Alright – so today we’ve got the honor of introducing you to Toccara Samuel. We think you’ll enjoy our conversation, we’ve shared it below.
Toccara, appreciate you joining us today. If you could go back in time do you wish you had started your business sooner or later
I started my business in 2018. At the time I was working a full-time and part time job as well as building my business. I would have started my business sooner if I had the knowledge I have now. I believe that all things happen in its divine timing and when we are supposed to flourish we will. I sometimes wonder if I had taken my first opportunity to be an entrepreneur would I have achieved even bigger goals by now. I feel that starting sooner would have given me a greater amount of experience in the industry as well as more time with those I’ve met along the way.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am Toccara Samuel, Licensed Esthetician, CEO and Creator of Exceptional Creations with Toccara and the Exceptional Private Label Company. I specialize in Hair growth, skincare, beard care, coaching, product education and product creation. In addition to being an Esthetician I work as a Beauty Specialist, I’m an author and I assist others on their journey towards wellness and beauty. My journey began while in school to become an esthetician. I lost my hair due to health issues and started experiencing issues with my skin. I started developing all natural products to assist with hair growth, eczema, acne, pain and more.To go from having no hair to fully growing my hair back myself was a journey that led to me assisting others while tracking my growth via social media. I proved my products work by being my own walking billboard while assisting others. After obtaining all that was needed to launch my business I began networking with barbers, stylists, beauty supply stores and other estheticians to expand my brand. My products are now available on my website and have shipped throughout the United States.
Have you ever had to pivot?
The biggest pivot for me was going virtual during the pandemic. I went from being in a suite to creating a website, shipping my products and coaching other business professionals. I really enjoyed being in my own suite and in a physical location. Just before the pandemic hit I became ill and decided the best move for me would be to take a break from having a suite and just focusing on my product line instead. The pandemic gave me time to grow as an individual and to grow my brand. It gave me time to study and develop my brand further. I was able to restructure and rebrand my product line as well as offer private labeling. In addition to that I became a business startup coach and author during the pandemic. Not only was I able to have more one on one time with my clients virtually but I was also able to help other business owners develop their brands. I enjoyed some aspects of it but also developed a new approach to helping others in order to not exhaust myself in the process. I’m excited to introduce my new approach this year and to branch back into assisting other business owners.
How do you keep in touch with clients and foster brand loyalty?
I keep in touch with my clients via email, social media and through checking in on my clients when time permits. I fostered brand loyalty by being authentic, consistent and by having integrity. I feel those traits help others to truly see who you are as well as believe in your brand.
Contact Info:
- Website: www.creationswithtoccara.com
- Instagram: @creationswithcara