.instagram.com/felineapparelbrand
• Facebook: www.facebook.com/felineapparelbrand
• Twitter: www.twitter.com/felineapparelbr
• Youtube: www.youtube.com/@felineapparelbrand

Image Credits
Photographer: Motelewa Smith