Alright – so today we’ve got the honor of introducing you to Tina Mosetis. We think you’ll enjoy our conversation, we’ve shared it below.

Tina, looking forward to hearing all of your stories today. Along with taking care of clients, taking care of our team is one of the most important things we can do as leaders. Looking back on your journey, did you have a boss that was really great? Maybe you can tell us about that boss and what made them a wonderful person to work for?

I was fortunate to have had two wonderful bosses:

I started working at age thirteen, but my first “real” job was at WLIW-TV where I was hired after doing an internship on FCC community ascertainment regulations. I was blessed with an amazing boss named Margaret Culmer – a.k.a. “Dinkey.” She took her work very seriously and was simultaneously extremely humorous – – amused that I was so young and didn’t know simple abbreviations such as “ASAP,” she gave me pop quizzes on the things I needed to learn! 

Dinkey taught me well with patience and kindness; we became fast friends despite the age difference. She learned to trust my opinion and would allow me to help on engaging projects such as finding new shows for the station – a job I loved. 

Dinkey always welcomed my input on new undertakings including WLIW’s challenge of being the first station in the U.S. to use satellite feeds to download programs – – that was an exciting endeavor that we tackled together. With her guidance we had become a terrific team. 

She was a true “straight shooter,” which I loved because I always knew where I stood, and she took no-nonsense from anyone – – two traits I acquired that would serve me well through life. We became best friends remaining very close until her passing.

In my next job, I was blessed to have another incredible boss when I was in charge of Communications and Government Affairs for the American Cancer Society in New York. His name was John S. Lawson, and he was the most brilliant man I ever met. He trusted me and let me use my creativity and guide my staff without any interference. That enabled my staff and I to create unique programs in conjunction with key volunteers which garnered fabulous media attention. For example, every year we would create a wild event for the Great American Smokeout where we would ask people to stop smoking for 24 hours just to prove that they could. We would invite every kind of celebrity from movies to TV to sports etc., and ask them to participate in a camera worthy stunt such as standing in front of the New York City’s largest garbage truck while throwing giant Styrofoam cigarettes into the truck and singing an original anti-smoking ditty created by the likes of Marvin Hamlisch.

Mr. Lawson always told me exactly what he was thinking and what he needed me to do — he listened carefully and addressed my concerns with kindness, compassion, and humor. He knew I worked very hard and let me do my thing because we got results. His leadership style served as a great example of how to work with people and get the best outcomes.

Tina, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I earned my master’s degree in Communications and started out working in television for a local PBS station where I learned about programming, scheduling, production, FCC rules, community service and how to address the public on-air. This gave me a particularly good foundation for my next job as Director of Communications and Government Affairs for the American Cancer Society (ACS) which was a terrific experience because I worked with both the lowest income and the wealthiest people in the world, clearly viewing the disparities in health care and learning how to tackle those issues.

I created remarkable media events to help educate the public about health care. I often worked with the most famous health and science reporters to create week-long news segments that promoted free health screenings for the public. In addition, I worked with many celebrities and prominent businesspeople who helped us promote special events. 

This vast experience was the foundation for creating my own public relations business wherein I started working on health care accounts referred to me by board members from ACS. But, my broad range of experience enabled me to expand my base to include every type of business from large corporate accounts (e.g.Toyota) to non-profits (e.g. Bill Gates Foundation), financial institutions (e.g. Community Capital Bank), health care practices (e,g, South Florida Behavioral Health Network), academic institutions (e.g. Brooklyn College), attorneys (e.g. Law firm of Robert S. Dillworth), authors (e.g. NY Times’ columnist & author Dan Barry), art projects (e.g. JDB art collection), publishing houses (e.g. Berkley Publishing), pharmaceuticals (e.g. Bristol-Myers Squibb) and entrepreneurs (e.g. Charity Mall – a charity started from scratch).

My colleagues and I offer key public relations/media/marketing services which help clients obtain media interviews, expand their corporate presence, target new markets, brand their business, and develop joint ventures. We create compelling/consumer friendly web site copy, press kits, media lists, conduct media training and produce public service announcements. Our award-winning media and special event experience helps put clients in the spotlight and expand their customer base.

What’s worked well for you in terms of a source for new clients?

The majority of Mosetis PR’s clients come from word of mouth. Our current clients and colleagues are the best source of new clients because they know the value we offer. In addition, being a frequent speaker on public relations and marketing at a variety of venues, including universities and professional organizations, has helped build my reputation and business over the decades.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Fortunately, I had built an excellent reputation as a key media and political strategist during my years at the American Cancer Society and was often asked to be a guest lecturer about my successful marketing campaigns. I received yearly awards for the campaigns I created and have won the American Women in Radio and Television’s NYC Pinnacle award for public relations as well as several Telly awards for my advertising campaigns.

My reputation has remained strong as I always give clients the best advice based on my decades of remarkable experience, and clients know I am there for them from day one. I love brainstorming with clients to help them create a strategy for success and implement that strategy.

I am most proud of the hands-on service we offer our clients. Large firms generally charge a fortune and, often, once the client has signed on the dotted line, they hand the work off to less experienced personnel. My clients know they can always get me on the phone, and I am the one that will put a strategic plan in place that will help build their business and make their dreams a reality.

I love challenges – they stimulate my creativity. One of my favorite clients was a woman named Ruth Steinberger who wanted to start a non-profit to help spay animals (SpayFirst.org). Helping build her vision, I created her web site copy, press kit and media plan which resulted in the organization gaining nationwide and international recognition.

My colleagues around the country are the best in the business and share my standards for working with clients.

Contact Info:

• Website: MosetisPr.com
• Youtube: “How to Expand your Business Network” Presented by Tina Mosetis https://www.youtube.com/watch?v=1GemRmD7gB4
• Other: “NPO Connect for Non Profits” https://www.creative-si.com/posts/tag/nonprofit-skills/ QUOTED IN ARTICLE: “7 Places to Look for Business Partnerships” https://www.americanexpress.com/en-us/business/trends-and-insights/articles/7-places-look-business-partnerships/ REPRESENTING THINKVINE https://www.chicagobusiness.com/section/people-on-the-move/3218758 QUOTED IN ARTICLE ABOUT A CLIENT’S ANIMAL WELFARE EVENT https://www.city-sentinel.com/community/golf-tournament-held-in-support-of-animal-care-foundation/article_49a79b16-6c1f-5eac-a04a-9e671f871b4e.html ARTICLE WRITTEN ABOUT JUDGE STEVEN LEIFMAN https://en.calameo.com/read/002791721de65e2bef643 QUOTED IN ARTICLE GIVING ADVICE ON ‘MADE IN AMERICA’ CLAIMS https://www.nfib.com/content/resources/marketing/are-your-products-made-in-america-shout-it-loud-63579/ QUOTED IN ARTICLE ABOUT WHEN IT’S TIME TO HIRE A CONSULTANT https://rescue.ceoblognation.com/2013/03/15/figuring-out-the-right-time-to-ask-for-help-and-hire-a-consultant/ NOTED IN WORLD RADIO HISTORY ABOUT UNIQUE SKIN CANCER EDUCATION RADIO CAMPAIGN https://worldradiohistory.com/Archive-BC/BC-1987/BC-1987-06-08.pdf