Alright – so today we’ve got the honor of introducing you to Tim Schmidt. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Tim, thanks for joining us today. What’s something crazy on unexpected that’s happened to you or your business

Back in 2012 I was in the early stages of growing an e-commerce business in the anti aging sector. We were doing a steady 30+ orders per day with an average ticket of $96. On a Friday afternoon, Dr. Oz had an episode on anti aging creams, and he praised an ingredient that we used in many of our best selling products.

Being huge believers in this ingredient, we had gorilla marketed press all over the internet talking about it and leading customers to our product. We had 8 positions of the 10 on page 1 for this ingredient, paid ads, and many digital PR pieces that led people to us. Once this episode unexpectedly ran, we had that “ah ha” moment where orders went north of 300 per day and we never looked back. It was the biggest success in the history of SkinPro and a large reason we decided to scale that day from 8 products to over 40.

Tim, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I was hired by Accenture out of Chicago weeks into my Senior year of college. I had the top offer in my graduating class based on my background in tech and understanding how the Internet works more than just about anyone my age. I was making more money from my dorm room than most people were in real careers, and I think that resonated with them.

In 2000 the economy, and mostly, the dot.com era, had some turbulence, to say the least. I was told I had to wait 18 months to take that job but got a massive bonus to stay committed to them. I started an SEO agency with that money and never looked back. I worked briefly for one of the only SEO agencies in the world back then and learned the ropes. In fact, I had the sales, execution, and campaign management qualities down pat within a month of being there and knew I could do it on my own. It was a bold move for a 23 year old to leave such a promising career where I had multiple promotions in a short time, but those promotions gave me the confidence to know I could go out and start my own brand and work on my terms, my way, and run the company with far superior customer service and account management. I never looked back. In fact when Accenture reached back out to me and told me they were ready for me to come train in Chicago, I shared my story and they allowed me to keep the bonus and gave me an open offer to come work for them down the line if I ever chose to.

Can you talk to us about your experience with selling businesses?

After 14 years I sold my anti aging skin care company, SkinPro. It was a tough decision to make as it was something I built from the ground up and it created great revenue, but it was a ton of work. I won’t go as far as saying it burnt me out, but after so much time the creativity just started running thin. It was time to pass the torch to someone with fresh ideas and let them take it to the next level.

The biggest lesson I can share from selling it is to not be emotional when selling. The sales process is arduous, and very exhausting. From going down this road a few times now, the best tip I can share when selling any business is to be very organized. Not just with your financials, but also with every contact you need to pass along, every relationship, vendor, small or big, should be kept in a list somewhere to make passing the torch as seamless as possible. You’ll also make the transition much easier for the buyer and have less back and forth post-transaction.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Honesty and transparency. At my Digital Marketing Agency, WebsiteRescue.com, I turn away more customers than I board. Some people have unrealistic expectations, and with search engine optimization, there are no guarantees. I am very vocal about that. We really don’t know what Google and other search engines will do to their results on a day to day basis, and all we can do is use our expertise of what’s working now and amplify things that are working while fixing things that aren’t.

I see so many people out there offering up guarantees, using fake testimonials, inflating numbers, doing anything to win a client. I’ve been at this 24 years now and there are very few people with that resume in search marketing. You can’t fake a career like that.

Contact Info:

• Website: https://www.websiterescue.com
• Instagram: https://www.instagram.com/timschmidtsr
• Linkedin: https://www.linkedin.com/in/websiterescue/
• Twitter: https://www.x.com/tequilareviews

Image Credits

Image Credits: Tim Schmidt