We’re excited to introduce you to the always interesting and insightful Tisha Spencer. We hope you’ll enjoy our conversation with Tisha below.

Tisha, thanks for joining us, excited to have you contributing your stories and insights. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

I believe success is a journey unique to each of us. For me, it all starts with setting SMART goals – making them Specific, Measurable, Achievable, Relevant, and Time-bound. I’ve poured my dedication into mastering this art, and it’s been a game-changer. 💪

One thing I’ve learned is the importance of never stopping my pursuit of growth, both professionally and personally. It’s been a key ingredient in my recipe for success.

You see, success, in my world, isn’t just about personal achievements or making money. It’s about leaving a lasting legacy and helping others reach their dreams. My path may be unique, but the destination is universal – a successful life marked by a positive impact.

Tisha, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Tisha Spencer: A Journey of Empowerment in Travel and Wellness

Allow me to take you on a journey through my world, where I’ve spent two decades mastering the art of travel and wellness. I am Tisha Spencer, and my life revolves around “Original Platinum Travels” and my role as the “Food Relationship Coach.”

Original Platinum Travels:

For over 20 years, I’ve been the driving force behind “Original Platinum Travels.” As a travel industry coach, my mission goes beyond the ordinary; it’s about transforming businesses within the travel sector.

My agency specializes in Culture and Cuisine, with a keen focus on Luxury Travel, offering unique, unforgettable experiences. What sets “Original Platinum Travels” apart is my unwavering commitment to education. It’s not just about selling travel; it’s about empowering clients to think creatively and embrace travel as a life-changing journey.

But I don’t stop at the agency. I’m dedicated to nurturing the next generation of travel agents through the development of a Travel Business Agency training program. As a testament to this dedication, I’ve launched two YouTube channels – one catering to clients and the other to aspiring agents, serving as invaluable resources for learning in the travel industry.

Health and Wellness: The Food Relationship Coach:

My other passion lies in the realm of health and wellness. Here, I wear the title of “Food Relationship Coach” proudly, and it’s a role deeply rooted in personal experiences and a profound passion for holistic well-being.

My journey towards becoming a wellness coach is a personal one, marked by transformations in health, from weight loss to fostering a healthier relationship with food. What sets me apart is my unique perspective as a self-proclaimed foodie. For me, it’s not just about what’s on the plate but the entire culinary experience, from the kitchen to the dining table.

Backed by a certificate from the prestigious National Academy of Sports Medicine, I’m armed with the knowledge to guide others on their wellness journey. However, what truly distinguishes me is my ability to empathize. Having walked the path of transformation, I understand the struggles and aspirations of my clients on a profound level.

In the intersection of travel and wellness, I craft a narrative that revolves around education, personal experiences, and an unwavering commitment to helping others achieve their dreams. My businesses and brands represent a testament to the power of passion and empathy in transforming lives.

We’d love to hear the story of how you built up your social media audience?

Certainly, let me share my journey and some valuable insights for new home-based businesses looking to invest in their social media presence on Facebook and Instagram.

My Social Media Odyssey:

When it comes to Facebook, I’ve discovered that building relationships through groups can be more rewarding than just posting on your timeline. One of my most significant successes has been through Facebook Lives and videos. These not only helped me gain more followers and connections but also allowed me to showcase my genuine self. Being authentic and focused on helping others, rather than just making sales, is the key to building trust and a loyal following. I’ll admit, in the beginning, I was a bit nervous about doing Facebook Lives, but with time, it became like having my own show, engaging and connecting with my audience on a personal level.

As for Instagram, I’ve opted for paid services to boost growth, but I always handle the content creation and engage with my followers directly. Recently, I rekindled my Travel Page, and it quickly blossomed to over 11k followers. What works best on Instagram? Videos and reels, hands down. It’s a visual platform, so make your content visually captivating.

In my journey, I’ve learned that social media is a realm of constant change. I regularly test the algorithm and help others kickstart their social media efforts. Sharing knowledge and experience not only enriches the community but also keeps me up-to-date with the latest trends.

Why New Home-Based Businesses Should Invest in Social Media:

– Global Reach: Social media breaks geographical barriers, allowing you to reach potential customers worldwide, expanding your market.

– Cost-Effective Marketing: Compared to traditional advertising, social media is cost-effective. You can start with a minimal budget and still achieve remarkable results.

– Engagement and Trust: Building relationships and trust is at the core of social media. Being genuine and helping people fosters trust and loyalty.

– Market Research: Social media provides insights into your audience’s preferences and behavior, helping you tailor your products or services to their needs.

– Visibility and Credibility: A strong social media presence enhances your business’s visibility and credibility. People trust businesses with active and engaging social media profiles.

– Continuous Learning: The digital landscape evolves rapidly. Investing in your social media presence keeps you learning and adapting, which is invaluable in the modern business world.

In a nutshell, social media is a vital investment for new home-based businesses. It’s not just a marketing channel; it’s a dynamic platform to engage with your audience, build trust, and stay competitive in today’s ever-changing business environment. So, embrace the journey, be authentic, and invest in your social media presence – the rewards are worth it.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

In the fast-paced digital age, staying in touch with clients has never been more critical, particularly in the realms of travel and health and wellness. Two powerful tools that have emerged to bridge the gap between businesses and their clients are email marketing and instant messaging. Here’s why they matter, and how they serve as lifelines for maintaining meaningful connections.

Email Marketing: The Heartbeat of Communication

1. Personalization and Consistency: Email marketing allows you to tailor your messages to individual clients. Whether it’s a special travel deal or a wellness tip, you can provide personalized content consistently, nurturing a stronger client-business relationship.

2. Information at Their Fingertips: When it comes to travel, clients often need detailed information about their journeys. Email provides a space where you can share itineraries, destination guides, and important updates, ensuring clients are well-informed and prepared.

3. Building Anticipation: In wellness, consistency is key. Regular newsletters or emails can keep clients on track, reminding them of appointments, workouts, or dietary recommendations. These emails build anticipation and motivation.

4. Showcasing Expertise: Email content allows you to demonstrate your expertise. Share travel insights, health and wellness articles, or success stories. By positioning yourself as a trusted source, clients are more likely to turn to you for advice.

5. Offers and Promotions: Special promotions or exclusive wellness offers can be communicated efficiently via email. It’s a direct line to your clients, encouraging them to take action.

Instant Messaging and Texts: A Quick Connection

1. Timely Updates: Sometimes, you need to send a quick note, an encouraging word, or important information. Messenger and texts provide an instant channel for these brief yet impactful messages.

2. Convenience: Many clients prefer short, instant messages for quick interactions. Whether it’s confirming a travel booking or reminding them of a workout session, texts and messenger apps make it easy for both parties.

3. Personal Touch: These messages feel more personal and friendly, reinforcing the idea that you’re not just a business but someone who genuinely cares about their well-being.

In a world where clients value convenience, personalization, and consistent communication, email marketing and instant messaging are invaluable tools. They foster a sense of connection, build trust, and keep your clients engaged. Whether you’re in the travel industry or focused on wellness, these channels enable you to be more than just a service provider; you become a reliable partner in your clients’ journeys to well-being and adventure.

Contact Info:

• Website: http://bit.ly/OGTravels
• Instagram: http://www.instagram.com/Ogplatinumtravels
• Facebook: https://www.facebook.com/PlatinumLife2?mibextid=9R9pXO
• Youtube: https://youtube.com/@LuxTravelingFooodie?si=DxxXBPMZtk5Es-PU
• Other: https://youtube.com/@atravelagentsguidetosucces2366?si=mTg3oBED-aBDM2GI (A Travel Agents Guide To Success